Name: Retail: Supply Chain Management, Branding, Communication Course
Price: 12 GBP
Availability: InStock

<p>Get ready to explore the wonders of marketing communications and how you will hold the power of persuasion! From the foundations of Marketing Communication to delving into consumer psychology, this course will equip you with the essential knowledge and skills to excel in this exciting field.</p><p>In this course you will unravel the secrets behind effective communication and ethical practices. Discover the art and science of compelling messaging, and learn how to influence consumer decisions ethically. Empower your craft for persuasive marketing strategies that resonate with your audience. Join us on a journey where creativity meets strategy, and success awaits!</p><p><strong>Key Features</strong></p><ul><li>CPD Accredited</li><li>FREE PDF + Hardcopy certificate</li><li>Fully online, interactive course</li><li>Self-paced learning and laptop, tablet and smartphone-friendly</li><li>24/7 Learning Assistance</li><li>Discounts on bulk purchases</li></ul><p><strong>Course Curriculum of Marketing Communications Course</strong></p><ul><li>Lesson 01 :Introduction to Marketing Communication</li><li>Lesson 02 :Communication Theory (Murf Version)</li><li>Lesson 03 :Ethics in Marketing Communications</li><li>Lesson 04 :Understanding Consumer Mindset (Customer Decision-Making Process)</li><li>Lesson 05 :The Marketing Communication Mix</li></ul><p><strong>Learning Outcomes:</strong></p><ul><li>Grasp Marketing Communication basics for a strong foundation.</li><li>Navigate ethical challenges in Marketing Communications.</li><li>Analyse consumer mindset for effective decision-making.</li><li>Master the art of crafting the Marketing Communication Mix.</li><li>Develop persuasive skills to engage and influence target audiences.</li></ul><p><strong>Accreditation</strong></p><p>This course is <strong>CPD Quality Standards</strong> (<strong>CPD QS)</strong> accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.</p><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        10 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <ul><li>Business professionals seeking marketing insights.</li><li>Individuals interested in understanding consumer behaviour.</li><li>Students eager to expand their marketing knowledge.</li><li>Entrepreneurs looking to boost their marketing efforts.</li><li>Anyone eager to explore the exciting realm and power of marketing communications.</li></ul>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <ul><li>Public Relations Specialist</li><li>Advertising Copywriter</li><li>Marketing Communications Specialist</li><li>Market Research Analyst</li><li>Content Marketing Manager</li><li>Brand Manager</li></ul>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Digital certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>
            <div><p>Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.</p></div>
        <h4>Hard copy certificate</h4>
        <p>
            Hard copy certificate -
            Included
        </p>
            <div><p>Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).<br />For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only <strong>£10</strong>.<br />Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.</p></div>

                        </div>

Training Express

Marketing Communications Course

General Admission

<p><strong>Retail Sales Merchandiser course teaches you everything on the topic thoroughly from scratch so you can claim a certificate of achievement for free to showcase your achievement in professional life. This Retail Sales Merchandiser course is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.</strong></p> <p>To become successful in your profession, you must have a specific set of skills to succeed in today's competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge &amp; skills.</p> <p>The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.</p> <p><strong>Key Features of the Retail Sales Merchandiser Course :</strong></p> <ul> <li>Instant e-certificate and hard copy dispatch by next working day</li><li>Fully online, interactive course with audio voiceover</li><li>Developed by qualified professionals in the field</li><li>Self-paced learning and laptop, tablet, smartphone-friendly</li><li>24/7 Learning Assistance</li><li>Discounts on bulk purchases</li></ul> <p><strong>*** Additional Gifts ***</strong></p> <ul> <li><strong>Free Life coaching Course</strong></li></ul> <p><strong>*** (Offer Ends Soon) ***</strong></p><p><strong>Course Curriculum</strong></p> <p>The detailed curriculum outline of our Retail Sales Merchandiser course is as follows:</p> <p><strong>***</strong><strong>Retail Sales Merchandiser</strong><strong>***</strong></p> <ul> <li>Module 01: Merchandising Theory</li><li>Module 02: Product Management</li><li>Module 03: Merchandise Management</li><li>Module 04: Inventory Management and Analysis</li><li>Module 05: Merchandising Strategy</li><li>Module 06: Visual Merchandising</li><li>Module 07: Merchandise Pricing</li><li>Module 08: Importance of Consumer Behaviour</li><li>Module 09: Consumer Rights Act</li><li>Module 10: The Importance of Communicating with Customers</li></ul> <p><strong>Accreditation</strong></p> <p>All of our courses, including this Retail Sales Merchandiser course<strong>, </strong> are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.</p> <p><strong>Certification</strong></p> <p>Once you've successfully completed your Retail Sales Merchandiser course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.</p> <p><strong>Assessment</strong></p> <p>At the end of the course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.</p><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                             <p>Anyone with a knack for learning new skills can take this Retail Sales Merchandiser course. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.</p> 
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Certificate of completion</h4>
        <p>
            Digital certificate -
            Included
        </p>
        <h4>Certificate of completion</h4>
        <p>
            Hard copy certificate -
            Included
        </p>
            <div> <p>You will get the hard copy certificates for Free! The delivery charge of the hard copy certificate inside the UK is £3.99 each.</p> </div>

