3825 Courses

Ceramic Shape Design, plaster modelling, plaster Mould making, slipcast ceramics, pottery

In this lovely nature-filled full day course, you will be creating beautiful jewellery from the amazing combination of Mother Nature and silver clay. You will use various items of nature, such as leaves, seed heads, sea-shells, and make moulds and use different techniques with the silver clay. You will turn them into beautiful solid silver Jewellery that you will be able to wear home proudly. All materials are provided, but you are welcome to bring your own samples from nature to use but we will have plenty of pieces available.

How do your customers see you? Market positioning is at the intersection of your offering and your customers – in the form of both the promise you make in the form of messaging, and customer perceptions of how well you deliver on that promise. Your goal is to uniquely claim a niche in the marketplace that encapsulates the value you deliver to your audience. To help define your claim, this learning stream provides a six-step framework for honing your positioning. You’ll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria. Multiple examples from product, technology, and service companies are discussed throughout – including how poor repositioning of one of American’s best-known brands damaged the company. Workshop exercises will guide you through creation of positioning statements that will form the basis of your marketing and messaging strategy at launch and beyond.

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