3 Courses

Using data and tools to create your own art market analysis -------------------------------------------------------------------------------- LEVEL 2: Artist Market Analysis This is the second stage in our 'Pathway to become an art market analyst'. The purpose of this online course is to use some of the key data sources we introduced in Level 1: Art Market Data and Analytical Tools to design and build a bottom-up artist market analysis. The course will introduce participants to the report structure for the analysis, data collection and data structure, as well as introducing a series of analytical tools that can be used to interpret the market for an individual artist. In addition to this, we will provide a 30 minute online Excel workshop with access to raw data and excel tools, run by Anders Petterson. The course will use a case study using Damien Hirst, and all participants will have access to ArtTactic's Damien Hirst Report from April 2017, upon which the case study is built. The course includes: * Videos: You will have access to 1h 40m of online video content. The content of this course is building on ArtTactic's own framework for analysis and what Anders Petterson is regularly teaching for Art Business programmes at Sotheby's Institute in London. The course also include a 30 minutes Excel workshop. * Slides: The students can download pdf copies of the slides used in the presentations. * Excel spreadsheet: The student will have access to practice data (exhibition data and auction data for Damien Hirst) and a spreadsheet with both tables and graphical tools. * Certification [NEW]: The student will be issued with a certificate of completion when all the online videos have been completed. * CPD Accredited: Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service. -------------------------------------------------------------------------------- Certification: Continuing Professional Development (CPD) Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service. This means our courses comply with universally accepted principles of Continual Professional Development (CPD) and have been structured to meet the criteria of personal development plans. Join one of the online courses below and get an ArtTactic Certificate of Completion with the Continuing Professional Development (CPD) certification stamp. YOUR INSTRUCTOR Anders Petterson, Founder of ArtTactic https://www.linkedin.com/in/anders-petterson-3586831/?ppe=1Anders Petterson is a leading authority on the art market, with particular focus on art market research and analysis. He is the Founder and Managing Director of ArtTactic, a London-based art market research and data intelligence company he set up in 2001. All the online courses are based on his own experience in collecting, analysing and presenting data on the global art market, and the courses will give an insight into how ArtTactic conceptualizes, designs and executes research projects linked to art market and introduces analytical models to better understand the value of art. Anders is regularly lecturing on MA and Executive courses at Sotheby's Institute, Christie's Education and ESA Business School (Beirut) covering topic such as Art Market Analysis, Art & Technology and NFTs as well as Art as an Asset Class. He is also a regular speaker on these topics at international conferences and seminars. ArtTactic is also well-known for its industry research on the art market and its intersection with other industries, such as the Deloitte | ArtTactic Art & Finance Report, TEFAF Art Dealer Finance Report 2018, and the TEFAF Art Patronage Report 2020. ArtTactic has also produced the Hiscox Online Art Trade Report annually since 2013. Anders Petterson is a founding Board Member of Professional Advisors to the International Art Market (PAIAM), a role he had between 2011 and 2021. PAIAM was founded in London in 2011 bringing together professionals who provide specialist services to the art market.such as lawyers, accountants, tax advisors, insurance specialists and logistics experts, amongst others. Connect on LinkedIn COURSE CURRICULUM Introduction * Introduction to Artist Market Analysis (3:34) https://arttactic.teachable.com/courses/artist-market-analysis/lectures/6440582 Primary Art Market Data Analysis * Artist Market Analysis - report structure (3:21) * Artist Eco-System - Mapping key market players (4:31) * Primary art market data (13:51) * Primary Art Market Valuation Metric (5:16) Auction Market Data Analysis * Auction Data Tools and Sources (9:23) * Auction Data - Artist Analysis (12:54) * ArtTactic Market Metric - Evaluating the key findings (6:53) * Analysing Risks & Opportunities (4:08) * Fair Value Analysis Framework (6:51)  FREQUENTLY ASKED QUESTIONS When does the course start and finish? The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. How long do I have access to the course? How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. It's important to note that this is a SINGLE-user only subscription (see T&Cs). Contact us if you are looking for a team discount on info@arttactic.com. What if I am unhappy with the course? We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund. Is this course for me? We have a broad and diverse set of students taking these courses in terms of geography, age and professional backgrounds. Based on our experience so far, the courses have attracted non-art market professionals that are looking to explore opportunities in the art market or the broader art industry - and are looking for tools to help them navigate and better understand where these opportunities might exist, and how their own interest and professional background could fit in. At the other end, we also have seen a strong interest from the art trade who are looking at exploring more quantitative and data-driven methods for their own business and to meet the demand for an increasingly data-hungry client base. However, if you have any questions, please contact us and we can set up a call to discuss what course option might be the best for you.