                        </div>

Retail Sales Merchandiser Course

<p>Are you looking to enhance your Retail Administrator skills? If yes, then you have come to the right place. Our comprehensive course on Retail Administrator will assist you in producing the best possible outcome by mastering the Retail Administrator skills.</p><p>The Retail Administrator course is for those who want to be successful. In the Retail Administrator course, you will learn the essential knowledge needed to become well versed in Retail Administrator.</p><p>Our course starts with the basics of and gradually progresses towards advanced topics. Therefore, each lesson of this Retail Administrator course is intuitive and easy to understand.</p><p><strong>Why would you choose the Retail Administrator course:</strong></p><ul><li>Lifetime access to Retail Administrator course materials</li><li>Full tutor support is available from Monday to Friday with the Retail Administrator course</li><li>Learn Retail Administrator skills at your own pace from the comfort of your home</li><li>Gain a complete understanding of Retail Administrator course</li><li>Accessible, informative Retail Administrator learning modules designed by experts</li><li>Get 24/7 help or advice from our email and live chat teams with the Retail Administrator</li><li>Study Retail Administrator in your own time through your computer, tablet or mobile device.</li><li>A 100% learning satisfaction guarantee with your Retail Administrator Course</li></ul><p><strong>Curriculum Breakdown of the Course</strong></p><p><strong>Course Outline:</strong></p><ul><li>Module 01: Introduction to Retail Management</li><li>Module 02: Strategy</li><li>Module 03: Buying and Merchandising</li><li>Module 04: Pricing</li><li>Module 05: Supply Chain Management in Retailing</li><li>Module 06: The Sales Process and Dealing with Customers at the Checkout</li><li>Module 07: Importance of Consumer Behaviour</li><li>Module 08: Taking Trends and Targeting Customers Effectively</li><li>Module 09: The Importance of Communicating with Customers</li><li>Module 10: Choosing a Retail Location</li><li>Module 11: Retail Psychology</li><li>Module 12: Negotiate the Right Deal with Suppliers</li><li>Module 13: Develop Store Security Procedures</li><li>Module 14: Management Skills for Leading Your Team</li><li>Module 15: Selling in Multiple Channels</li><li>Module 16: Retail Brand Management</li><li>Module 17: Health &amp; Safety for Retail Stores</li><li>Module 18: Consumer Rights Act</li></ul><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        10 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <p>The Retail Administrator course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career.</p>
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                            <p>To enrol in this Retail Administrator course, all you need is a basic understanding of the English Language and an internet connection.</p>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <ul><li>Retail Store Manager: £25,000 to £50,000 per year</li><li>Retail Operations Manager: £30,000 to £60,000 per year</li><li>Retail Buyer: £25,000 to £45,000 per year</li><li>Visual Merchandiser: £20,000 to £35,000 per year</li><li>Retail Sales Manager: £25,000 to £45,000 per year</li><li>E-commerce Manager: £30,000 to £60,000 per year</li></ul>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>CPD Accredited PDF Certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>
            <div><p><strong>CPD Accredited PDF Certificate</strong></p></div>
        <h4>CPD Accredited Hard Copy Certificate</h4>
        <p>
            Hard copy certificate -
            £10.79
        </p>
            <div><p><strong>CPD Accredited Hard Copy Certificate</strong></p><p><strong>Delivery Charge:</strong></p><p>Inside the UK: Free</p><p>Outside of the UK: £9.99 each</p></div>

                        </div>

Compliance Central

Retail Administrator Training

<p>Do you want to learn how to create strategic plans and conduct marketing analyses for your enterprise? If the answer is yes, you have come to the right place.</p> <p>The Marketing Strategic Planning and Analysis course will give you an overview of strategic planning for marketing. You will discover different approaches to strategic marketing analysis, including internal and external analysis. You will learn to use market segmentation as well as targeting and positioning. Through this course, you will achieve great expertise in different approaches to customer and competitor analysis.</p> <p>So, enrol now and assist your enterprise in determining its future vision, goals and objectives.</p> <p><strong>Learning Outcomes:</strong></p> <ul> <li>Learn about strategic planning, its significance, its method, and the function of marketing.</li><li>Possess the ability to create a strategic plan, and establish goals and objectives.</li><li>Discover the common obstacles that may arise and how to properly plan for marketing.</li><li>Learn how to do consumer, competitive, and strategic analyses.</li><li>Explore the distinction between internal and external analysis.</li><li>Determine the principles behind market segmentation, market targeting, and product positioning.</li><li>Understand the elements that affect consumer behaviour and how to do a customer analysis.</li><li>Learn how to create strategies by doing a competitive analysis.</li></ul> <p><strong>What will Make You Stand Out?</strong></p> <p>On completion of this Marketing Strategic Planning and Analysis online course, you will gain:</p> <ul> <li>CPD QS Accredited course</li><li>After successfully completing the Course, you will receive a <strong>FREE PDF Certificate </strong>as evidence of your newly acquired abilities.</li><li>Lifetime access to the whole collection of learning materials.</li><li>Enroling in the Course has no additional cost.</li><li>24x7 Tutor Support</li><li>You can study and complete the course at your own pace.</li></ul><p><strong>Course Curriculum</strong></p> <p><strong>Marketing Strategic Planning and Analysis</strong></p> <ul> <li>Module 1: An Introduction to Strategic Planning</li><li>Module 2: Development of a Strategic Plan</li><li>Module 3: Strategic Planning for Marketing</li><li>Module 4: Strategic and Marketing Analysis</li><li>Module 5: Internal Analysis</li><li>Module 6: External Analysis</li><li>Module 7: Market Segmentation, Targeting and Positioning</li><li>Module 8: Approaches to Customer Analysis</li><li>Module 9: Approaches to Competitor Analysis</li></ul> <p><strong>Show off your new skills with a certificate of completion.</strong></p> <p>After successfully completing the course, you can order your CPD Accredited Certificates as proof of your achievement absolutely free.</p> <p><strong>Please Note: </strong>The delivery charge inside the U.K. is £4.99, and international students have to pay £8.99.</p><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        10 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                             <p><strong>Is This Course the Right Option for You?</strong></p> <p>This Marketing Strategic Planning and Analysis course is open to everybody. You can access the course materials from any location in the world and there are no requirements for enrolment.</p> 
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                             <p>Without any formal requirements, you can delightfully enrol in this Marketing Strategic Planning and Analysis course. Just get a device with internet connectivity and you are ready to start your learning journey. Thus, complete this course at your own pace.</p> 
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                             <p>The aim of this exclusive Marketing Strategic Planning and Analysis course is to help you toward your dream career. So, complete this course and enhance your skills to explore opportunities in relevant areas.</p> 
                        </div>

NextGen Learning

Online Course Marketing

Marketing Strategy

Strategic Planning

Marketing Management

Marketing Analytics

Business & Marketing

Marketing Strategic Planning and Analysis

<p><strong>Merchandising Manager course teaches you everything on the topic thoroughly from scratch so you can claim a certificate of achievement for free to showcase your achievement in professional life. This Merchandising Manager course is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.</strong></p> <p>To become successful in your profession, you must have a specific set of skills to succeed in today's competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge &amp; skills.</p> <p>The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.</p> <p><strong>Key Features of the Merchandising Manager Course :</strong></p> <ul> <li>Instant e-certificate</li><li>Fully online, interactive course with audio voiceover</li><li>Developed by qualified professionals in the field</li><li>Self-paced learning and laptop, tablet, smartphone-friendly</li><li>24/7 Learning Assistance</li><li>Discounts on bulk purchases</li></ul> <p><strong>*** Additional Gifts ***</strong></p> <ul> <li><strong>Free Life Coaching Course</strong></li></ul> <p>*** (Offer Ends Soon) ***</p><p><strong>Course Curriculum</strong></p> <p>The detailed curriculum outline of our Merchandising Manager course is as follows:</p> <p><strong>***</strong><strong>Merchandising Manager</strong><strong>***</strong></p> <ul> <li>Module 01: Merchandising Theory</li><li>Module 02: Product Management</li><li>Module 03: Merchandise Management</li><li>Module 04: Inventory Management and Analysis</li><li>Module 05: Merchandising Strategy</li><li>Module 06: Visual Merchandising</li><li>Module 07: Merchandise Pricing</li><li>Module 08: Basics of Marketing</li><li>Module 09: The Marketing Process</li><li>Module 10: Strategic Marketing</li><li>Module 11: Importance of Consumer Behaviour</li><li>Module 12: Consumer Rights Act</li><li>Module 13: The Importance of Communicating with Customers</li></ul> <p><strong>Accreditation</strong></p> <p>All of our courses, including this Merchandising Manager course<strong>, </strong> are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.</p> <p><strong>Certification</strong></p> <p>Once you've successfully completed your Merchandising Manager course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.</p> <p><strong>Assessment</strong></p> <p>At the end of the course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.</p><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                             <p>Anyone with a knack for learning new skills can take this Merchandising Manager course. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.</p> 
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Certificate of completion</h4>
        <p>
            Digital certificate -
            Included
        </p>
        <h4>Certificate of completion</h4>
        <p>
            Hard copy certificate -
            Included
        </p>
            <div> <p>You will get the hard copy certificates for Free! The delivery charge of the hard copy certificate inside the UK is £3.99 each.</p> </div>

