Name: Accredited Search Engine Optimisation (SEO) Training Course
Price: 25 GBP
Availability: InStock

<p>In the fast-paced world of business, it's more important than ever to have the skills and knowledge necessary to succeed. That's why our Build Sales Funnels, Sales Training and SEO bundle is designed to give you a comprehensive understanding of the principles and practices necessary to drive sales and succeed in today's competitive marketplace. Featuring THREE QLS-endorsed courses in sales funnels, sales training, and SEO copywriting, as well as FIVE CPD-QS accredited courses covering marketing strategies, LinkedIn lead generation, sales and negotiation skills, and more, our bundle has something for everyone.</p> <p>With the How To Build Sales Funnels With ClickFunnels course, you'll learn how to create effective sales funnels using the powerful ClickFunnels platform. The Sales Training course will teach you the fundamentals of sales, including prospecting, closing, and objection handling. And with the Content Writing &amp; Copy Writing For SEO and Sales course, you'll learn how to write effective copy that both engages your audience and improves your search engine rankings.</p> <p>Whether you're a business owner looking to boost sales, a sales professional seeking to improve your skills, or a marketer looking to master SEO copywriting, our Build Sales Funnels, Sales Training, and SEO bundle has everything you need to succeed. So why wait? Join us today and start your journey to success!</p> <p><strong>QLS Endorsed Courses:</strong></p> <ul> <li><strong>Course 01: </strong>Award in Building Sales Funnels With ClickFunnels</li><li><strong>Course 02:</strong> Diploma in Residential Property Sales Training at QLS Level 4</li><li><strong>Course 03: </strong>Diploma in Content Writing &amp; Copy Writing for SEO and Sales at QLS Level 5</li></ul> <p><strong>CPD QS Accredited Courses:</strong></p> <ul> <li><strong>Course 04: </strong>Marketing Strategies for Business</li><li><strong>Course 05:</strong> The #1 LinkedIn Marketing &amp; Sales Lead Generation Blueprint</li><li><strong>Course 06: </strong>Sales &amp; Negotiation Skills</li><li><strong>Course 07: </strong>Creating Highly Profitable Sales Funnels</li><li><strong>Course 08:</strong> Residential Property Sales</li></ul> <p>Take your career to the next level with our bundle that includes not only technical courses but also<strong> five guided courses</strong> focused on personal development and<strong> career growth</strong>.</p> <ul> <li><strong>Course 09:</strong> Career Development Plan Fundamentals</li><li><strong>Course 10: </strong>Networking Skills for Personal Success</li><li><strong>Course 11:</strong> Boost Your Confidence and Self-Esteem</li><li><strong>Course 12: </strong>Practical Time Management Masterclass</li><li><strong>Course 13: </strong>Training For Anxiety &amp; Stress Management</li></ul> <p><strong>Learning Outcomes:</strong></p> <ul> <li>Learn how to create effective sales funnels using the ClickFunnels platform</li><li>Understand the fundamentals of sales, including prospecting, closing, and objection handling</li><li>Develop the skills necessary to write effective copy that both engages your audience and improves your search engine rankings</li><li>Gain CPD-QS accreditation in relevant courses to boost your resume and career prospects</li><li>Learn effective marketing strategies for business success</li><li>Develop the skills necessary to generate leads and close sales on LinkedIn</li><li>Gain negotiation skills to close deals and achieve business success</li></ul> <p><strong>Please Note: </strong>Imperial Academy is One Education approved resale partner for Quality Licence Scheme Endorsed courses.</p><p>The How To Build Sales Funnels With ClickFunnels course is designed to give you the skills necessary to create effective sales funnels using the powerful ClickFunnels platform. The Sales Training course will teach you the fundamentals of sales, including prospecting, closing, and objection handling, while the Content Writing &amp; Copy Writing For SEO and Sales course will help you develop the skills necessary to write effective copy that both engages your audience and improves your search engine rankings.</p> <p><strong>Certificate</strong></p> <p>QLS-endorsed courses are designed to provide learners with the skills and knowledge they need to succeed in their chosen field.<br /><strong>The Quality Licence Scheme</strong> is a distinguished and respected accreditation in the UK, denoting exceptional quality and excellence. It carries significant weight among industry professionals and recruiters.<br />Upon completion, learners will receive Three <strong>QLS Endorsed</strong> hard copy certificates, making it easy for them to showcase their achievements. These certificates validate their course completion, the level of the course they have completed, and the QLS endorsement.</p><h2>
        
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                                        25 CPD hours / points
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                                            Accredited by CPD Quality Standards
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        <div>Who is this course for?</div>
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                             <ul> <li>Business owners seeking to boost sales and improve their marketing strategies</li><li>Sales professionals seeking to improve their skills and close more deals</li><li>Marketers seeking to master SEO copywriting and improve search engine rankings</li><li>Anyone interested in gaining CPD-QS accreditation in relevant courses</li></ul> 
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        <div>Career path</div>
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                             <ul> <li>Sales Manager: £25,000 - £60,000 per year</li><li>Digital Marketing Manager: £25,000 - £50,000 per year</li><li>Content Marketing Manager: £25,000 - £45,000 per year</li><li>Business Development Manager: £25,000 - £60,000 per year</li><li>Social Media Manager: £20,000 - £40,000 per year</li></ul> 
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                                    <h4>Certificate of completion</h4>
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            Hard copy certificate -
            Included
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Imperial Academy

3 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | 10 CPD Courses | Lifetime Access | 24/7 Tutor Support

Build Sales Funnels, Sales Training and SEO - QLS Certificate

General Admission

<div> <div>     </div> <div>  <div> <div> <h3><strong>Highlights of the Course</strong></h3> <ul> <li><strong>Course Type:</strong> Online Learning</li> <li><strong>Duration:</strong> 1 hour 45 Minutes</li> <li><strong>Tutor Support:</strong> Tutor support is included</li> <li><strong>Customer Support:</strong> 24/7 customer support is available</li> <li><strong>Quality Training:</strong> The course is designed by an industry expert</li> <li><strong>Recognised Credential:</strong> Recognised and Valuable Certification</li> <li><strong>Completion Certificate:</strong> Free Course Completion Certificate Included</li> <li><strong>Instalment:</strong> 3 Installment Plan on checkout</li> </ul> </div> </div> <div> <div> <hr /> <h3><strong>What you will learn from this course?</strong></h3> <ul> <li>Gain comprehensive knowledge about SEO keyword research</li> <li>Understand the core competencies and principles of SEO keyword research</li> <li>Explore the various areas of SEO keyword research</li> <li>Know how to apply the skills you acquired from this course in a real-life context</li> <li>Become a confident and expert SEO keyword researcher</li> </ul> </div> </div> <div> <div> <div> <hr /> <div> <div> <div> <h3><strong><span>SEO Keyword Research Course</span></strong></h3> <p>Master the skills you need to propel your career forward in SEO keyword research. This course will equip you with the essential knowledge and skillset that will make you a confident SEO keyword researcher and take your career to the next level. This comprehensive SEO keyword research<b> </b>course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this master in SEO keyword research course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.</p> <p>This comprehensive course will teach you the theory of effective SEO keyword research practice and equip you with the essential skills, confidence and competence to assist you in the SEO keyword research industry. You'll gain a solid understanding of the core competencies required to drive a successful career in SEO keyword research. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for SEO keyword researcher or for people who are aspiring to specialise in SEO keyword research.</p> <p>Enrol in this SEO keyword research course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.</p> </div> <div> <h3><strong>Who is this Course for?</strong></h3> <p>This comprehensive SEO keyword research course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this SEO keyword research can also take this course.</p> <p>Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.</p> </div> <div> <h3><strong>Entry Requirements</strong></h3> <p>This SEO keyword research course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.</p> </div> <div> <h3><strong>Assessment</strong></h3> <p>This SEO keyword research course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.</p> </div> <div> <h3><strong>Advance Your Career</strong></h3> <p>This SEO keyword research<b> </b>course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.</p> </div> </div> </div> </div> </div> </div> </div> </div><div> <div> <h2> Recognised Accreditation </h2> <p>This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.</p>  <p>The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p>  </div> <div> <div> <div> <h3>What is CPD?</h3> <p>Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.</p> <h4>Benefits of CPD</h4> <ul> <li>Improve your employment prospects </li> <li>Boost your job satisfaction </li> <li>Promotes career advancement </li> <li>Enhances your CV </li> <li>Provides you with a competitive edge in the job market </li> <li>Demonstrate your dedication </li> <li>Showcases your professional capabilities</li> </ul> </div> </div> <div> <div>  <h3>What is IPHM? </h3> <p>The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. </p> <h4>Benefits of IPHM </h4> <ul> <li>It will help you establish a positive reputation in your chosen field </li> <li>You can join a network and community of successful therapists that are dedicated to providing excellent care to their client </li> <li>You can flaunt this accreditation in your CV </li> <li>It is a worldwide recognised accreditation </li> </ul> </div> </div> <div> <div>  <h3>What is Quality Licence Scheme?</h3> <p>This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p> <h4> Benefits of Quality License Scheme </h4> <ul> <li>Certificate is valuable</li> <li>Provides a competitive edge in your career</li> <li>It will make your CV stand out</li> </ul> </div> </div> </div> </div><div> <h3> <span>Course Curriculum</span> </h3> <div> <table> <tbody><tr> <td colspan="4">Introduction</td> </tr> <tr> <td><i></i></td> <td> Introduction </td> <td> </td> <td><span><i></i> 00:02:00</span></td> </tr> <tr> <td><i></i></td> <td> Difference Between Short &amp; Longtail Keywords </td> <td> </td> <td><span><i></i> 00:06:00</span></td> </tr> <tr> <td><i></i></td> <td> What Are Local Keywords </td> <td> </td> <td><span><i></i> 00:02:00</span></td> </tr> <tr> <td><i></i></td> <td> Research vs Buyer Keywords </td> <td> </td> <td><span><i></i> 00:06:00</span></td> </tr> <tr> <td><i></i></td> <td> Google Auto Complete Search Engine </td> <td> </td> <td><span><i></i> 00:02:00</span></td> </tr> <tr> <td><i></i></td> <td> Free Software Walkthrough </td> <td> </td> <td><span><i></i> 00:03:00</span></td> </tr> <tr> <td colspan="4">Researching Keywords</td> </tr> <tr> <td><i></i></td> <td> Using Keyword Planner </td> <td> </td> <td><span><i></i> 00:05:00</span></td> </tr> <tr> <td><i></i></td> <td> Keyword Planner Sorting </td> <td> </td> <td><span><i></i> 00:10:00</span></td> </tr> <tr> <td><i></i></td> <td> LongTail Pro Keyword Research </td> <td> </td> <td><span><i></i> 00:10:00</span></td> </tr> <tr> <td><i></i></td> <td> KW Finder Keyword Research </td> <td> </td> <td><span><i></i> 00:05:00</span></td> </tr> <tr> <td><i></i></td> <td> Free Keyword Search Volume Tool </td> <td> </td> <td><span><i></i> 00:01:00</span></td> </tr> <tr> <td><i></i></td> <td> Mouse Recorder </td> <td> </td> <td><span><i></i> 00:04:00</span></td> </tr> <tr> <td><i></i></td> <td> How To Deliver Keyword Research As A Freelancer </td> <td> </td> <td><span><i></i> 00:10:00</span></td> </tr> <tr> <td colspan="4">Using Keywords in Your Website</td> </tr> <tr> <td><i></i></td> <td> Optimize An Article </td> <td> </td> <td><span><i></i> 00:20:00</span></td> </tr> <tr> <td><i></i></td> <td> Optimize Readability </td> <td> </td> <td><span><i></i> 00:08:00</span></td> </tr> <tr> <td><i></i></td> <td> Yoast Real-Time Analysis For Any Site </td> <td> </td> <td><span><i></i> 00:02:00</span></td> </tr> <tr> <td><i></i></td> <td> Real-Time Ranking Case Study </td> <td> </td> <td><span><i></i> 00:08:00</span></td> </tr> <tr> <td colspan="4">Obtain Your Certificate</td> </tr> <tr> <td><i></i></td> <td> Order Your Certificate of Achievement </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> <tr> <td colspan="4">Get Your Insurance Now</td> </tr> <tr> <td><i></i></td> <td> Get Your Insurance Now </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> <tr> <td colspan="4">Feedback</td> </tr> <tr> <td><i></i></td> <td> Feedback </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> </tbody></table></div> </div>