An introduction to art market data, sources, analysis and tools -------------------------------------------------------------------------------- As the art market is gradually moving from a small niche market towards becoming a global industry – data, information and research are becoming essential tools in supporting the development and growth of both new and existing art businesses. Whilst data and research traditionally was focusing on auction data and prices of art, the new art industry is in need of a broader set of indicators to help them navigate an increasingly complex marketplace. In this course, Anders Petterson, Founder of ArtTactic and regular lecturer of Sotheby's Institute since 2005, will introduce you to the changing nature of the global art eco-system, and discuss the type of data sources, analytical tools and industry research available. The course includes: * Videos: You will have access to 2h 20min of online video content. The content of this course is an in-depth look at data in the art market, and is building on what Anders Petterson is regularly teaching for MA and Executive Programmes at Sotheby's Institute, Christie's Education and ESA Business School in Beirut. * Slides: The students can download pdf copies of the slides used in the presentations. * Certification: The student will be issued with a certificate of completion when all the online videos and test quizzes have been completed. * CPD Accredited: Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service. -------------------------------------------------------------------------------- Certification: Continuing Professional Development (CPD) Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service. This means our courses comply with universally accepted principles of Continual Professional Development (CPD) and have been structured to meet the criteria of personal development plans. Join one of the online courses below and get an ArtTactic Certificate of Completion with the Continuing Professional Development (CPD) certification stamp. YOUR INSTRUCTOR Anders Petterson, Founder of ArtTactic https://www.linkedin.com/in/anders-petterson-3586831/?ppe=1Anders Petterson is a leading authority on the art market, with particular focus on art market research and analysis. He is the Founder and Managing Director of ArtTactic, a London-based art market research and data intelligence company he set up in 2001. All the online courses are based on his own experience in collecting, analysing and presenting data on the global art market, and the courses will give an insight into how ArtTactic conceptualizes, designs and executes research projects linked to art market and introduces analytical models to better understand the value of art. Anders is regularly lecturing on MA and Executive courses at Sotheby's Institute, Christie's Education and ESA Business School (Beirut) covering topic such as Art Market Analysis, Art & Technology and NFTs as well as Art as an Asset Class. He is also a regular speaker on these topics at international conferences and seminars. ArtTactic is also well-known for its industry research on the art market and its intersection with other industries, such as the Deloitte | ArtTactic Art & Finance Report, TEFAF Art Dealer Finance Report 2018, and the TEFAF Art Patronage Report 2020. ArtTactic has also produced the Hiscox Online Art Trade Report annually since 2013. Anders Petterson is a founding Board Member of Professional Advisors to the International Art Market (PAIAM), a role he had between 2011 and 2021. PAIAM was founded in London in 2011 bringing together professionals who provide specialist services to the art market.such as lawyers, accountants, tax advisors, insurance specialists and logistics experts, amongst others. Connect on LinkedIn COURSE CURRICULUM Art Market Data - Models and Applications * Lecture 1: Introduction by Anders Petterson, Founder of ArtTactic (2:56) * Lecture 2: About ArtTactic (10:49) * Lecture 3: Art Forecasting (5:28) * Lecture 4: Big and Small Data in the Art Market (12:59) * Lecture 5: Macro Data in the art market (20:18) * Lecture 6: Micro Data and the art market eco-system (25:59) Art Market Data - Sources and Tools * Lecture 7: Art Market Footprints - An Overview (9:39) * Lecture 8: Auction Data (13:32) * Lecture 9: Primary art market data (19:50) * Lecture 10: Media and Social Media Data (9:35) * Lecture 11: Crowd-sourced data (17:21) * Download presentation slides * Download complimentary ArtTactic Reports FREQUENTLY ASKED QUESTIONS When does the course start and finish? The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. How long do I have access to the course? How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. What if I am unhappy with the course? We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This online course introduces a model for determining and analysing market value vs fair value of an individual art work. -------------------------------------------------------------------------------- LEVEL 3: Fair Value Analysis This is the third online course in our 'Pathway to become an art market analyst'. This course is a building block on both Big Data and the Art Market (Level 1) and Artist Market Analysis (Level 2), and takes the participant on an analytical journey to establish the market value and the fair value of an individual art object. The analysis is based on the Damien Hirst data provided in Level 2: Artist Market Analysis, and it is important that you finish this course before