                        </div>

Merchandising Manager Course

<p>Store Manager course teaches you everything on the topic thoroughly from scratch so you can achieve a certificate for free to showcase your achievement in professional life.</p> <p>This Store Manager course is a comprehensive course designed to provide a detailed understanding of the nature of the related sector and your key roles within it.</p> <p>The training materials of this Store Manager course are available online for you to learn at your own pace and fast-track your career with ease.</p> <p><strong>Key Features </strong></p> <ul> <li>Accredited by CPD</li><li>Instant e-certificate</li><li>Fully online, interactive Store Manager course with audio voiceover</li><li>Self-paced learning and laptop, tablet, smartphone-friendly</li><li>24/7 Learning Assistance</li><li>Discounts on bulk purchases</li></ul> <p><strong>Free Gifts</strong></p> <ul> <li>Life Coaching Course</li></ul> <p><strong>Enrol now in this </strong>Store Manager<strong> course to excel! </strong> </p><p>To become successful in your profession, you must have a specific set of skills to succeed in today's competitive world. In this in-depth Store Manager training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge &amp; skills.</p> <p>The curriculum of the Store Manager course has been designed by experts with years of experience behind them which is extremely dynamic and well-paced to help you understand the subject matter with ease.</p> <p><strong>Course Curriculum</strong></p> <ul> <li>Module 01: Introduction to Retail Management</li><li>Module 02: Retail Strategy</li><li>Module 03: Retail Buying and Merchandising</li><li>Module 04: Retail Pricing</li><li>Module 05: Supply Chain Management in Retailing</li><li>Module 06: The Sales Process and Dealing with Customers at the Checkout</li><li>Module 07: Importance of Consumer Behaviour</li><li>Module 08: Taking Trends and Targeting Customers Effectively</li><li>Module 09: The Importance of Communicating with Customers</li><li>Module 10: Choosing a Retail Location</li><li>Module 11: Retail Psychology</li><li>Module 12: Negotiate the Right Deal with Suppliers</li><li>Module 13: Develop Store Security Procedures</li><li>Module 14: Management Skills for Leading Your Team</li><li>Module 15: Selling in Multiple Channels</li><li>Module 16: Retail Brand Management</li><li>Module 17: Health &amp; Safety for Retail Stores</li><li>Module 18: Consumer Rights Act</li></ul> <p><strong>Accreditation</strong></p> <p>All of our courses are fully accredited, including this Store Manager course, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.</p> <p><strong>Certification</strong></p> <p>Once you've successfully completed your Store Manager course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99).</p><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        10 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                             <p>This course is ideal for all employees or anyone who genuinely wishes to learn more about Store Manager basics.</p> 
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                             <p>No prior degree or experience is required to enrol in this course.</p> 
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Certificate of completion</h4>
        <p>
            Hard copy certificate -
            Included
        </p>
            <div> <p>You will get the hard copy certificates for Free! The delivery charge of the hard copy certificate inside the UK is £3.99 each.</p> </div>

                        </div>

Store Manager Training Course

<p>Retail Assistant Skills course teaches you everything on the topic thoroughly from scratch so you can achieve a certificate for free to showcase your achievement in professional life.</p><p>This Retail Assistant Skills course is a comprehensive course designed to provide a detailed understanding of the nature of the related sector and your key roles within it.</p><p>The training materials of this Retail Assistant Skills course are available online for you to learn at your own pace and fast-track your career with ease.</p><p><strong>Key Features </strong></p><ul><li>Accredited by CPD</li><li>Instant e-certificate</li><li>Fully online, interactive Retail Assistant Skills course with audio voiceover</li><li>Self-paced learning and laptop, tablet, smartphone-friendly</li><li>24/7 Learning Assistance</li><li>Discounts on bulk purchases</li></ul><p><strong>Free Gifts</strong></p><ul><li>Life Coaching Course</li></ul><p><strong>Enrol now in this </strong><strong>Retail Assistant Skills</strong><strong> course to excel! </strong></p><p>To become successful in your profession, you must have a specific set of skills to succeed in today's competitive world. In this in-depth Retail Assistant Skills training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge &amp; skills.</p><p>The curriculum of the Retail Assistant Skills course has been designed by experts with years of experience behind them which is extremely dynamic and well-paced to help you understand the subject matter with ease.</p><p><strong>Curriculum</strong></p><ul><li>Module 01: Introduction to Retail Management</li><li>Module 02: Retail Strategy</li><li>Module 03: Retail Buying and Merchandising</li><li>Module 04: Retail Pricing</li><li>Module 05: Supply Chain Management in Retailing</li><li>Module 06: The Sales Process and Dealing with Customers at the Checkout</li><li>Module 07:Importance of Consumer Behaviour</li><li>Module 08: Taking Trends and Targeting Customers Effectively</li><li>Module 09: The Importance of Communicating with Customers</li><li>Module 10: Choosing a Retail Location</li><li>Module 11: Retail Psychology</li><li>Module 12: Negotiate the Right Deal with Suppliers</li><li>Module 13: Develop Store Security Procedures</li><li>Module 14: Management Skills for Leading Your Team</li><li>Module 15: Selling in Multiple Channels</li><li>Module 16: Retail Brand Management</li><li>Module 17: Health &amp; Safety for Retail Stores</li><li>Module 18: Consumer Rights Act</li></ul><p><strong>Accreditation</strong></p><p>All of our courses are fully accredited, including this Retail Assistant Skills course, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.</p><p><strong>Certification</strong></p><p>Once you've successfully completed your Retail Assistant Skills course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99).</p><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        10 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <p>This course is ideal for all employees or anyone who genuinely wishes to learn more about Retail Assistant Skills basics.</p>
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                            <p>No prior degree or experience is required to enrol in this course.</p>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Certificate of completion</h4>
        <p>
            Digital certificate -
            Included
        </p>
        <h4>Certificate of completion</h4>
        <p>
            Hard copy certificate -
            Included
        </p>
            <div> <p>You will get the hard copy certificates for Free! The delivery charge of the hard copy certificate inside the UK is £3.99 each.</p> </div>