Study Plex

SEO Keyword Research Course

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                <b>Quality Guarantee:</b>
                <p>Promising training excellence, satisfaction gurantee</p>
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                <b>Accredited by:</b>
                <p>CPD UK &amp; Quality License Scheme</p>
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                <p>Tutor Support </p>
                <p>Unlimited support via email, till you complete the course</p>
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                <b>Recognised Certification:</b>
                <p>Accepted by thousands of professional bodies</p>
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                <b>Start Anytime:</b>
                <p>With 1 year access to the course materials</p>
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                <b>Online Learning:</b>
                <p>Learn from anywhere, whenever you want</p>
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<p>This interactive course will educate you on On-page SEO techniques, steps to add a description to your pictures, add keywords to your URL, and content keyword concentration. You will be able to boost your online visibility, attract organic traffic and enhance your website's performance in search engines.</p>
<h2><strong>This course at a glance </strong></h2>
<ul>
<li>Accredited by CPD UK</li>
<li>Endorsed by Quality Licence Scheme</li>
<li>Understand keyword research strategy</li>
<li>Learn how to install and optimise WordPress</li>
<li>Know WordPress security and plugins</li>
<li>Learn WordPress On-Page SEO and content creation</li>
<li>Know how to build the post structure</li>
<li>Understand On-page SEO techniques and site rankings</li>
<li>Learn website SEO</li>
<li>Understand cool SEO WordPress plugins</li>
<li>Get to know everything about the page speed insight tool</li>
<li>Learn how to use Fiverr for backlinks</li>
</ul>
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<h2>Why SEO Training Course For Beginners right for you?</h2>
<p>This extensive online course will help you understand how to install WordPress and why it is the top content management system (CMS) for SEO. You will learn WordPress security, plugins, free SSL certificate installation, WordPress On-page SEO, content creation, steps to build the post structure, and the relevance of backlinks.</p>
<p>By the end of the course, you will have a broader knowledge of website optimisation, backlinking, on-page optimisation, content creation, and keyword research strategy.</p>
<h2>SEO Training Course For Beginners Details</h2>
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            Accredited by             
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CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.<p></p>
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The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
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            Course Curriculum            
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<h4>WordPress SEO For Beginners : Introduction to On Page SEO Techniques</h4>
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<li>SEO - Introduction -WordPress SEO for Beginners</li>
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<h4>WordPress SEO for Beginners - Keyword Research Strategy</h4>
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<li>SEO - The Keyword Strategy for SEO</li>
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<h4>SEO for Beginners - Installing and Optimizing WordPress</h4>
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<li>SEO - Installing WordPress - Top CMS for SEO</li>
<li>SEO - WordPress Security</li>
<li>Plugins</li>
<li>Free SSL Certificate Installation - Another MUST for SEO</li>
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<h4>SEO for Beginners - Content Creation</h4>
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<li>SEO Tutorial - WordPress On Page SEO</li>
<li>SEO - Content Creation</li>
<li>SEO - Building The Post Structure</li>
<li>SEO - Are Backlinks Relevant for Anymore</li>
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<h4>SEO for Beginners : Niche Site SEO - Actual Case Study</h4>
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<li>On Page SEO Techniques Tutorial - Site Rankings - The Case Study</li>
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            Who should take this course?            
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<p>This interactive course is suitable for those who wish to understand SEO keyword strategy, On-page SEO, and website optimisation. It is suitable for those who want to take a step ahead in SEO - search engine optimisation.</p>
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            Entry Requirements            
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<li>There are no academic entry requirements for this SEO For Beginners course, and it is open to students of all academic backgrounds.</li>
<li>However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.</li>
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            Assessment Method            
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<p>This SEO training course for beginners course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%.</p>
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            Certification            
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<h4>Endorsed Certificate from Quality Licence Scheme</h4>
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After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is Â£65.</p>
<h4>Certificate of Achievement from Lead Academy</h4>
<p>
After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of Â£12, and there is an additional fee to obtain a printed copy certificate which is Â£35.
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</div><h2><b>FAQs</b></h2>

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										Is CPD a recognised qualification in the UK?									
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										<p>CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.</p>
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										Are QLS courses recognised?									
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										<p>Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.</p>
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										When will I receive my certificate?									
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										<p>For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.</p>
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										Can I pay by invoice?									
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										<p>Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.</p>
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										Can I pay via instalment?									
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										<p>Yes, you can pay via instalments at checkout.</p>
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										How to take online classes from home?									
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										<p>Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.</p>
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										Does age matter in online learning?									
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										<p>No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons.</p>
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										When I will get the login details for my course?									
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										<p>After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org</p>
									</div>
								</div>
							</div>
												</div>

Lead Academy

SEO Training Course For Beginners

<div>
	<h3><strong>Description</strong></h3>
<p><span>A '301 Redirect' is a server instruction given to all requests for a page by a browser (an Internet user), a search engine bot, or any other server request for that matter. A 301 redirect means, essentially, 'this page has permanently moved, it has moved to' 301 redirects are useful if you need to permanently route traffic from an old URL to a new URL and ensure no one hits the dreaded 404. </span></p>
<p><span>This 301 Redirect SEO course will teach you how to buy domains with Key Relevancy to your niche/industry and benefit from the years of work others put into link building (and scoop it up IN MINUTES). You'll know how to use these redirects to your advantage and get higher SEO rankings in Google. You'll know how much to pay for a certain domain and if it's valuable to you and your business. You'll know how to redirect any page or website using a variety of methods.</span></p>
<h3><b>Assessment:</b></h3>
<p>This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work.</p>
<h3><strong>Certification:</strong></h3>
<p>After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.</p>
<h3><b>Who is this Course for?</b></h3>
<p>301 Redirect SEO Training is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills.</p>
<p>As there is no experience and qualification required for this course, it is available for all students from any academic background.</p>
<h3><b>Requirements</b></h3>
<p>Our 301 Redirect SEO Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.</p>
<h3><b>Career Path</b></h3>
<p>After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.</p>
		</div><table width="100%">				<tbody><tr>
					<td colspan="4">Module: 01</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Introduction</td>
					<td><span>FREE</span> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>What is a 30X Redirect</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Types of 30X Redirects</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>How to Write the 30X Redirects</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Redirection of SEO Timeline</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module: 02</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Why You Can Lose Redirect SEO Link Juice</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>How Long Should I Keep These Redirects</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Redirects with Google Penalties</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Your First Redirect is Called Canonicalization</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Why Secure Your Site</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module: 03</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>How Much SEO Juice is Passed in Google</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>How Much SEO Juice is Passed in Google II</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>3 Methods to Use Expired Domains</td>
					<td> </td>
					<td><span><i></i> 00:09:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>DomCop Overview</td>
					<td> </td>
					<td><span><i></i> 00:16:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>FreshDrop Overview</td>
					<td> </td>
					<td><span><i></i> 00:17:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Certificate and Transcript</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Order Your Certificates and Transcripts</td>
					<td> </td>
					<td><span><i></i> 00:00:00</span></td>
				</tr>
				</tbody></table>