going on to Level 3. The course introduces participants to the difference between market value and fair value, and provides a practical guide for using market trends to analyse and adjust comparable transactions, and to use this to help establish market value. The ArtTactic Market Metrics from Level 2: Artist Market Analysis, is brought into the analysis to establish the 'Fair Value' of the art work. In addition to this, we will provide a 15 minute online Excel workshop on how to analyse comparable transactions using a subset of the data provided in the Level 2 online course. The course includes: * Videos: You will have access to 1h 10m of online video content. The content of this course is building on ArtTactic's own framework for fair analysis and what Anders Petterson is regularly teaching for Art Business programmes at Sotheby's Institute in London. The course also include a 15 minutes Excel workshop. * Slides: The students can download pdf copies of the slides used in the presentations. * Excel spreadsheet: The student will have access to a subset of data (auction data for Damien Hirst) and a spreadsheet with both tables and graphical tools. * Certificate of Completion [NEW]: The student will be issued with a certificate of completion when all the online videos have been completed. * CPD Accredited: Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service. -------------------------------------------------------------------------------- Certification: Continuing Professional Development (CPD) Our courses have been independently evaluated for Continuing Professional Development (CPD) purposes by The CPD Certification Service. This means our courses comply with universally accepted principles of Continual Professional Development (CPD) and have been structured to meet the criteria of personal development plans. Join one of the online courses below and get an ArtTactic Certificate of Completion with the Continuing Professional Development (CPD) certification stamp. YOUR INSTRUCTOR Anders Petterson, Founder of ArtTactic Anders Petterson is a leading authority on the art market, with particular focus on art market research and analysis. He is the Founder and Managing Director of ArtTactic, a London-based art market research and data intelligence company he set up in 2001. All the online courses are based on his own experience in collecting, analysing and presenting data on the global art market, and the courses will give an insight into how ArtTactic conceptualizes, designs and executes research projects linked to art market and introduces analytical models to better understand the value of art. Anders is regularly lecturing on MA and Executive courses at Sotheby's Institute, Christie's Education and ESA Business School (Beirut) covering topic such as Art Market Analysis, Art & Technology and NFTs as well as Art as an Asset Class. He is also a regular speaker on these topics at international conferences and seminars. ArtTactic is also well-known for its industry research on the art market and its intersection with other industries, such as the Deloitte | ArtTactic Art & Finance Report, TEFAF Art Dealer Finance Report 2018, and the TEFAF Art Patronage Report 2020. ArtTactic has also produced the Hiscox Online Art Trade Report annually since 2013. Anders Petterson is a founding Board Member of Professional Advisors to the International Art Market (PAIAM), a role he had between 2011 and 2021. PAIAM was founded in London in 2011 bringing together professionals who provide specialist services to the art market.such as lawyers, accountants, tax advisors, insurance specialists and logistics experts, amongst others. Connect on LinkedIn COURSE CURRICULUM Introduction * Introduction to Fair Value Analysis (1:39) Fair Value Analysis * Market Value vs Fair Value (4:24) * Artwork Analysis - Object Qualities (9:40) * Market Trend Analysis & Value Adjustments (7:10) * Comparable Transaction Analysis (9:30) * Market Value Analysis (6:45) * Fair Value Analysis (11:03) Excel Workshop - Comparable transaction analysis + Sample Analysis * Excel Workshop - Comparable Transactions (12:31) * SAMPLE: Damien Hirst - Fair Value Analysis Summary  FREQUENTLY ASKED QUESTIONS When does the course start and finish? The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. How long do I have access to the course? How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. It's important to note that this is a SINGLE-user only subscription (see T&Cs). Contact us if you are looking for a team discount on info@arttactic.com. What if I am unhappy with the course? We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund. Is this course for me? We have a broad and diverse set of students taking these courses in terms of geography, age and professional backgrounds. Based on our experience so far, the courses have attracted non-art market professionals that are looking to explore opportunities in the art market or the broader art industry - and are looking for tools to help them navigate and better understand where these opportunities might exist, and how their own interest and professional background could fit in. At the other end, we also have seen a strong interest from the art trade who are looking at exploring more quantitative and data-driven methods for their own business and to meet the demand for an increasingly data-hungry client base. However, if you have any questions, please contact us and we can set up a call to discuss what course option might be the best for you.