                        </div>

Retail Assistant Skills Course

<p><strong>The UK's </strong>retail merchandising landscape is ever-evolving, with merchandisers becoming more crucial than ever. With an average salary ranging from <strong>£25,000 to £50,000</strong> and a rising demand for skilled professionals in the merchandising sector, there's no better time to bolster your merchandising knowledge.</p><p>Dive into our <strong>Merchandising Diploma Training</strong>, tailored meticulously to offer an in-depth understanding of the very backbone of retail - merchandising.</p><p><strong>Key Highlights of the Merchandising course</strong></p><ul><li>Lifetime access to Merchandising course materials</li><li>Full tutor support is available from Monday to Friday with the Merchandising course</li><li>Learn Merchandising skills at your own pace from the comfort of your home</li><li>Gain a complete understanding of Merchandising course</li><li>Accessible, informative Merchandising learning modules designed by experts</li><li>Get 24/7 help or advice from our email and live chat teams with the Merchandising</li><li>Study Merchandising in your own time through your computer, tablet or mobile device</li><li>A 100% learning satisfaction guarantee with your Merchandising course</li></ul><p><strong> Merchandising </strong></p><p><strong>Curriculum Breakdown of the Merchandising Course</strong></p><ul><li><strong>Module 01: </strong>Merchandising Theory<strong><br /></strong></li><li><strong>Module 02: </strong>Product Management<strong><br /></strong></li><li><strong>Module 03: </strong>Merchandise Management <strong><br /></strong></li><li><strong>Module 04: </strong>Inventory Management and Analysis <strong><br /></strong></li><li><strong>Module 05: </strong>Merchandising Strategy <strong><br /></strong></li><li><strong>Module 06: </strong>Visual Merchandising <strong><br /></strong></li><li><strong>Module 07: </strong>Merchandise Pricing <strong><br /></strong></li><li><strong>Module 08: </strong>Importance of Consumer Behaviour <strong><br /></strong></li><li><strong>Module 09: </strong>Consumer Rights Act <strong><br /></strong></li><li><strong>Module 10: </strong>The Importance of Communicating with Customers<strong><br /></strong></li></ul><p><strong>Merchandising Diploma Training Learning Outcomes:</strong></p><ul><li>Understand core merchandising theories and principles.</li><li>Gain insight into effective product and merchandise management.</li><li>Master strategies for inventory analysis and management.</li><li>Delve into the intricacies of merchandising strategy formation.</li><li>Acquire knowledge of visual merchandising techniques.</li><li>Appreciate the impact of the Consumer Rights Act on retail.</li><li>Recognise the significance of customer communication in retail.</li></ul><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        10 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <p>The Merchandising course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Merchandising. It is also great for professionals who are already working in Merchandising and want to get promoted at work.</p>
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                            <p>To enrol in this Merchandising course, all you need is a basic understanding of the English Language and an internet connection.</p>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <p>The Merchandising course will enhance your knowledge and improve your confidence.</p><ul><li>Merchandising Analyst: £25,000 to £40,000 per year</li><li>Retail Merchandiser: £20,000 to £35,000 per year</li><li>E-commerce Merchandiser: £22,000 to £40,000 per year</li><li>Visual Merchandiser: £18,000 to £30,000 per year</li><li>Category Manager: £30,000 to £60,000 per year</li><li>Sales Planner: £25,000 to £45,000 per year</li></ul>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>CPD Accredited PDF Certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>
            <div><p><strong>CPD Accredited PDF Certificate</strong></p></div>
        <h4>CPD Accredited Hard Copy Certificate</h4>
        <p>
            Hard copy certificate -
            £10.79
        </p>
            <div><p><strong>CPD Accredited Hard Copy Certificate</strong></p><p><strong>Delivery Charge:</strong></p><ul><li>Inside the UK: Free</li><li>Outside of the UK: £9.99 each</li></ul></div>

                        </div>

Merchandising Diploma Training

<p>Are you looking to enhance your Retail Management skills? If yes, then you have come to the right place. Our comprehensive course on Retail Management will assist you in producing the best possible outcome by mastering the Retail Management skills.</p><p>The Retail Management course is for those who want to be successful. In this course, you will learn the essential knowledge needed to become well-versed in Retail Management.</p><p>Our course starts with the basics of Retail Management and gradually progresses towards advanced topics. Therefore, each lesson of this Retail Management course is intuitive and easy to understand.</p><p><strong>Why would you choose the Retail Management course from Compliance Central:</strong></p><ul><li>Lifetime access to Retail Management course materials</li><li>Full tutor support is available from Monday to Friday with the Retail Management course</li><li>Learn Retail Management skills at your own pace from the comfort of your home</li><li>Gain a complete understanding of Retail Management course</li><li>Accessible, informative Retail Management learning modules designed by experts</li><li>Get 24/7 help or advice from our email and live chat teams with the Retail Management</li></ul><p><strong>Curriculum Breakdown of the Retail Management Course</strong></p><ul><li><strong>Module 01:</strong> Introduction to Retail Management</li><li><strong>Module 02: </strong>Retail Strategy</li><li><strong>Module 03: </strong>Retail Buying and Merchandising</li><li><strong>Module 04: </strong>Retail Pricing</li><li><strong>Module 05: </strong>Supply Chain Management in Retailing</li><li><strong>Module 06: </strong>The Sales Process and Dealing with Customers at the Checkout</li><li><strong>Module 07: </strong>Importance of Consumer Behaviour</li><li><strong>Module 08: </strong>Taking Trends and Targeting Customers Effectively</li><li><strong>Module 09: </strong>The Importance of Communicating with Customers</li><li><strong>Module 10: </strong>Choosing a Retail Location</li><li><strong>Module 11: </strong>Retail Psychology</li><li><strong>Module 12: </strong>Negotiate the Right Deal with Suppliers</li><li><strong>Module 13: </strong>Develop Store Security Procedures</li><li><strong>Module 14: </strong>Management Skills for Leading Your Team</li><li><strong>Module 15: </strong>Selling in Multiple Channels</li><li><strong>Module 16: </strong>Retail Brand Management</li><li><strong>Module 17: </strong>Health &amp; Safety for Retail Stores</li><li><strong>Module 18: </strong>Consumer Rights Act</li></ul><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        10 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <p>The Retail Management course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Retail Management. It is also great for professionals who are already working in Retail Management and want to get promoted at work.</p>
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                            <p>To enrol in this course, all you need is a basic understanding of the English Language and an internet connection.</p>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <p>The Retail Management course will enhance your knowledge and improve your confidence.</p><ul><li>Store Manager: £25,000 to £45,000 per year</li><li>Retail Operations Manager: £30,000 to £55,000 per year</li><li>Merchandising Manager: £30,000 to £50,000 per year</li><li>Retail Buyer: £25,000 to £45,000 per year</li><li>E-commerce Manager: £35,000 to £60,000 per year</li><li>Retail Marketing Manager: £30,000 to £55,000 per year</li></ul>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>2 CPD Accredited PDF Certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>
            <div><p><strong>2 CPD Accredited PDF Certificate for Free</strong></p></div>
        <h4>Each CPD Accredited Hard Copy Certificate</h4>
        <p>
            Hard copy certificate -
            £10.79
        </p>
            <div><p><strong>CPD Accredited Hard Copy Certificate for Free</strong></p><p><strong>Delivery Charge:</strong></p><ul><li>Inside the UK: Free</li><li>Outside of the UK: £9.99 each</li></ul></div>