John Academy

Local SEO

Online Course Marketing

Google Seo

Search Engine Optimisation Audit

301 Redirect SEO Training

<div>
						<div>
							<div>
							<section>
						<div>
							<div>
					<div>
			<div>
							<div>
						<div>
				<div>
			<h2>Overview
</h2>		</div>
				</div>
				<div>
				<div>
								<div>
					<p><span>This comprehensive course on </span><b><span>SEO - Search Engine Optimisation Level 5</span></b> will deepen your understanding on this topic.</p><p><span><span>After successful completion of this course you can acquire the required skills in this sector. This </span><b>SEO - Search Engine Optimisation Level 5</b> comes with accredited certification, which will enhance your CV and make you worthy in the job market.</span></p><p><span><span>So enrol in this course today to fast track your career ladder.</span></span></p>					</div>
						</div>
				</div>
						</div>
					</div>
		</div>
								</div>
					</div>
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						<div>
							<div>
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			<div>
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						<div>
				<div>
			<h2>How will I get my certificate?</h2>		</div>
				</div>
				<div>
				<div>
								<div>
					<p>After successfully completing the course you will be able to order your certificate, these are included in the price.</p>					</div>
						</div>
				</div>
				<div>
				<div>
			<h2>Who is This course for?</h2>		</div>
				</div>
				<div>
				<div>
								<div>
					<p><span>There is no experience or previous qualifications required for enrolment on this </span><b><span>SEO - Search Engine Optimisation Level 5</span></b>. It is available to all students, of all academic backgrounds.</p>					</div>
						</div>
				</div>
				<div>
				<div>
			<h2>Requirements</h2>		</div>
				</div>
				<div>
				<div>
								<div>
					<p><span>Our </span><b><span>SEO - Search Engine Optimisation Level 5</span></b> is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.</p><p><span><span>There is no time limit for completing this course, it can be studied in your own time at your own pace.</span></span></p>					</div>
						</div>
				</div>
				<div>
				<div>
			<h2>Career Path</h2>		</div>
				</div>
				<div>
				<div>
								<div>
					<p><span>Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business &amp; Management, Admin, Accountancy &amp; Finance, Secretarial &amp; PA, Teaching &amp; Mentoring etc.</span></p>					</div>
						</div>
				</div>
						</div>
					</div>
		</div>
								</div>
					</div>
		</section>
						</div>
						</div>
					</div> <h3>Course Curriculum</h3><div><p>7 sections • 38 lectures • 03:13:00 total length</p></div><div><div><div><div><div><div><div><p>•Unit 1: Introduction: 00:04:00</p></div><div><div><p>•Unit 2: Course Overview: 00:04:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Unit 1: What is SEO (Search Engine Optimisation): 00:04:00</p></div><div><div><p>•Unit 2: Types of SEO: Black Hat, Grey Hat &amp; White Hat SEO: 00:05:00</p></div><div><div><p>•Unit 3: How Search Engines Give Ranks: Crawling, Indexing &amp; Ranking: 00:06:00</p></div><div><div><p>•Unit 4: 2 Ways to Get Ranked on Search Engines: 00:03:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Unit 1: On Page SEO Explained: 00:01:00</p></div><div><div><p>•Unit 2: On Page SEO Activities: 00:04:00</p></div><div><div><p>•Unit 3: 4 Key Ranking Factors of On Page SEO: 00:04:00</p></div><div><div><p>•Unit 4: Tools &amp; Tips for Increasing Site Speed: 00:13:00</p></div><div><div><p>•Unit 5: Using SEO Friendly Themes: 00:06:00</p></div><div><div><p>•Unit 6: Increasing the Dwell Time &amp; Decreasing Bounce Rate: 00:05:00</p></div><div><div><p>•Unit 7: How to Make the URL SEO Friendly: 00:03:00</p></div><div><div><p>•Unit 8: Long Form SEO Optimised Content: 00:03:00</p></div><div><div><p>•Unit 9: Internal Linking: 00:05:00</p></div><div><div><p>•Unit 10: Meta Title &amp; Meta Description: 00:03:00</p></div><div><div><p>•Unit 11: Optimising Images for SEO: 00:04:00</p></div><div><div><p>•Unit 12: Outbound Links: 00:04:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Unit 1: What Are Keywords &amp; Why They Are Important: 00:06:00</p></div><div><div><p>•Unit 2: Types of Keywords: 00:08:00</p></div><div><div><p>•Unit 3: Which Type of Keywords You Should Choose: 00:01:00</p></div><div><div><p>•Unit 4: Free Tools for Keyword Research &amp; SEO: 00:06:00</p></div><div><div><p>•Unit 5: Paid Tools for Keyword Research &amp; SEO: 00:03:00</p></div><div><div><p>•Unit 6: 2 Metrics to Check Before Choosing Content: 00:05:00</p></div><div><div><p>•Unit 7: Steps for Keyword Research: 00:11:00</p></div><div><div><p>•Unit 8: What is Keyword Stuffing?: 00:05:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Unit 1: Write SEO Optimised Title: 00:04:00</p></div><div><div><p>•Unit 2: 6 Hacks to Write Attractive Headlines: 00:17:00</p></div><div><div><p>•Unit 3: Keyword Placement For SEO: 00:06:00</p></div><div><div><p>•Unit 4: Steps to Write Content &amp; Optimise It for Search Engines: 00:09:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Unit 1: What Is Off Page Optimisation: 00:01:00</p></div><div><div><p>•Unit 2: Link Building - 1st Factor of Off Page SEO: 00:07:00</p></div><div><div><p>•Unit 3: 3 Methods to Get Backlinks: 00:02:00</p></div><div><div><p>•Unit 4: Method 1: Guest Posting for Link Building: 00:07:00</p></div><div><div><p>•Unit 5: Method 2: Building Relations with Experts: 00:04:00</p></div><div><div><p>•Unit 6: Method 3: Getting Backlinks from Round Up Post: 00:04:00</p></div><div><div><p>•Unit 7: Social Media Marketing - 2nd Factor of Off Page SEO: 00:05:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Unit 1: Conclusion: 00:01:00</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>

Apex Learning

Online Course Creation

Search Engine Optimisation (SEO)

SEO - Search Engine Optimisation Level 5

<section>
						<div>
				<div>
				<div>
			<div>
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			<div></div>
		</div>
				</div>
				</div>
				<div>
				<div>
			
				</div>
				<div>
				<div>
					<div><p>Starting a career in the vast digital landscape requires a solid foundation, and our course on 'Creating The Perfect SEO Optimized WordPress Website from Beginner to Advance' serves as a stepping stone for aspiring web developers and digital marketers. WordPress and SEO, two pivotal tools in the world of online content, are beautifully intertwined in this curriculum to provide learners with a holistic understanding of creating and optimizing websites.</p><p>WordPress is not just a platform; it's an ecosystem that powers a significant fraction of the internet. As the primary tool for content creation, mastering WordPress opens doors to a plethora of opportunities. From crafting personal blogs to establishing robust e-commerce platforms, WordPress website offers versatility like no other. But creating a website is just one part of the puzzle. With the overwhelming number of sites popping up daily, standing out becomes a challenge. This is where SEO steps in. Integrating SEO practices with WordPress ensures that your creations don't just exist but excel in the vast digital ocean.</p><p>The synergy between WordPress and SEO is undeniable. By mastering the art of optimizing your WordPress website for search engines, you position yourself at the forefront of the digital age. This course encapsulates this synergy, guiding learners through the intricacies of both WordPress and SEO. Whether you're aiming to elevate a personal project or aspiring to lead in a professional setting, understanding the marriage between WordPress and SEO is indispensable.</p></div>
				</div>
				</div>
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		</div>
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			<h2><b> Learning outcome</b></h2>		</div>
				</div>
				<div>
				<div>
					<ul>
							<li>
											<span>
													</span>
										<span>Understand the foundational concepts of WordPress and SEO.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Learn how to set up a user-friendly and SEO-optimized WordPress site.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Familiarize with essential SEO plugins for WordPress.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Develop strategies to improve website ranking.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Know how to create content optimized for SEO.</span>
									</li>
						</ul>
				</div>
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			<h2> <b>Why should I take this course?</b></h2>		</div>
				</div>
				<div>
				<div>
					<ul>
							<li>
											<span>
													</span>
										<span>Become proficient in two essential web disciplines: WordPress and SEO.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Improve the visibility and user experience of your website.</span>
									</li>
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											<span>
													</span>
										<span>Gain a competitive edge in the website development market.</span>
									</li>
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											<span>
													</span>
										<span>Stay updated with the latest SEO strategies and techniques.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Acquire a recognized certificate to enhance your portfolio.</span>
									</li>
						</ul>
				</div>
				</div>
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			</div>
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		</section>
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			<h2> <b>Career Path</b></h2>		</div>
				</div>
				<div>
				<div>
					<ul>
							<li>
											<span>
													</span>
										<span>WordPress Developer</span>
									</li>
								<li>
											<span>
													</span>
										<span>SEO Specialist</span>
									</li>
								<li>
											<span>
													</span>
										<span>Website Consultant</span>
									</li>
								<li>
											<span>
													</span>
										<span>Content Strategist</span>
									</li>
								<li>
											<span>
													</span>
										<span>Digital Marketer</span>
									</li>
						</ul>
				</div>
				</div>
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			</div>
		</div>
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			<h2> <b>Requirements</b></h2>		</div>
				</div>
				<div>
				<div>
					<ul>
							<li>
											<span>
													</span>
										<span>Basic understanding of website concepts.</span>
									</li>
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											<span>
													</span>
										<span>Eagerness to learn about WordPress and SEO.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Reliable internet access.</span>
									</li>
						</ul>
				</div>
				</div>
						</div>
			</div>
		</div>
						</div>
			</div>
		</section><div>
                            <div>
                                <h2>Course Curriculum</h2>
                            </div>
                            			<div>
				

<div>
<table width="100%">				<tbody><tr>
					<td colspan="4"><strong>Introduction</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Welcome</td><td><span>🕐 00:01:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Build A Site Promo</td><td><span>🕐 00:01:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Getting Started</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Namecheap &amp; Domain Registration</td><td><span>🕐 00:04:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Hosting Registration</td><td><span>🕐 00:05:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Connecting Website &amp; Hosting</td><td><span>🕐 00:03:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Setup Your Email</td><td><span>🕐 00:03:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Setup Email Forwarder</td><td><span>🕐 00:02:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>How to Install WordPress</td><td><span>🕐 00:02:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Setting Up Your WordPress Site</td><td><span>🕐 00:02:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Setup Your Site</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Setting Up WooCommerce</td><td><span>🕐 00:04:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Adding A Product</td><td><span>🕐 00:06:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Setup Your WordPress Dashboard</td><td><span>🕐 00:01:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Updating WordPress</td><td><span>🕐 00:01:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Setup Google Analytics</td><td><span>🕐 00:06:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Deleting Bad Plugins</td><td><span>🕐 00:01:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Adding Plugins to WordPress</td><td><span>🕐 00:02:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Setup Your Spam Filter</td><td><span>🕐 00:02:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>STRIPE Payment Gateway Setup</td><td><span>🕐 00:03:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>PayPal Payment Gateway Setup</td><td><span>🕐 00:01:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Quantcast Setup</td><td><span>🕐 00:03:00</span></td>
				</tr>
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					<td>▶</td>
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					<td>Create a Page</td><td><span>🕐 00:05:00</span></td>
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					<td>Manage Comments in Your Website</td><td><span>🕐 00:01:00</span></td>
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					<td>ClickFunnels Intregration to WordPress</td><td><span>🕐 00:01:00</span></td>
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					<td>Installing WordPress Templates</td><td><span>🕐 00:08:00</span></td>
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					<td>Customizing WordPress</td><td><span>🕐 00:03:00</span></td>
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					<td>Customizing Widgets</td><td><span>🕐 00:05:00</span></td>
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					<td>▶</td>
					<td>Adding a Main Menu</td><td><span>🕐 00:04:00</span></td>
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					<td>▶</td>
					<td>User Customization</td><td><span>🕐 00:02:00</span></td>
				</tr>
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					<td>▶</td>
					<td>General Settings</td><td><span>🕐 00:01:00</span></td>
				</tr>
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					<td>▶</td>
					<td>Writing Settings</td><td><span>🕐 00:01:00</span></td>
				</tr>
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					<td>▶</td>
					<td>Reading Settings</td><td><span>🕐 00:01:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Discussion Settings</td><td><span>🕐 00:01:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Permalink Settings</td><td><span>🕐 00:01:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Plugin Setup &amp; Optimization</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Add Tracking Codes to Your Site</td><td><span>🕐 00:01:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Yoast SEO Optimization Setup</td><td><span>🕐 00:03:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Google ReCaptcha Setup</td><td><span>🕐 00:02:00</span></td>
				</tr>
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					<td>▶</td>
					<td>WP Fastest Cache Settings</td><td><span>🕐 00:05:00</span></td>
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					<td>▶</td>
					<td>Cache Speed Test</td><td><span>🕐 00:01:00</span></td>
				</tr>
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					<td>▶</td>
					<td>SoSlider Setup</td><td><span>🕐 00:04:00</span></td>
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					<td>▶</td>
					<td>Social Network Auto Poster</td><td><span>🕐 00:07:00</span></td>
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					<td>▶</td>
					<td>Why I Recommend Certain Plugins</td><td><span>🕐 00:03:00</span></td>
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					<td>▶</td>
					<td>Growing Your Website for The Future</td><td><span>🕐 00:13:00</span></td>
				</tr>
				</tbody></table></div>

			</div>
		                        </div>

Skill Up

Seo Copywriting

Master WordPress and SEO to create optimized websites. Learn setup, plugin integration, SEO strategies, and more. Begin your web mastery today!

Creating The Perfect SEO Optimized WordPress Website from Beginner to Advance

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			<h2><b>Course Overview</b></h2>		</div>
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					<div><p><span>Discover how to improve the quality and quantity of traffic to your business website and work in harmony with search apps when taking this definitive training on </span><b>Search Engine Optimisation (SEO) Strategies. </b><span>Many small businesses rely on good use of SEO to drive consumers and opportunities to their web pages, which can make or break some ventures. With this canny tuition, you will learn how to best utilise the potential of SEO practices and ensure that your next sale or view is never less than a finger-click away at any one time.</span></p><p><span>This </span><b>SEO </b><span>tutorial delivers a total learning package for adjusting content and installing pointers for your personal sites. You will be shown how to analyse entry pages on a website, evaluate the effectiveness of 'top pages', produce posts to rank high on google searches, utilise standard SEO tools, and much more. Alongside this, you will be given a host of professional tips that will ensure your posts, content, and domain is kept in the public eye for the longest possible time. Enrol now to ensure you know how to make your site part of the chosen few when it comes to personal searches. </span></p></div>
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					<div><p>This best selling <strong>Search Engine Optimization (SEO) Strategies </strong>has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth <strong>Search Engine Optimization (SEO) Strategies </strong>is suitable for anyone who wants to build their professional skill set and improve their expert knowledge.</p>
<p>The <strong>Search Engine Optimization (SEO) Strategies </strong>is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The <strong>Search Engine Optimization (SEO) Strategies </strong>is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.</p>
<p>After successfully completing the<strong> Search Engine Optimization (SEO) Strategies</strong>, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the <strong>Search Engine Optimization (SEO) Strategies </strong>will help you stand out from the crowd. You can also validate your certification on our website.</p>
<p>We know that you are busy and that time is precious, so we have designed the <strong>Search Engine Optimization (SEO) Strategies </strong>to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device. </p>
<p>Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.</p></div>
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Course Cloud

Search Engine Optimization (SEO) Strategies

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                <b>Quality Guarantee:</b>
                <p>Promising training excellence, satisfaction gurantee</p>
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        </div>
        <div>                <div>
                    
                </div>
                            <div>
                <b>Accredited by:</b>
                <p>CPD UK &amp; Quality License Scheme</p>
            </div>
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        <div>                <div>
                    
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                <p>Tutor Support </p>
                <p>Unlimited support via email, till you complete the course</p>
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                <b>Recognised Certification:</b>
                <p>Accepted by thousands of professional bodies</p>
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        <div>                <div>
                    
                </div>
                            <div>
                <b>Start Anytime:</b>
                <p>With 1 year access to the course materials</p>
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                </div>
                            <div>
                <b>Online Learning:</b>
                <p>Learn from anywhere, whenever you want</p>
            </div>
        </div>
    </div>
    
<div>
<p>This advanced-level course will take your SEO skills to a new level where you will explore advanced techniques and strategies for maximising online visibility and organic traffic. With expert guidance on technical SEO and advanced keyword research, you will become a seasoned SEO expert within just a few days.</p>
<h2><strong>This course at a glance </strong></h2>
<ul>
<li>Accredited by CPD UK</li>
<li>Endorsed by Quality Licence Scheme</li>
<li>Learn Keyword research</li>
<li>Understand on-page SEO, off-page SEO, and local SEO</li>
<li>Know landing page and conversion rate optimisation</li>
<li>Understand SEO and SXO</li>
<li>Know the anatomy of SERP</li>
<li>Learn how to use incognito window for checking search rankings</li>
<li>Understand how to find your competitors</li>
<li>Know E-commerce SEO</li>
<li>Learn WordPress SEO</li>
<li>Understand Google Search Console</li>
<li>Know Advanced SEO</li>
<li>Know how to rank images for featured snippets</li>
</ul>
</div>
<div>
<h2>Why SEO Training Course - Advanced Level right for you?</h2>
<p>This extensive SEO training online course will guide you to understand the Schema markup, keywords integration, creating page menus, and the correct way to add valuable links. You will have a broader preview of branding, trust, authority, the process to develop page menus, and steps to make the right keyword cluster. This interactive course will update you on steps to optimise internal linking, combine pages for SEO, and the process to rank images for featured snippets.</p>
<p>By the end of the course, you will have gained the required SEO knowledge and techniques to drive maximum traffic to the website, engage the targeted audience, and convert leads into customers.</p>
<h2>SEO Training Course - Advanced Level Details</h2>
<p>    </p><div>
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            Accredited by             
        </h3>
        <div id="panelsStayOpen-collapse653bb12811381">
            <div>
                

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.<p></p>
<p> </p>
<p>
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
            </p></div>
        </div>
    </div>
	    <div>
        <h3 id="small-panelsStayOpen-heading653bb1281138c">
            
            Course Curriculum            
        </h3>
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                <p></p>
<h4>Advanced SEO and Schema Markup</h4>
<ul>
<li>Introduction to Advanced SEO and Schema Markup</li>
<li>Choosing The Right Keyword Cluster</li>
<li>Integrating the Keywords</li>
<li>Creating Page Menus</li>
<li>Schema Markup Part 1</li>
<li>Schema Markup Part 2 - PlogPosting, Video and Audio</li>
<li>Schema Markup Part 3 - FAQ</li>
<li>Branding, Trust and Authority</li>
<li>The Correct Way to Add Useful Links</li>
<li>Optimising Internal Linking</li>
<li>Combining Pages for SEO</li>
<li>How to Rank Images for Featured Snippets</li>
<li>Conclusion</li>
</ul>
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        <h3 id="small-panelsStayOpen-heading653bb12811394">
            
            Who should take this course?            
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                <p></p>
<p>This comprehensive SEO training course is suitable for those who want to learn keyword research, competitor research, and advanced SEO for their business. It is ideal for those who want to take a step ahead in their career in Digital Marketing.</p>
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            Entry Requirements            
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                <p></p>
<ul>
<li>There are no academic entry requirements for this course, and it is open to students of all academic backgrounds.</li>
<li>However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.</li>
</ul>
<p>            </p></div>
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        <h3 id="small-panelsStayOpen-heading653bb1281139f">
            
            Assessment Method            
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                <p></p>
<p>This SEO training online course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.</p>
<p>            </p></div>
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            Certification            
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                <p></p>
<h4>Endorsed Certificate from Quality Licence Scheme</h4>
<p>
After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is Â£65.</p>
<h4>Certificate of Achievement from Lead Academy</h4>
<p>
After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of Â£12, and there is an additional fee to obtain a printed copy certificate which is Â£35.
            </p></div>
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	<p></p>
</div><h2><b>FAQs</b></h2>

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										Is CPD a recognised qualification in the UK?									
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										<p>CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.</p>
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										Are QLS courses recognised?									
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										<p>Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.</p>
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										When will I receive my certificate?									
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										<p>For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.</p>
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										Can I pay by invoice?									
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										<p>Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.</p>
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										Can I pay via instalment?									
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										<p>Yes, you can pay via instalments at checkout.</p>
									</div>
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										How to take online classes from home?									
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									<div>
										<p>Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.</p>
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								<h3 id="panelsStayOpen-heading33">
									
										Does age matter in online learning?									
								</h3>
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										<p>No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons.</p>
									</div>
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														<div>
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										When I will get the login details for my course?									
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									<div>
										<p>After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org</p>
									</div>
								</div>
							</div>
												</div>

SEO Training Course - Advanced Level

<div>
	<h3><strong>Description</strong></h3>
<p><span>Keyword research is the first step in the SEO copywriting process and an essential part of any SEO strategy. Before you write your website content you need to think about which search terms you want to be found for and this means getting inside people's heads to find out which words they use when searching. </span></p>
<p><span>The SEO Keyword Research Course starts with the fundamentals and work our way into the advanced (and underutilized) strategies that will give your business an edge over the competition. Through the course you'll have a complete keyword list. You'll know what keywords your audience uses to find you. You'll optimize for the keywords you have the best chances of ranking top 3 with. You'll be able to analyze keyword data and fine-tune your strategy. You will learn pr</span></p>
<h3><b>Assessment:</b></h3>
<p>This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work.</p>
<h3><strong>Certification:</strong></h3>
<p>After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.</p>
<h3><b>Who is this Course for?</b></h3>
<p><strong>SEO Keyword Research Course</strong> is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills.</p>
<p>As there is no experience and qualification required for this course, it is available for all students from any academic background.</p>
<h3><b>Requirements</b></h3>
<p>Our<b> SEO Keyword Research Course</b> is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.</p>
<h3><b>Career Path</b></h3>
<p>After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.</p>
		</div><table width="100%">				<tbody><tr>
					<td colspan="4">Module: 01</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Introduction</td>
					<td><span>FREE</span> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Difference Between Short &amp; Longtail Keywords</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>What Are Local Keywords</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Research vs Buyer Keywords</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Google Auto Complete Search Engine</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module: 02</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Free Software Walkthrough</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Using Keyword Planner</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Keyword Planner Sorting</td>
					<td> </td>
					<td><span><i></i> 00:10:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>LongTail Pro Keyword Research</td>
					<td> </td>
					<td><span><i></i> 00:10:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>KW Finder Keyword Research</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Free Keyword Search Volume Tool</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Mouse Recorder</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module: 03</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>How to Deliver Keyword Research as a Freelancer</td>
					<td> </td>
					<td><span><i></i> 00:10:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Optimize an Article</td>
					<td> </td>
					<td><span><i></i> 00:20:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Optimize Readability</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
				</tr>
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					<td><i></i></td>
					<td>WordPress Permalink Settings</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Yoast Real-Time Analysis for Any Site</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Real-Time Ranking Case Study</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Certificate and Transcript</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Order Your Certificates and Transcripts</td>
					<td> </td>
					<td><span><i></i> 00:00:00</span></td>
				</tr>
				</tbody></table>