                        </div>

Retail Management Course

<p><strong>Retail: Supply Chain Management, Branding, Communication course teaches you everything on the topic thoroughly from scratch so you can claim a certificate of achievement for free to showcase your achievement in professional life. This Retail: Supply Chain Management, Branding, Communication course is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.</strong></p> <p>To become successful in your profession, you must have a specific set of skills to succeed in today's competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge &amp; skills.</p> <p>The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.</p> <p><strong>Key Features</strong></p> <ul> <li>Instant e-certificate</li><li>Fully online, interactive course with audio voiceover</li><li>Developed by qualified professionals in the field</li><li>Self-paced learning and laptop, tablet, smartphone-friendly</li><li>24/7 Learning Assistance</li><li>Discounts on bulk purchases</li></ul> <p><strong>*** Additional Gifts ***</strong></p> <ul> <li><strong>Free Life Coaching Course</strong></li></ul> <p>*** (Offer Ends Soon) ***</p><p><strong>Course Curriculum</strong></p> <p>The detailed curriculum outline of our Retail: Supply Chain Management, Branding, Communication course is as follows:</p> <ul> <li>Module 01: Introduction to Retail Management</li><li>Module 02: Retail Strategy</li><li>Module 03: Retail Buying and Merchandising</li><li>Module 04: Retail Pricing</li><li>Module 05: Supply Chain Management in Retailing</li><li>Module 06: The Sales Process and Dealing with Customers at the Checkout</li><li>Module 07:Importance of Consumer Behaviour</li><li>Module 08: Taking Trends and Targeting Customers Effectively</li><li>Module 09: The Importance of Communicating with Customers</li><li>Module 10: Choosing a Retail Location</li><li>Module 11: Retail Psychology</li><li>Module 12: Negotiate the Right Deal with Suppliers</li><li>Module 13: Develop Store Security Procedures</li><li>Module 14: Management Skills for Leading Your Team</li><li>Module 15: Selling in Multiple Channels</li><li>Module 16: Retail Brand Management</li><li>Module 17: Health &amp; Safety for Retail Stores</li><li>Module 18: Consumer Rights Act</li></ul> <p><strong>Accreditation</strong></p> <p>All of our courses, including this course, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.</p> <p><strong>Certification</strong></p> <p>Once you've successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.</p> <p><strong>Assessment</strong></p> <p>At the end of the course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.</p><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                             <p>Anyone with a knack for learning new skills can take this course. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.</p> 
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Certificate of completion</h4>
        <p>
            Digital certificate -
            Included
        </p>
        <h4>Certificate of completion</h4>
        <p>
            Hard copy certificate -
            Included
        </p>
            <div> <p>You will get the hard copy certificates for Free! The delivery charge of the hard copy certificate inside the UK is £3.99 each.</p> </div>

                        </div>

Retail: Supply Chain Management, Branding, Communication Course

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This course delves into the intricate dynamics of consumer behavior within the vibrant domain of tourism and hospitality. It explores the psychology behind consumer choices and equips learners with insights into contemporary trends and adaptive strategies in this industry.
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<p>This course equips learners with insights into the intricate dynamics of consumer decision-making, theories guiding consumer behavior, and the evolving landscape of consumer trends within tourism and hospitality sectors. By examining adaptive strategies, students gain an understanding of agile business models tailored to meet consumer demands and market shifts.</p>
<p>After completing this course, you will be able to:</p>
<ul>
<li>Critically Analyse Consumer Behaviour.</li>
<li>Learn Theories of Consumer Behaviour such as:</li>
<ul>
<li>Theory of Reasoned Action.</li>
<li>Theory of Planned Behaviour.</li>
<li>Motivation-need Theory.</li>
<li>Impulse Buying.</li>
</ul>
<li>Analyse Contemporary Trends in Consumer Behaviour in the Tourism and Hospitality Industry.</li>
<li>Understand How Tourism and Hospitality Businesses Have Adapted to Changes in Consumer Behaviour.</li>
<li>Explore Agile Business Strategies in Tourism and Hospitality.</li>
</ul>
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<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2828"> <div> <p>"Consumer Behavior Principles in Tourism and Hospitality" explores how customer choices and preferences impact the industry. It covers consumer psychology, decision-making processes, and market trends shaping service offerings and experiences in tourism and hospitality sectors.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>The Principles of Consumer Behaviour in the Tourism and Hospitality Industry</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behavior Principles in the tourism and hospitality industry </h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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<p>There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.</p>
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
Â·          Hospitality Managers<br />Â·          Tourism Marketing Professionals<br />Â·          Tourism Industry Professionalism<br />Â·          Customer Experience Managers<br />Â·          Customer Experience Enhancement<br />Â·          Hospitality and Tourism Management Strategies<br />Â·          Market Researchers<br />Â·          Strategic Marketing Management Specialization<br />Â·          Marketing Analytics Specialization<br />Â·          International Marketing Specialization
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<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
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<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
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<div>
<h5>Level</h5>
<p>Advanced</p>
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</div>
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<h5>Start Time</h5>
<p>Anytime</p>
</div>
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<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
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<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
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<div>

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<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
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</div>

Metropolitan School of Business & Management UK

Tourism Management

Hospitality & Catering

Business Studies

Hospitality Management

Hospitality & Tourism

Professional Certificate Course in Consumer Behavior Principles in the Tourism and Hospitality Industry in London 2024