Keyword Research

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					</div>
		</section>
							</div>
				</div>
			<blockquote>
<h4><b>Get your website high on the search list with this popular course</b></h4>
</blockquote>
<p>Search Engine Optimisation aka SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.</p>
<p>There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.</p>
<p>This is your chance! With this course, you will be able to increase your customers and raise awareness of your website, company or products by gaining knowledge on SEO.</p>
<h3><b>Course Highlights</b></h3>
<p><b>Accredited Search Engine Optimisation (SEO) Training Course</b> is an award winning and the best selling <b></b> course that has been given the CPD Certification &amp; IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector.</p>
<p>It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Accredited Search Engine Optimisation (SEO) Training Course into <b>several</b> modules for teaching you everything you need to become successful in this profession.</p>
<p>To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just <b>20/30</b> hours and it is also possible to study at your own pace.</p>
<p>We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email.</p>
<p>For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website.</p>
<h3><b>Why You Should Choose</b><b> Accredited Search Engine Optimisation (SEO) Training Course</b></h3>
<ul>
<li>Lifetime access to the course</li>
<li>No hidden fees or exam charges</li>
<li>CPD Accredited certification on successful completion</li>
<li>Full Tutor support on weekdays (Monday - Friday)</li>
<li>Efficient exam system, assessment and instant results</li>
<li>Download Printable PDF certificate immediately after completion</li>
<li>Obtain the original print copy of your certificate, dispatch the next working day for as little as £9.</li>
<li>Improve your chance of gaining professional skills and better earning potential.</li>
</ul>
<h3><b>Who is this Course for?</b></h3>
<p><b>Accredited Search Engine Optimisation (SEO) Training Course </b>is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills.</p>
<p>As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds.</p>
<h3><b>Requirements</b></h3>
<p>Our<b> Accredited Search Engine Optimisation (SEO) Training Course</b> is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.</p>
<h3><b>Career Path</b></h3>
<p>You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume.</p><table>				<tbody><tr>
					<td colspan="4">SEO for Business Expansion</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>What Is Search Engine Optimization?</td>
					<td><span>FREE</span> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Search Engines That Use SEO</td>
					<td><span>FREE</span> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Using SEO In Website Text</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Using SEO For Google Ads</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Using SEO For Article Marketing</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Using SEO In Press Releases</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Using Longtail Keywords</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Using Google To Discover The Best Keywords</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>SEO For Video Ads</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>SEO In Photos</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Blogging With SEO Marketing</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Using A SEO Company</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td colspan="4">SEO Techniques</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Introduction to SEO</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Improve Engagement to Improve Rankings</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Make Your Existing Pages Longer</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Focus on YouTube SEO</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Improve Site Speed</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Focus on Topics Instead of Keywords</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Build Backlinks</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Reporting and Analytics</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Technical Optimization</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Local SEO and Listings</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Guest posting</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Effective Seo Tools</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Digital Marketing for your Business</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>If You Fail to Plan,You Plan to Fail</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Terminology and Jargon You Can't Live Without</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Clearing Up Common Misconceptions</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Recognizing Basic Plan Mechanics</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>How Do You Calculate Value On Cash And Point</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Payout Transparency</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Buy Back Policy</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Breakaway</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Infinity Bonuses &amp; Blocking</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Summary and Closing</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Keyword Analysis Techniques</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Introduction</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Preliminary Keyword Research</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Keyword Research Assessment</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Keywords in SEO(Search Engine Optimization)</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Off-Page SEO(Search Engine Optimization)</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Mock Exam</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Mock Exam-  Accredited Search Engine Optimisation (SEO) Training Course</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Final Exam</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Final Exam-  Accredited Search Engine Optimisation (SEO) Training Course</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
				</tbody></table>

iStudy UK

Trainers Course

Google Digital Marketing

Accredited Search Engine Optimisation (SEO) Training Course

<p data-pm-slice="1 1 []" id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">DATE:&nbsp;</strong>Tuesday 24th September 2024</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">TIME:&nbsp;</strong>Starting from 10:30am&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">LOCATION:&nbsp;</strong>ONLINE (Zoom)</p><h3 style="margin-right: 0cm; margin-left: 0cm; font-size: 18px; font-family: Aptos, sans-serif; box-sizing: border-box;" id="isPasted" fr-original-style='margin-right:0cm;margin-left:0cm;font-size:18px;font-family:"Aptos",sans-serif;'><em fr-original-style="" style="box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; color: black; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;color:black;'>*This free workshop is for businesses based in North Essex only, (Braintree, Maldon, Tendring, Colchester and Chelmsford) and is brought to you by the teams at the North Essex Economic Board, Backing Essex Business, and Let&#39;s Do Business Group. If you are based in Essex but outside of the North Essex areas listed above, please get in touch with the team at <a href="mailto:essex@ldbgroup.co.uk" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">essex@ldbgroup.co.uk</a>&nbsp;</span></em></h3><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Digital PR is tailored for professionals and businesses seeking to master the art of public relations in the digital age. Led by PR expert and regular BBC contributor Sarah Brockwell, this session delves into cutting-edge strategies for effective digital PR, including organic SEO, online reputation management, influencer partnerships, podcasts, blogs, content distribution, and media pitching in the digital realm.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Participants will learn how to plan compelling PR campaigns that resonate with online audiences. They will leave knowing how to leverage online publications, and digital tools to amplify brand messaging, generate positive media coverage, and build meaningful relationships with their target audience and target media.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Businesses of all stages and sizes as well as Sole Traders will benefit from this workshop.&nbsp;</em></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Virtual workshop duration: 2 hours</em></strong></p><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><p style="font-size: 15px; font-family: Aptos, sans-serif; margin: 0cm; color: var(--text); box-sizing: border-box;" id="isPasted" fr-original-style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:"Aptos",sans-serif;margin:0cm;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'>This programme is delivered by the North Essex Economic Board (NEEB) in partnership with Backing Essex Business and Let&#39;s Do Business Group.</span></strong></p><p style="font-size: var(--font-size); font-family: Aptos, sans-serif; margin: 0cm; line-height: var(--font-size-h2); color: var(--text); text-align: start; word-spacing: 0px; box-sizing: border-box;" fr-original-style='margin-right:0cm;margin-left:0cm;font-size:var(--font-size);font-family:"Aptos",sans-serif;margin:0cm;line-height:var(--font-size-h2);color:var(--text);text-align:start; border-box;word-spacing:0px;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'>Backing Essex Business is undertaking this project jointly with the&nbsp;</span></em></strong><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'><a href="https://neeb.org.uk/" target="_blank" title="https://neeb.org.uk/" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; color: blue; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;color:blue;'>North Essex Economic Board (NEEB)</span></em></strong></a><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'>. The Board is a partnership of local authorities in the area: Braintree, Maldon, and Tendring district councils, Colchester Borough Council, Chelmsford City Council and Essex County Council.</span></em></strong></span></p><p style="font-size: var(--font-size); font-family: Aptos, sans-serif; margin: 0cm; line-height: var(--font-size-h2); color: var(--text); text-align: start; word-spacing: 0px; box-sizing: border-box;" fr-original-style='margin-right:0cm;margin-left:0cm;font-size:var(--font-size);font-family:"Aptos",sans-serif;margin:0cm;line-height:var(--font-size-h2);color:var(--text);text-align:start; border-box;word-spacing:0px;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'>This project is funded by the UK Government through the UK Shared Prosperity Fund.</span></em></strong></p><p style="font-size: var(--font-size); font-family: Aptos, sans-serif; margin: 0cm; line-height: var(--font-size-h2); color: var(--text); text-align: start; word-spacing: 0px; box-sizing: border-box;" fr-original-style='margin-right:0cm;margin-left:0cm;font-size:var(--font-size);font-family:"Aptos",sans-serif;margin:0cm;line-height:var(--font-size-h2);color:var(--text);text-align:start; border-box;word-spacing:0px;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'>The UK Shared Prosperity Fund is a central pillar of the UK government&#39;s Levelling Up agenda and provides &pound;2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit&nbsp;</span></em></strong><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'><a href="https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus" target="_blank" title="https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; color: blue; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;color:blue;'>https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus</span></em></strong></a></span></p><p style="font-size: var(--font-size); font-family: Aptos, sans-serif; margin: 0cm; line-height: var(--font-size-h2); color: var(--text); text-align: start; word-spacing: 0px; box-sizing: border-box;" fr-original-style='margin-right:0cm;margin-left:0cm;font-size:var(--font-size);font-family:"Aptos",sans-serif;margin:0cm;line-height:var(--font-size-h2);color:var(--text);text-align:start; border-box;word-spacing:0px;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'>Please click here to see our&nbsp;</span></strong><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'><a href="https://backingessexbusiness.co.uk/privacy-policy" target="_blank" title="https://backingessexbusiness.co.uk/privacy-policy" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; color: blue; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;color:blue;'>Privacy Policy</span></strong></a><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'>. Please note that your details may be shared with the North Essex Economic Board who are funding this project.</span></strong></span></p><p style="font-size: var(--font-size); font-family: Aptos, sans-serif; margin: 0cm; line-height: var(--font-size-h2); color: var(--text); text-align: start; word-spacing: 0px; box-sizing: border-box;" fr-original-style='margin-right:0cm;margin-left:0cm;font-size:var(--font-size);font-family:"Aptos",sans-serif;margin:0cm;line-height:var(--font-size-h2);color:var(--text);text-align:start; border-box;word-spacing:0px;'><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'><br fr-original-style="" style="box-sizing: border-box;"></span></strong></span></p><img src="https://images.cademy.co.uk/bdc6fb76-f48f-4ee1-adb0-87a4b88fa0c4/2d3afdf4-7778-450b-bcbd-4f05ef26db09/original.png" style="width: 698px; display: block; vertical-align: top; margin: 5px auto; text-align: center; cursor: auto; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: border-box;" fr-original-style="width: 698px; display: block; vertical-align: top; margin: 5px auto; text-align: center; cursor: auto;" fr-original-class="fr-draggable">

DATE: Tuesday 24th September 2024
TIME: Starting from 10:30am 
LOCATION: ONLINE (Zoom)
*This free workshop is for businesses based in North Essex only, (Braintree, Maldon, Tendring, Colchester and Chelmsford) and is brought to you by the teams at the North Essex Economic Board, Backing Essex Business, and Let's Do Business Group. If you are based in Essex but outside of the North Essex areas listed above, please get in touch with the team at essex@ldbgroup.co.uk 
Digital PR is tailored for professionals and businesses seeking to master the art of public relations in the digital age. Led by PR expert and regular BBC contributor Sarah Brockwell, this session delves into cutting-edge strategies for effective digital PR, including organic SEO, online reputation management, influencer partnerships, podcasts, blogs, content distribution, and media pitching in the digital realm.
Participants will learn how to plan compelling PR campaigns that resonate with online audiences. They will leave knowing how to leverage online publications, and digital tools to amplify brand messaging, generate positive media coverage, and build meaningful relationships with their target audience and target media.
Businesses of all stages and sizes as well as Sole Traders will benefit from this workshop. 
Virtual workshop duration: 2 hours



This programme is delivered by the North Essex Economic Board (NEEB) in partnership with Backing Essex Business and Let's Do Business Group.
Backing Essex Business is undertaking this project jointly with the North Essex Economic Board (NEEB). The Board is a partnership of local authorities in the area: Braintree, Maldon, and Tendring district councils, Colchester Borough Council, Chelmsford City Council and Essex County Council.
This project is funded by the UK Government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
Please click here to see our Privacy Policy. Please note that your details may be shared with the North Essex Economic Board who are funding this project.




Let’s Do Business Group

Gain an understanding of developing a digital PR strategy at this online webinar.

Digital PR - ONLINE WORKSHOP

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape, can appear overwhelming and complicated for small business owners, but Let&rsquo;s Do Marketing are here to help. This 2-hour webinar breaks down the basics of SEO, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve!</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">📅 Date: Tuesday 19th November&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">🕒&nbsp;Time: 10am - 12pm</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">📌 Location: Online Webinar</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"> <span style='background: url("https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg"); display: inline-block; font-family: "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-weight: 400; line-height: 1; box-sizing: border-box; font-size: inherit; height: 1em; margin: -0.1em 0.1em 0.1em; min-height: 20px; min-width: 20px; vertical-align: middle; width: 1em;' fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg);" fr-original-class="fr-emoticon fr-deletable fr-emoticon-img">&nbsp;</span> Cost: &pound;25PP</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">&nbsp;<br fr-original-style="" style="box-sizing: border-box;">What You&#39;ll Learn:</p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Understanding Search Engines:</strong> Gain insights into how search engines work and how they determine the ranking of web pages.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Keyword Research and Optimization</strong>: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">On-Page SEO Techniques:</strong> Explore the critical on-page elements that contribute to a website&#39;s SEO success.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Off-Page SEO Strategies:</strong> Delve into off-page SEO factors, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Technical SEO Essentials</strong>: Uncover the technical aspects of SEO, such as site speed, mobile optimization, and crawlability.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Measuring and Analysing SEO Performance:</strong> Explore key metrics and tools to measure the effectiveness of your SEO efforts.</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who Should Attend:<br fr-original-style="" style="box-sizing: border-box;"></strong>Small Business Owners<br fr-original-style="" style="box-sizing: border-box;">Content Creators<br fr-original-style="" style="box-sizing: border-box;">Entrepreneurs<br fr-original-style="" style="box-sizing: border-box;">Anyone Seeking to Enhance Digital Presence<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Let&rsquo;s demystify SEO and empower you to navigate the digital landscape with confidence.</em></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">About the Host:&nbsp;</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Stacey Pretty &ndash; Marketing Director, Let&rsquo;s Do Marketing</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><img src="https://images.cademy.co.uk/bdc6fb76-f48f-4ee1-adb0-87a4b88fa0c4/786e17a8-3713-45f9-999e-c12da4ced6dd/original.jpeg" style="width: 174px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left; padding: 0px 1px; user-select: none; position: relative; box-sizing: border-box;" fr-original-style="width: 174px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left;" fr-original-class="fr-draggable">Stacey is the Marketing Director of Let&rsquo;s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn&#39;t just about campaigns; it&#39;s about building relationships and fostering an excellent customer experience.</p>

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape, can appear overwhelming and complicated for small business owners, but Let’s Do Marketing are here to help. This 2-hour webinar breaks down the basics of SEO, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve!

📅 Date: Tuesday 19th November 
🕒 Time: 10am - 12pm
📌 Location: Online (ZOOM)
 💷 Cost: £25PP
 
What You'll Learn:
Understanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.
Keyword Research and Optimization: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.
On-Page SEO Techniques: Explore the critical on-page elements that contribute to a website's SEO success.
Off-Page SEO Strategies: Delve into off-page SEO factors, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.
Technical SEO Essentials: Uncover the technical aspects of SEO, such as site speed, mobile optimization, and crawlability.
Measuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.
 
Who Should Attend:
Small Business Owners
Content Creators
Entrepreneurs
Anyone Seeking to Enhance Digital Presence

Let’s demystify SEO and empower you to navigate the digital landscape with confidence.



About the Host: 
Stacey Pretty – Marketing Director, Let’s Do Marketing

Stacey is the Marketing Director of Let’s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn't just about campaigns; it's about building relationships and fostering an excellent customer experience.

Digital Marketing

Website Design

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike.

SE..whO Breaking down the basics of SEO

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					<div><p><span>Join our SEO - Search Engine Optimisation course and discover your hidden skills, setting you on a path to success in this area. Get ready to improve your skills and achieve your biggest goals. The SEO - Search Engine Optimisation course has everything you need to get a great start in this sector.</span></p><p><span>Improving and moving forward is key to getting ahead personally. The SEO - Search Engine Optimisation course is designed to teach you the important stuff quickly and well, helping you to get off to a great start in the field. So, what are you looking for? Enrol now!</span></p></div>
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			<h4>You will Learn The Following Things: </h4>  		</div>
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					<div><p><span>This course covers the topic you must know to stand against the tough competition. The future is truly yours to seize with this SEO - Search Engine Optimisation. Enrol today and complete the course to achieve a certificate that can change your career forever.</span></p></div>
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					<div><p>After studying the course, an MCQ exam or assignment will test your skills and knowledge. You have to get a score of 60% to pass the test and get your certificate.</p></div>
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					<div><p><span>After completing the </span><b>SEO - Search Engine Optimisation course</b><span>, you will receive your</span><b> CPD-accredited Digital/PDF Certificate for £5.99. </b><span>To get the </span><b>hardcopy certificate for £12.99, </b><span>you must also pay the shipping charge of just</span><b> £3.99 (UK) and £10.99 (International).</b></p></div>
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					<div><p><span>This SEO - Search Engine Optimisation is suitable for anyone aspiring to start a career in relevant field; even if you are new to this and have no prior knowledge, this course is going to be very easy for you to understand. </span></p><p><span>On the other hand, if you are already working in this sector, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. </span></p><p><span>This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education.</span></p></div>
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					<div><p><span>There is no prerequisite to enrol in this course. You don't need any educational qualification or experience to enrol in the SEO - Search Engine Optimisation course.</span></p><p><span>Do note: you must be at least 16 years old to enrol.</span></p><p><span>Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course.</span></p></div>
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					<div><p><span>The certification and skills you get from this </span><span>SEO - Search Engine Optimisation Course</span><span> can help you advance your career and gain expertise in several fields, allowing you to apply for high-paying jobs in related sectors.</span></p></div>
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					<td colspan="4">Section-1: Introduction to SEO</td>
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					<td><span><i></i> 00:02:00</span></td>
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					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Section-2: Creating an SEO Strategy</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>How to Find Keywords with High Search Volume</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>How You Create an SEO Strategy</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Section-3: On-Page SEO</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>On-Page SEO Your Content Part 1</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>On-Page SEO Your Content Part 2</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>On-Page SEO Your Content Part 3</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>On-Page SEO Your Content Part 4</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>On-Page SEO: Using YOAST Plug</td>
					<td> </td>
					<td><span><i></i> 00:09:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Section-4: On-Site SEO</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>On-Site SEO: SEO Boost from Your Other Pages</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>On-Site SEO: Create an SEO Friendly Website</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Section-5: Off-Site SEO</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Off-Site SEO: Two Types of Backlinks</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Off-Site SEO: Strategies for Building Backlinks</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Section-6: Black Hat SEO</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Black Hat SEO and What to Avoid</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Section-7: Tools for SEO</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Tools That Will Help You with SEO</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Section-8: Search Engine Domination (S.E.D)</td>
				</tr>
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					<td><i></i></td>
					<td>Search Engine Domination Strategies</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
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					<td colspan="4">Section-9: Article Marketing</td>
				</tr>
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					<td><i></i></td>
					<td>How to Create a Great Blog</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
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					<td><i></i></td>
					<td>Outsourcing Your Article Marketing</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
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					<td colspan="4">Section-10: Project</td>
				</tr>
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					<td><i></i></td>
					<td>Project: Create a Valuable SEO Article</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
				</tbody></table></div>

			</div>
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Join our SEO - Search Engine Optimisation course and discover your hidden skills, setting you on a path to success in this area. Get ready to improve your skills and achieve your biggest goals. The SEO - Search Engine Optimisation course has everything you need to get a great start in this sector.
Improving and moving forward is key to getting ahead personally. The SEO - Search Engine Optimisation course is designed to teach you the important stuff quickly and well, helping you to get off to a great start in the field. So, what are you looking for? Enrol now!
You will Learn The Following Things:
Learn strategies to boost your workplace efficiency.
Hone your skills to help you advance your career.
Acquire a comprehensive understanding of various topics and tips.
Learn in-demand skills that are in high demand among UK employers
This course covers the topic you must know to stand against the tough competition. The future is truly yours to seize with this SEO - Search Engine Optimisation. Enrol today and complete the course to achieve a certificate that can change your career forever.
Details

Perks of Learning with IOMH
One-to-one support from a dedicated tutor throughout your course.
Study online - whenever and wherever you want.
Instant Digital/ PDF certificate
100% money back guarantee
12 months access
Process of Evaluation
After studying the course, an MCQ exam or assignment will test your skills and knowledge. You have to get a score of 60% to pass the test and get your certificate.
Certificate of Achievement
After completing the SEO - Search Engine Optimisation course, you will receive your CPD-accredited Digital/PDF Certificate for £5.99. To get the hardcopy certificate for £12.99, you must also pay the shipping charge of just £3.99 (UK) and £10.99 (International).
Who Is This Course for?
This SEO - Search Engine Optimisation is suitable for anyone aspiring to start a career in relevant field; even if you are new to this and have no prior knowledge, this course is going to be very easy for you to understand. 
On the other hand, if you are already working in this sector, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. 
This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education.
Requirements
There is no prerequisite to enrol in this course. You don't need any educational qualification or experience to enrol in the SEO - Search Engine Optimisation course.
Do note: you must be at least 16 years old to enrol.
Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course.
Career Path
The certification and skills you get from this SEO - Search Engine Optimisation Course can help you advance your career and gain expertise in several fields, allowing you to apply for high-paying jobs in related sectors.
 Course Curriculum

Section-1: Introduction to SEO			
	What You Will Learn in This Course		00:02:00
	What Is SEO		00:05:00
	Why SEO Is Important		00:03:00
	What Are the Top Search Engines		00:07:00
	How The Search Engines Works		00:04:00
	Approved and Non-Approved SEO Practices		00:01:00
Section-2: Creating an SEO Strategy			
	How to Find Keywords with High Search Volume		00:06:00
	How You Create an SEO Strategy		00:05:00
Section-3: On-Page SEO			
	On-Page SEO Your Content Part 1		00:05:00
	On-Page SEO Your Content Part 2		00:04:00
	On-Page SEO Your Content Part 3		00:03:00
	On-Page SEO Your Content Part 4		00:03:00
	On-Page SEO: Using YOAST Plug		00:09:00
Section-4: On-Site SEO			
	On-Site SEO: SEO Boost from Your Other Pages		00:06:00
	On-Site SEO: Create an SEO Friendly Website		00:04:00
Section-5: Off-Site SEO			
	Off-Site SEO: Two Types of Backlinks		00:02:00
	Off-Site SEO: Strategies for Building Backlinks		00:05:00
Section-6: Black Hat SEO			
	Black Hat SEO and What to Avoid		00:06:00
Section-7: Tools for SEO			
	Tools That Will Help You with SEO		00:06:00
Section-8: Search Engine Domination (S.E.D)			
	Search Engine Domination Strategies		00:05:00
Section-9: Article Marketing			
	How to Create a Great Blog		00:06:00
	Outsourcing Your Article Marketing		00:04:00
Section-10: Project			
	Project: Create a Valuable SEO Article		00:02:00

IOMH - Institute of Mental Health

SEO - Search Engine Optimisation

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape, can appear overwhelming and complicated for small business owners, but Let&rsquo;s Do Marketing are here to help. This 2-hour webinar breaks down the basics of SEO, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve!</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">&nbsp;<br fr-original-style="" style="box-sizing: border-box;">What You&#39;ll Learn:</p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Understanding Search Engines:</strong> Gain insights into how search engines work and how they determine the ranking of web pages.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Keyword Research and Optimization</strong>: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">On-Page SEO Techniques:</strong> Explore the critical on-page elements that contribute to a website&#39;s SEO success.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Off-Page SEO Strategies:</strong> Delve into off-page SEO factors, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Technical SEO Essentials</strong>: Uncover the technical aspects of SEO, such as site speed, mobile optimization, and crawlability.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Measuring and Analysing SEO Performance:</strong> Explore key metrics and tools to measure the effectiveness of your SEO efforts.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Let&rsquo;s demystify SEO and empower you to navigate the digital landscape with confidence.</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><span dir="ltr" id="isPasted" fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Event details:</u></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Date: Wednesday 8th January 2024</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Time: 10am &ndash; 12pm</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Location: Online (ZOOM)</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">For: Businesses and residents based in Luton</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><p style="color: windowtext; font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: windowtext;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">The Luton Online: Digital Marketing Launchpad is a project funded by the UK Government through the UK Shared Prosperity Fund.</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">The UK Shared Prosperity Fund is a central pillar of the UK government&#39;s Levelling Up agenda and provides &pound;2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit: <a href="https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus" target="_blank" rel="noopener noreferrer" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus</a></p></span>

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape, can appear overwhelming and complicated for small business owners, but Let’s Do Marketing are here to help. This 2-hour webinar breaks down the basics of SEO, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve!
 