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<p>This course aims to help learners understand the various factors that shape consumer behavior, including the role of ICT and technology, as well as the positive and negative impacts they have on consumers and the environment. Through exploring consumer insights and methods to adapt customer behaviors, this course will provide learners with practical knowledge to inform their decision-making processes.</p>
<p>After the successful completion of the course, you will be able to learn about the following,</p>
<ul>
<li>How to Use Consumer Insights?</li>
<li>Twenty-twenty-one Consumer Survey.</li>
<li>Understanding Consumer Behaviour.</li>
<li>What is ICT?</li>
<li>Technology &amp; Consumer Behaviour.</li>
<li>ICT Factors That Shape Consumer Behaviour.</li>
<li>Positive Impacts of Technology on Consumer Behaviour.</li>
<li>Negative Impacts of Technology on Consumer Behaviour.</li>
<li>Methods to Adapt Customer Behaviours.</li>
<li>The Impact of Technology on the Environment.</li>
</ul>
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<div>This course aims to equip learners with a deep understanding of consumer behavior and the impact of technology on it, by exploring the latest consumer survey results and the key ICT factors that shape consumer behavior. It also focuses on both the positive and negative impacts of technology on consumer behavior, and provides effective methods to adapt customer behaviors in light of technological advancements, while considering the impact on the environment.</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2187"> <div> <p>This course aims to help learners understand the various factors that shape consumer behavior, including the role of ICT and technology, as well as the positive and negative impacts they have on consumers and the environment. Through exploring consumer insights and methods to adapt customer behaviors, this course will provide learners with practical knowledge to inform their decision-making processes.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Technology &amp; Consumer Behaviour</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Technology and Consumer Behaviour</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>Business Manager</li>
<li>Consumer Behavior Analyst</li>
<li>Technology Strategist</li>
<li>Digital Marketing Manager</li>
<li>Customer Insights Manager</li>
<li>Consumer Experience Designer</li>
<li>E-commerce Manager</li>
</ul>
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<h5>Average Completion Time</h5>
<p>2 Weeks</p>
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<h5>Accreditation</h5>
<p>3 CPD Hours</p>
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<h5>Level</h5>
<p>Advanced</p>
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<h5>Start Time</h5>
<p>Anytime</p>
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<h5>100% Online</h5>
<p>Study online with ease.</p>
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<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
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<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
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Master of Business Management (MBM)

BTEC

Diploma in Management Studies (DMS)

Business Information Technology

Professional Certificate Course in Technology and Consumer Behaviour in London 2024

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<p>"Embark on an exploration of the intricate realm of consumer psychology, decoding the intricate links between cognition, emotional responses, and their profound impact on consumer behavior. This comprehensive course delves into pivotal theories and models shaping consumer behavior, including the Theory of Buyer Behavior, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision-Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model.</p>
<p>Upon completion, you'll master:</p>
<ul>
<li>Understand the role of Psychology in Consumer behaviour including the effects of cognition and emotions on decision making.</li>
<li>Understand the nature and application of behavioural theories in relation to consumer decision-making.</li>
<li>Understand and apply the recommendation of different models used in consumer behavior and decision-making.</li>
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<div>This course aims to explore the key concepts and theories of consumer psychology, cognition, and emotional reactions, as well as the various models and frameworks that help explain buyer behaviour, including the Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Students will gain a comprehensive understanding of how these theories and models apply to real-world consumer behaviour and decision-making processes.</div>
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<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2173"> <div> <p>This course aims to explore the complex world of consumer psychology, including cognition and emotional reactions, and how they affect buyer behaviour. Additionally, the course will cover the major theories and models of consumer behaviour, such as the Theory of Buyer Behaviour, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behavior Models And Theories</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behaviour Models and Theories</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.<br /><br /></p>
<ul>
<li>Consumer Behaviour Analyst</li>
<li>Market Research Manager</li>
<li>Behavioural Economist</li>
<li>Consumer Insights Consultant</li>
<li>Decision Making Strategist</li>
<li>Consumer Psychology Researcher</li>
<li>Consumer Insights Analyst</li>
<li>Behavioral Scientist</li>
<li>Market Intelligence Specialist</li>
<li>Customer Experience Designer</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Marketing Psychology

Psychology Counselling

Professional Certificate Course in Consumer Behaviour Models and Theories in London 2024

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<br />Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.
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<p>The Professional Certificate Course in Consumer Behaviour and Hotel Marketing is a comprehensive program designed for hospitality professionals who want to improve their understanding of guest behavior and leverage marketing strategies to drive revenue growth. The course covers a wide range of topics, including consumer psychology, market segmentation, branding, advertising, and revenue management. Students will learn how to identify different guest segments, understand their needs and preferences, and create tailored marketing messages that resonate with them. They will also explore the different stages of the guest journey, from awareness to loyalty, and learn how to optimize each stage to maximize revenue and guest satisfaction.<br /><br /><br />Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing covers the buyer decision process, factors influencing buying behavior, and impact of changes in consumer behavior on hotels. It emphasizes meeting guest expectations through planning and the importance of a positive client experience to the hotel industry. Students will gain expertise in hotel marketing and consumer behavior, and learn to provide service quality and value to guests.<br /><br />After the successful completion of the course, you will be able to learn about the following,<br /><br /></p>
<ul>
<li>What is customer's Buying Behaviour?</li>
<li>Factors Influencing Buying Behaviour in Hotel Marketing.</li>
<li>The Buyer Decision Process.</li>
<li>Impact of Changes in Consumer Behaviour on Hotels.</li>
<li>Provide the service quality and value that guests expect.</li>
<li>Meeting Guest Expectations through Planning.</li>
<li>The Hospitality Planning Cycle.</li>
<li>The importance of a positive client experience to the hotel industry.</li>
</ul>
<p> </p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse1972"> <div> <p>Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behaviour and Hotel Marketing</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behaviour and Hotel Marketing</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,<br /><br /></p>
<ul>
<li>Hospitality professionals looking to improve their marketing skills</li>
<li>Hotel managers seeking to increase revenue and guest satisfaction</li>
<li>Marketing professionals interested in the hospitality industry</li>
<li>Students and recent graduates pursuing careers in hospitality</li>
<li>Entrepreneurs starting their own hospitality businesses</li>
<li>Professionals seeking to enhance their resume and career prospects in hospitality</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Hotel Management

Professional Certificate Course in Consumer Behaviour and Hotel Marketing in London 2024