What You'll Learn:
Understanding Search Engines: Gain insights into how search engines work and how they determine the ranking of web pages.
Keyword Research and Optimization: Learn how to strategically incorporate keywords into your content to increase visibility and attract the right audience.
On-Page SEO Techniques: Explore the critical on-page elements that contribute to a website's SEO success.
Off-Page SEO Strategies: Delve into off-page SEO factors, including backlink building and social signals. Understand how to cultivate a strong online presence beyond the confines of your website.
Technical SEO Essentials: Uncover the technical aspects of SEO, such as site speed, mobile optimization, and crawlability.
Measuring and Analysing SEO Performance: Explore key metrics and tools to measure the effectiveness of your SEO efforts.
Let’s demystify SEO and empower you to navigate the digital landscape with confidence.


Event details:
Date: Wednesday 8th January 2024
Time: 10am – 12pm
Location: Online (ZOOM)
For: Businesses and residents based in Luton





The Luton Online: Digital Marketing Launchpad is a project funded by the UK Government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit: https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape, can appear overwhelming and complicated for small business owners, but Let’s Do Marketing are here to help. This 2-hour webinar breaks down the basics of SEO, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve! 

Breaking down the basics of SEO

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Master YouTube with TubeBuddy: A Micro-Workshop</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Unlock your YouTube channel&#39;s full potential with our exclusive micro-workshop on TubeBuddy, the ultimate tool for video creators. Learn how to effectively use TubeBuddy&#39;s powerful features to optimise your content, increase your visibility, and grow your audience.&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">What You&rsquo;ll Learn:</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">SEO &amp; Keywords:</strong> Master the Keyword Explorer and SEO Studio to dominate search results.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Content Optimisation:</strong> Utilise A/B Testing, Thumbnail Analyser, and Click Magnet for maximum engagement.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Efficiency Tools:</strong> Streamline your workflow with Bulk Processing and advanced analytics.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Join us and transform your YouTube strategy with expert insights and practical tips on leveraging TubeBuddy. Don&rsquo;t miss this opportunity to take your channel to the next level!</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">For more information on TubeBuddy&rsquo;s features, visit <a href="https://www.tubebuddy.com/pricing?a=ClockworkEye" target="_blank" rel="noopener noreferrer" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><span style="color: rgb(44, 130, 201); box-sizing: border-box;" fr-original-style="color: rgb(44, 130, 201);">TubeBuddy</span></a><a data-fr-linked="true" href="https://www.tubebuddy.com/" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"></a>.</p>

Clockwork Eye Video Training

Photography & Video

Video

Video Marketing

Video Creation

Mobile Video Production

Film & Video

Video Design

Videography

Video Production

Video Editing

Video & Mobile Marketing

Unlock your YouTube channel's potential with our TubeBuddy micro-workshop. Learn SEO, content optimisation, and efficiency tools to grow your audience and boost engagement.

Master YouTube with TubeBuddy (A Micro-Workshop)

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			<h2>Description</h2>		</div>
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			<p>SEO - Local SEO 2020 course will help you learn all the keys to execute SEO and Local SEO positioning your website in the top ranks of search engines. This course will guide you to develop good practices in development to achieve a natural positioning of the portals.
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				<h2>Learning outcome</h2>
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										<span>Vivid idea of SEO and Local SEO and how to build a strong presence in search.</span>
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										<span>Guidance to the development of good practices to achieve a natural positioning of websites.</span>
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										<span>A better understanding of citations, reviews, backlinks, and using them to build a strong presence in search.</span>
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										<span>Learn how to position sites for geolocated searches.</span>
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										<span>A more in-depth take on how SEO affects search.</span>
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										<span>Learners will need regular access to a computer with an internet connection.</span>
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										<span>High speed broadband access (LAN, Cable or DSL) is highly recommended for the optimal learning experience.</span>
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										<span>This course is available to all learners, of all academic backgrounds.</span>
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										<span>To apprehend how Ranking Factors of Local SEO and SEO are applied and implement them on your website.</span>
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										<span>To create and manage a Google My Business listing.</span>
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										<span>To utilise Google successfully and ensure successful traffic of your online business portal.</span>
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                                <h2>Course Curriculum</h2>
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<table width="100%">				<tbody><tr>
					<td colspan="4"><strong> Introduction To The Course</strong></td>
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					<td>▶</td>
					<td>Introduction To The Course</td><td><span>🕐 00:01:00</span></td>
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					<td colspan="4"><strong>Google Search And Your Position In Local Search</strong></td>
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					<td>▶</td>
					<td>Google Search - Understanding How Google Search Works</td><td><span>🕐 00:03:00</span></td>
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					<td>▶</td>
					<td>Local SEO Ranking Factors</td><td><span>🕐 00:06:00</span></td>
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					<td>Your Local Ranking Factors - How They Impact Your SEO</td><td><span>🕐 00:02:00</span></td>
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								<tr>
					<td>▶</td>
					<td>Your Analytics Spreadsheet</td><td><span>🕐 00:02:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Domain Authority And Page Authority</td><td><span>🕐 00:03:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Trust Flow</td><td><span>🕐 00:03:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Check Your Local SEO Ranking Score</td><td><span>🕐 00:03:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Google Search - A Deeper Exploration Of How SEO Affects Search</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Google Local Search</td><td><span>🕐 00:13:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Google My Business - A Strong Local SEO Factor</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Google My Business</td><td><span>🕐 00:11:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Cleaning Up Old Google Local Listings</td><td><span>🕐 00:05:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Building Up Reviews - Including Google Review</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Creating A Google Review Strategy</td><td><span>🕐 00:08:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Citations - Quality Citations Dramatically Improve Your SEO Ranking</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Citations - Setting Up Your NAP Page</td><td><span>🕐 00:04:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Managing Your Citations</td><td><span>🕐 00:13:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Backlinks - Understand How They Improve Your SEO</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Back Linking - An Introduction</td><td><span>🕐 00:03:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Checking The Quality Of Your Back Links</td><td><span>🕐 00:04:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Building Back Links</td><td><span>🕐 00:07:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Social Media Business Pages As Back Links</td><td><span>🕐 00:02:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Onsite SEO - Improving Your Sites SEO</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Content Marketing As Part Of Your Local SEO</td><td><span>🕐 00:03:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Creating Your Content</td><td><span>🕐 00:11:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Keyword Optimization For Powerful SEO</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Understanding Keywords</td><td><span>🕐 00:04:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Keyword Strategies - How To Use Keywords Effectively</td><td><span>🕐 00:07:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Inserting Your Keywords On Your Website</td><td><span>🕐 00:09:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Local Business Online Marketing</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Marketing A Local Business</td><td><span>🕐 00:02:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>AIDA Marketing - An Overview</td><td><span>🕐 00:05:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Adwords - An Introduction</td><td><span>🕐 00:04:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Google Profiles For Google Personal Accounts</td><td><span>🕐 00:03:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Setting Up A Local Marketing Consultancy</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Setting Up A Local SEO Marketing Consultancy</td><td><span>🕐 00:11:00</span></td>
				</tr>
				</tbody></table></div>

			</div>
		                        </div>

Description SEO - Local SEO 2020 course will help you learn all the keys to execute SEO and Local SEO

SEO - Local SEO 2020

<p>The SEO &amp; PPC Masterclass Workshop is for business owners and marketing managers who want to improve their search engine rankings, increase traffic and drive long term growth in sales.</p>
<p>On this 2-day course, you'll learn a step-by-step process to becoming the most effective in optimising your digital marketing activity towards achieving those all-important top search engine rankings and increasing traffic to your website.</p>
<p><strong>Topics covered:</strong></p>
<ul>
<li>Develop an integrated search marketing plan that maximises your SEO and PPC efforts</li>
<li>Create landing pages that will boost conversion rates for both SEO and PPC</li>
<li>Apply keyword analysis to optimise your site for SEO and make your PPC activity more effective</li>
<li>Ensure that growth is sustained in your targeted traffic</li>
<li>Identify, measure and act upon the KPIs that will help you boost your performance in search</li>
</ul>
<p><strong>Day 1: SEO</strong></p>
<p><strong>An introduction to SEO</strong></p>
<ul>
<li>Introduction to search marketing (basics)</li>
<li>How it works: Search Engine Optimisation</li>
<li>The evolving search engine landscape</li>
</ul>
<p><strong>Keyword research</strong></p>
<ul>
<li>Keyphrase analysis: its role in SEO</li>
<li>Keyphrase development: first steps</li>
<li>Keyphrase development: adding sophistication</li>
</ul>
<p><strong>Structural optimisation for SEO and its impact on web design</strong></p>
<ul>
<li>What search engines are doing: reprise</li>
<li>Site visibility</li>
<li>Reputation and redirection</li>
<li>HTML tags with impact on SEO</li>
</ul>
<p><strong>Content strategy and link building</strong></p>
<ul>
<li>The importance of links</li>
<li>Competitor informed link building</li>
<li>Link building through content</li>
<li>Link building through social networking</li>
</ul>
<p><strong>Setting objectives: selecting metrics</strong></p>
<ul>
<li>Setting search marketing objectives</li>
<li>Creating meaningful reports</li>
</ul>
<p><strong>Day 2: PPC</strong></p>
<p><strong>An introduction to PPC</strong></p>
<ul>
<li>Introduction to Pay Per Click Advertising</li>
<li>How it works</li>
</ul>
<p><strong>Keyword research</strong></p>
<ul>
<li>Keyphrase analysis: its role in PPC</li>
<li>Keyphrase development: first steps</li>
<li>Keyphrase development: adding sophistication</li>
</ul>
<p><strong>Adwords</strong></p>
<ul>
<li>Paid search</li>
<li>Leveraging relevance</li>
<li>Account structure</li>
<li>Basic campaign targeting</li>
</ul>
<p><strong>Advanced PPC marketing</strong></p>
<ul>
<li>Enhanced campaign techniques</li>
<li>Keywords and ads</li>
<li>Best practices: ads</li>
<li>Paid Search: bidding and budgeting</li>
</ul>
<p><strong>Retargeting</strong></p>
<ul>
<li>Search retargeting basics</li>
<li>The seven types of effective retargeting</li>
</ul>
<p><strong>Setting objectives: selecting metrics</strong></p>
<ul>
<li>Setting search marketing objectives</li>
<li>Creating meaningful reports</li>
</ul>

Own Your Success

The SEO & PPC Masterclass Workshop is for business owners and marketing managers who want to improve their search engine rankings, increase traffic and drive long term growth in sales.

The SEO & PPC Masterclass Workshop

<h4>Overview</h4>
						<hr />
						<div></div>
							<p>
							</p><p>SEO help you define your most profitable focused audience and develop a bridge of communication that reach them directly, thereby positioning your product in the right and most efficient way.  Using SEO skills targets increasing the number of visitors to a website and ensuring that the site appears high in ranking on the list of top page results returned by a search engine. SEO has become an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reach the customer nationally or internationally, SEO is the only way where we can reach a global market. It is very important to understand the techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world. </p>

<p>This Specialized course will highlight the skills required to optimize website content for top SE Ranking. Through this course, you will learn the algorithms many search engines follow including Google Search. Specially designed with a lot of practical and live examples of advanced SEO techniques used by professionals you will gain a real-world skill to enhance your knowledge in Content Marketing, On-Off Page Optimization, followed by aligning SEO with overall business strategies. </p>
<p>
							
							</p><div>
						
					</div>

GBA Corporate

Advance Skills in SEO

Online

On Site

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">In this Search Engine Optimisation (SEO) Training course, explore what SEO is, how SEO works, and how it develops the web site&rsquo;s trust. In addition to that, you will learn to improve SEO strategies for your business and attract consumer traffic to your website and drive your sales and generate revenue.</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">This extensive course highlights relevant knowledge and training in SEO covering all aspects of making your business or organisation successful in the long run.</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 18px; box-sizing: border-box;" fr-original-style="font-size: 18px;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Why choose this course</strong></span></p><ul fr-original-style="" style="box-sizing: border-box;"><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Earn an e-certificate upon successful completion.</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Accessible, informative modules taught by expert instructors</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Study in your own time, at your own pace, through your computer tablet or mobile device</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Benefit from instant feedback through mock exams and multiple-choice assessments</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Get 24/7 help or advice from our email and live chat teams</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Full Tutor Support on Weekdays</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 18px; box-sizing: border-box;" fr-original-style="font-size: 18px;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Design</strong></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">You are taught through a combination of</span></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Video lessons</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Online study materials</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Mock exams</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Multiple-choice assessment</span></li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 18px; box-sizing: border-box;" fr-original-style="font-size: 18px;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Certification</strong></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for &pound;9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for &pound;15.99, which will reach your doorsteps by post.</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 18px; box-sizing: border-box;" fr-original-style="font-size: 18px;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Contents</strong></span></p><ul fr-original-style="" style="box-sizing: border-box;"><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Introduction To The Course</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Google Search And Your Position In Local Search</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Google Search - A Deeper Exploration Of How SEO Affects Search</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Google My Business - A Strong Local SEO Factor</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Building Up Reviews - Including Google Review</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Citations - Quality Citations Dramatically Improve Your SEO Ranking</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Backlinks - Understand How They Improve Your SEO</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Onsite SEO - Improving Your Sites SEO</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Keyword Optimization For Powerful SEO</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Local Business Online Marketing</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Setting Up A Local Marketing Consultancy</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Search Engine Optimisation (SEO) Training - Old Version</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">SEO for Business Expansion</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">SEO Techniques</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Digital Marketing for your Business</li><li style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Keyword Analysis Techniques</li></ul>

Janets

Master the art of Search Engine Optimization (SEO) with our comprehensive training program. Unlock the secrets to enhance your website's visibility, improve rankings, and drive organic traffic. Gain practical insights, hands-on techniques, and stay ahead in the dynamic world of digital marketing. Elevate your SEO skills and propel your online presence to new heights. Enroll now for expert-led SEO training and optimize your success in the digital landscape.

Search Engine Optimisation (SEO) Training

<section>
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				</div>
				<div>
				<div>
					<div><p>Embark on a transformative journey to become an SEO expert with our comprehensive online course, SEO Masterclass. This course is thoughtfully designed to cater to all levels, ensuring a deep comprehension of search engine optimization techniques and strategies.</p><p>We kick off with an insightful introduction to SEO and its core concepts, providing a solid foundation for your learning. Delve into on-page optimization and master the art of keyword research and optimization, essential skills for enhancing website visibility and ranking. Learn the art of SEO content writing, creating engaging articles that appeal to both users and search engines.</p><p>Explore the world of off-page SEO, where you'll discover tactics to build strong backlinks and improve domain authority. By the end of this SEO Masterclass course, you'll have honed your expertise in SEO, ready to develop effective marketing strategies that drive organic traffic and boost businesses' online presence.</p><p>In addition to technical SEO skills, we focus on the significance of storytelling with data. This essential skill enables you to present your findings in a compelling and easily understandable manner, aiding decision-making processes.</p><p>Our module covers database concepts, rounding out your understanding of data management. Armed with this comprehensive knowledge and proficiency in SEO, you'll be equipped to excel in the dynamic field of digital marketing. Upon successful completion, you'll receive a valuable certificate, showcasing your prowess in SEO and opening doors to exciting career opportunities.</p></div>
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			<h2><b> Learning outcome</b></h2>		</div>
				</div>
				<div>
				<div>
					<ul>
							<li>
											<span>
													</span>
										<span>Gain an in-depth understanding of SEO and its components.</span>
									</li>
								<li>
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													</span>
										<span>Master the skills of on-page and off-page SEO.</span>
									</li>
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											<span>
													</span>
										<span>Learn how to perform effective keyword research and optimization.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Understand how to write SEO-friendly content.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Receive a certificate attesting to your SEO skills.</span>
									</li>
						</ul>
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			<h2> <b>Why should I take this course?</b></h2>		</div>
				</div>
				<div>
				<div>
					<ul>
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											<span>
													</span>
										<span>Acquire crucial skills to increase your website's visibility.</span>
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										<span>Improve career prospects in the rapidly growing digital marketing field.</span>
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										<span>Understand how to effectively increase organic traffic to your website.</span>
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										<span>Receive a certificate to validate your learning.</span>
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										<span>Access a curriculum that balances theory with practical application.</span>
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			<h2> <b>Career Path</b></h2>		</div>
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					<ul>
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											<span>
													</span>
										<span>SEO Specialist</span>
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													</span>
										<span>Digital Marketing Strategist</span>
									</li>
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													</span>
										<span>Content Marketer</span>
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										<span>SEO Consultant</span>
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										<span>Digital Marketing Manager</span>
									</li>
						</ul>
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			<h2> <b>Requirements</b></h2>		</div>
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					<ul>
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										<span>Basic knowledge of how the internet and websites work.</span>
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										<span>Willingness to learn and implement SEO techniques.</span>
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										<span>Stable internet connection for online learning.</span>
									</li>
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		</section><div>
                            <div>
                                <h2>Course Curriculum</h2>
                            </div>
                            			<div>
				

<div>
<table width="100%">				<tbody><tr>
					<td colspan="4"><strong>Section 1: Introduction</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 1: Introduction</td><td><span>🕐 00:04:00</span></td>
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					<td>▶</td>
					<td>Unit 2: Course Overview</td><td><span>🕐 00:04:00</span></td>
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								<tr>
					<td colspan="4"><strong>Section 2: SEO: Core Concepts</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 1: What is SEO (Search Engine Optimisation)</td><td><span>🕐 00:04:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 2: Types of SEO: Black Hat, Grey Hat &amp; White Hat SEO</td><td><span>🕐 00:05:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 3: How Search Engines Give Ranks: Crawling, Indexing &amp; Ranking</td><td><span>🕐 00:06:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 4: 2 Ways to Get Ranked on Search Engines</td><td><span>🕐 00:03:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Section 3: On - Page Optimisation</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 1: On Page SEO Explained</td><td><span>🕐 00:01:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 2: On Page SEO Activities</td><td><span>🕐 00:04:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 3: 4 Key Ranking Factors of On Page SEO</td><td><span>🕐 00:04:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 4: Tools &amp; Tips for Increasing Site Speed</td><td><span>🕐 00:13:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 5: Using SEO Friendly Themes</td><td><span>🕐 00:06:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 6: Increasing the Dwell Time &amp; Decreasing Bounce Rate</td><td><span>🕐 00:05:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 7: How to Make the URL SEO Friendly</td><td><span>🕐 00:03:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 8: Long Form SEO Optimised Content</td><td><span>🕐 00:03:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 9: Internal Linking</td><td><span>🕐 00:05:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 10: Meta Title &amp; Meta Description</td><td><span>🕐 00:03:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 11: Optimising Images for SEO</td><td><span>🕐 00:04:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 12: Outbound Links</td><td><span>🕐 00:04:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Section 4: Keyword Research &amp; Optimisation</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 1: What Are Keywords &amp; Why They Are Important</td><td><span>🕐 00:06:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 2: Types of Keywords</td><td><span>🕐 00:08:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 3: Which Type of Keywords You Should Choose</td><td><span>🕐 00:01:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 4: Free Tools for Keyword Research &amp; SEO</td><td><span>🕐 00:06:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 5: Paid Tools for Keyword Research &amp; SEO</td><td><span>🕐 00:03:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 6: 2 Metrics to Check Before Choosing Content</td><td><span>🕐 00:05:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 7: Steps for Keyword Research</td><td><span>🕐 00:11:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 8: What is Keyword Stuffing?</td><td><span>🕐 00:05:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Section 5: SEO Content Writing</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 1: Write SEO Optimised Title</td><td><span>🕐 00:04:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 2: 6 Hacks to Write Attractive Headlines</td><td><span>🕐 00:17:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 3: Keyword Placement For SEO</td><td><span>🕐 00:06:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 4: Steps to Write Content &amp; Optimise It for Search Engines</td><td><span>🕐 00:09:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Section 6: Off Page SEO</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 1: What Is Off Page Optimisation</td><td><span>🕐 00:01:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 2: Link Building - 1st Factor of Off Page SEO</td><td><span>🕐 00:07:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 3: 3 Methods to Get Backlinks</td><td><span>🕐 00:02:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 4: Method 1: Guest Posting for Link Building</td><td><span>🕐 00:07:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 5: Method 2: Building Relations with Experts</td><td><span>🕐 00:04:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 6: Method 3: Getting Backlinks from Round Up Post</td><td><span>🕐 00:04:00</span></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 7: Social Media Marketing - 2nd Factor of Off Page SEO</td><td><span>🕐 00:05:00</span></td>
				</tr>
								<tr>
					<td colspan="4"><strong>Section 7: Conclusion</strong></td>
				</tr>
								<tr>
					<td>▶</td>
					<td>Unit 1: Conclusion</td><td><span>🕐 00:01:00</span></td>
				</tr>
				</tbody></table></div>

			</div>
		                        </div>

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