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The aim of this short course is to provide a comprehensive understanding of the influence of culture on consumer behavior with marketing communication as a moderator. It also aims to explore various marketing philosophies, research methods, and planning frameworks to enhance participants' marketing skills.<br /><br />After the successful completion of the course, you will be able to learn about the following,<br /><br />
<ul>
<li>Understand the influence of culture on consumer behavior with marketing communication as a moderator.</li>
<li>Understand the direct influence of marketing communication on consumer behavior.</li>
<li>Understand the influence of psychological factors on purchasing decisions.</li>
<li>Marketing as a set of tools and business philosophy.</li>
<li>The nature of scientific paradigms.</li>
<li>Philosophical thoughts such as what do we know? And how do we know?</li>
<li>Marketing development as a science and historical context of early science.</li>
<li>Theory verification versus theory discovery.</li>
<li>Methods bias in marketing research.</li>
<li>Suitable paradigm for marketing and the process of scientific marketing research.</li>
<li>Understand theory first or data first?</li>
<li>Understand marketing thoughts and philosophies such as scientific relativism and scientific realism.</li>
<li>Understand the view of reality and marketing research reliance on realism and relativism. </li>
<li>Marketing planning conceptual framework.</li>
</ul>
</div>
</div>
</div>
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<p>This course provides an in-depth understanding of the influence of culture on consumer behavior with marketing communication as a moderator. You will explore the direct impact of marketing communication on consumer behavior and learn about the psychological factors that influence purchasing decisions. <br />Additionally, you will discover marketing as a set of tools and a business philosophy, and gain an understanding of the nature of scientific paradigms and philosophical thoughts such as "what do we know?" and "how do we know?"</p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse1863"> <div> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Marketing as a Science Advance Marketing Theory and Philosophical Thoughts</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Marketing as a Science Advance Marketing Theory and Philosophical Thoughts</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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<div id="headingThree">
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</h2>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>CEO, Director, Manager, Supervisor</li>
<li>Marketing professionals seeking to expand their knowledge and skills.</li>
<li>Students studying marketing or related fields.</li>
<li>Business owners and entrepreneurs.</li>
<li>Researchers and academics who are interested in the philosophy and methodology of marketing research.</li>
<li>Professionals in related fields such as advertising, public relations, and market research.</li>
<li>Anyone who wants to understand the basics of marketing.</li>
</ul>
<br /><br /><br />
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Master of Business Law (MBL)

Global Marketing

Professional Certificate Course in Understanding Marketing Philosophy and Thought in London 2024

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"This course aims to explore the intricate link between buyer behavior and effective promotional strategies, emphasizing e-consumer behavior within the digital landscape. Participants will delve into the pivotal role of digital technologies in elevating customer experience, leveraging algorithms, artificial intelligence, mastering online complaint resolution, and post-purchase management. Moreover, it covers integrated marketing communications and relationship marketing, equipping learners with the expertise to assess marketing metrics for proficient customer relationship management upon completion." <br /><br />"After completing this course successfully, learners will gain proficiency in the following key areas:<br /><br />
<ul>
<li>Understanding buyer behavior and effective promotional strategies.</li>
<li>Analyzing e-consumer behavior in the digital realm.</li>
<li>Implementing digital technologies to enhance customer experience.</li>
<li>Harnessing algorithms and Artificial Intelligence for effective utilization.</li>
<li>Excelling in online complaint handling and post-purchase management.</li>
<li>Implementing integrated marketing communications and relationship marketing strategies.</li>
<li>Evaluating marketing metrics for proficient customer relationship management."</li>
</ul>
</div>
</div>
</div>
<div>
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<h2>

</h2>
</div>
<div id="collapseOne_B">
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<div>
<p>This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. It will examine the impact of digital technologies on customer experience, including the use of algorithms and artificial intelligence. The course will also cover topics such as online complaint handling and post-purchase management, integrated marketing communications, and relationship marketing. Additionally, students will learn how to evaluate marketing metrics to manage customer relationships effectively.</p>
</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2186"> <div> <p>This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience Communication</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience Communication</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.<br /><br /></p>
<div>
<div>
<div>
<div>
<div>
<div>
<ul>
<li>Customer Experience Communication Manager</li>
<li>Customer Journey Communication Specialist</li>
<li>Experience Design and Communications Lead</li>
<li>Customer Relations Communications Coordinator</li>
<li>Brand Experience Manager</li>
<li>Customer Engagement Strategist</li>
<li>Digital Customer Experience Manager</li>
<li>Customer Experience Communications Analyst</li>
<li>User Experience Communication Consultant</li>
<li>Customer Insight and Engagement Officer</li>
</ul>
</div>
</div>
</div>
<div> </div>
</div>
</div>
</div>
<p> </p>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Commercial & Contract Management Certification Program (CCM)

Professional Skills Course (PSC)

Customer Experience Management

Professional Certificate Course in Managing Customer Experience Communication in London 2024

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<p>This course aims to provide learners with a comprehensive understanding of branding decisions and their critical role in developing an organization's brand image in the external environment. By the end of this course, participants will appreciate branding strategy and its types and will be able to identify the distinct factors that influence branding decisions. Participants will also develop an understanding of the concept of brand knowledge and brand perception. Additionally, this course will cover the marketing strategy planning process and integrated marketing communication.</p>
<br /><br />After the successful completion of the course, you will be able to learn about the following,<br />
<ul>
<li>Introduction to Branding.</li>
<li>Branding Strategies.</li>
<li>Factors Influencing Branding Decisions.</li>
<li>Brand Knowledge and Perception.</li>
<li>Marketing Strategy Planning.</li>
<li>Integrated Marketing Communication.</li>
</ul>
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<p>This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior.</p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2102"> <div> <p>This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Branding Decisions and Strategies</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Branding Decisions and Strategies</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>Marketing professionals</li>
<li>Brand managers</li>
<li>Marketing students</li>
<li>Entrepreneurs</li>
<li>Business owners</li>
<li>Advertising professionals</li>
<li>Public relations professionals</li>
<li>Sales professionals</li>
<li>Marketing analysts</li>
<li>Product managers</li>
<li>Digital marketers</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Business Branding

Branding

Brand Management

Professional Certificate Course in Branding Decisions and Strategies in London 2024

<div id="msbmAccordion">
<div>
<div id="headingOne">
<h2>

</h2>
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<div>
<p>The primary aim of this course is to equip participants with a comprehensive understanding of the customer decision-making process and how marketing communications can be used to influence consumer behavior. By the end of the course, participants will be able to understand the different types of consumer decision-making, identify the factors that influence consumer behavior, and develop effective marketing communications strategies.</p>
<br />After the successful completion of the course, you will be able to learn about the following,<br />
<ul>
<li>Customer Decision-Making.</li>
<li>A General Buying Decision-Making Process.</li>
<li>Types Of Consumer Decision-Making.</li>
<li>Perceived Risk.</li>
<li>Involvement Theory.</li>
<li>Hedonic Consumption.</li>
<li>Organisational Buying Decision Processes.</li>
<li>Strategy And Marketing Communications.</li>
<li>The Role Of Marketing Communications.</li>
<li>Elaboration Likelihood Model.</li>
<li>Towards A Model Of Marketing Communications.</li>
</ul>
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<p>This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy.</p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse1962"> <div> <p>This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Decision Making &amp; Marketing Communication</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Decision Making and Marketing Communication</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>Marketing Professionals &amp; Product Managers</li>
<li>Sales Professionals</li>
<li>Business Owners</li>
<li>Advertising Professionals</li>
<li>Brand Managers &amp; Market Researchers</li>
<li>Digital Marketers &amp; Communication Specialists</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Professional Certificate Course in Consumer Decision Making and Marketing Communication in London 2024

<div id="msbmAccordion">
<div>
<div id="headingOne">
<h2>

</h2>
</div>
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<div>
<p>This course aims to provide a comprehensive understanding of how consumer behavior can influence customer experience and strategies for enhancing and building customer experience in B2B contexts, including customer segmentation, targeting, and positioning, as well as measuring customer experience gap and defining customer expectations.</p>
<p>After the successful completion of the course, you will be able to learn about the following,</p>
<ul>
<li>How to build customer experience and how consumer behaviour can influence this experience.</li>
<li>Strategies to influence and enhance customer experience.</li>
<li>Enhancing customer experience in B to B context.</li>
<li>Strategies to built customer relationship.</li>
<li>Building customer experience with segmentation, targeting and positioning.</li>
<li>Measuring customer experience gap.</li>
<li>Defining customer expectations.</li>
</ul>
<br /><br />
<p> </p>
<br /><br />
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<div>
<div>
<div>
<div>This course aims to provide strategies and techniques for building and enhancing customer experience, while understanding the influence of consumer behavior on this experience, as well as the importance of customer relationship management in B2B contexts, and the role of segmentation, targeting, and positioning in building customer experience. The course also covers techniques for measuring and defining customer expectations, and strategies for closing the customer experience gap.</div>
</div>
</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2185"> <div> <p>This course aims to provide a comprehensive understanding of how to build and enhance customer experience, including the role of consumer behavior, and strategies to build and maintain customer relationships. Additionally, the course covers the importance of segmentation, targeting, and positioning in creating a positive customer experience and ways to measure and meet customer expectations.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience </h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ol>
<li>Customer Happiness Coordinator</li>
<li>Client Care Specialist</li>
<li>Experience Enhancement Agent</li>
<li>Satisfaction Strategist</li>
<li>Service Excellence Ambassador</li>
<li>Feedback Facilitator</li>
<li>Interaction Improvement Manager</li>
<li>Client Delight Director</li>
<li>Customer Journey Navigator</li>
<li>Support Satisfaction Supervisor</li>
</ol>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Service Design Courses (SDC)

Professional Certificate Course in Managing Customer Experience in London 2024

<p>The Merchandising Level 3 course delves into the theory and practice of effective merchandising strategies. Participants will explore product management, inventory analysis, visual merchandising, consumer behavior, and pricing strategies. The course emphasizes the importance of understanding consumer rights and effective communication with customers.</p>
<h3><strong>Learning Outcomes:</strong></h3>
<ol>
<li>Gain a solid understanding of merchandising theory and its role in retail operations.</li>
<li>Learn how to effectively manage products throughout their lifecycle, from sourcing to display.</li>
<li>Understand merchandise management techniques for optimizing sales and inventory control.</li>
<li>Develop skills in inventory analysis to make informed decisions about stock levels and turnover.</li>
<li>Explore various merchandising strategies to attract target customers and drive sales.</li>
<li>Master the art of visual merchandising to create appealing and effective product displays.</li>
<li>Gain insights into merchandise pricing strategies that balance profitability and customer value.</li>
<li>Understand the fundamentals of consumer behavior and its influence on purchasing decisions.</li>
</ol>
<h3><b>Why buy this Merchandising Level 3?</b></h3>
<ol>
<li><span>Unlimited access to the course for forever</span></li>
<li><b>Digital Certificate, Transcript, student ID</b><span> all included in the price</span></li>
<li><span>Absolutely no hidden fees</span></li>
<li><span>Directly receive </span><b>CPD </b><span>accredited qualifications after course completion</span></li>
<li><span>Receive one to one assistance on every weekday from professionals</span></li>
<li><span>Immediately receive the PDF certificate after passing</span></li>
<li><span>Receive the original copies of your certificate and transcript on the next working day</span></li>
<li><span>Easily learn the skills and knowledge from the comfort of your home</span></li>
</ol>
<h3><b>Certification</b></h3>
<p><span>After studying the course materials of the </span><b>Merchandising Level 3</b><span> there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.</span></p>
<h3><b>Who is this course for?</b></h3>
<ul>
<li>Aspiring Merchandisers: Individuals interested in pursuing a career in retail merchandising.</li>
<li>Retail Managers: Professionals looking to enhance their understanding of effective merchandising strategies.</li>
<li>Entrepreneurs: Business owners seeking to optimize their product display and pricing strategies.</li>
<li>Marketing and Sales Professionals: Those interested in better understanding consumer behavior and its impact on sales.</li>
</ul>
<h3><b>Prerequisites</b></h3>
<p><span>This </span><b>Merchandising Level 3 </b><span>was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.</span></p>
<h3><b>Career path</b></h3>
<ul>
<li>Merchandiser: Create visually appealing product displays, manage inventory, and optimize sales.</li>
<li>Retail Manager: Oversee merchandising operations, product management, and visual displays.</li>
<li>Visual Merchandiser: Focus on creating attractive and engaging in-store displays to drive sales.</li>
<li>Marketing Coordinator: Utilize consumer behavior insights to tailor marketing strategies.</li>
<li>Sales Representative: Apply knowledge of consumer behavior to effectively communicate with customers.</li>
</ul><div>
				<h3>
	<span>Course Curriculum</span>
</h3>

<div>
<table width="100%">				<tbody><tr>
					<td colspan="4">Module 01: Merchandising Theory</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandising Theory</td>
					<td> </td>
					<td><span><i></i> 00:21:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 02: Product Management</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Product Management</td>
					<td> </td>
					<td><span><i></i> 00:22:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 03: Merchandise Management</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandise Management</td>
					<td> </td>
					<td><span><i></i> 00:22:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 04: Inventory Management and Analysis</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Inventory Management and Analysis</td>
					<td> </td>
					<td><span><i></i> 00:28:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 05: Merchandising Strategy</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandising Strategy</td>
					<td> </td>
					<td><span><i></i> 00:25:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 06: Visual Merchandising</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Visual Merchandising</td>
					<td> </td>
					<td><span><i></i> 00:23:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 07: Merchandise Pricing</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandise Pricing</td>
					<td> </td>
					<td><span><i></i> 00:37:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 08: Importance of Consumer Behaviour</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Importance of Consumer Behaviour</td>
					<td> </td>
					<td><span><i></i> 00:12:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 09: Consumer Rights Act</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Consumer Rights Act</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 10: The Importance of Communicating with Customers</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>The Importance of Communicating with Customers</td>
					<td> </td>
					<td><span><i></i> 00:16:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Assignment</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Assignment - Merchandising Level 3</td>
					<td> </td>
					<td><span><i></i> 00:00:00</span></td>
				</tr>
				</tbody></table></div>

			</div>

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