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Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This learning stream reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins. As part of the process, you’ll learn how investors evaluate pricing strategies, the advantages and drawbacks of different pricing models, how to calculate margins, average margins for specific industries and retail categories, how to gauge price sensitivity, and how to build a pricing profile specific to your offering based on eight key variables. Tips and examples are included for both product- and service-based businesses, as well as businesses that contend with seasonal pricing variations. The session offers guidance on bundling, discounting, and other pricing techniques, which you can apply in a workshop session that walks through the pricing strategy framework step by step.

Directions to The Warehouse: The address is: Travel and Parking arrangements: Paid parking is available (attendees are responsible for paying parking fees) From New St Station, follow signs to Moor St station. When you get to Moor St, go down the hill to the side of the station towards the multi-storey car park. At the car park, go left under the railway bridge. Immediately after the railway bridge turn right onto shaws passage, which is quite short. We're on the corner at the end of shaws Passage - walk round the corner onto Allison Street and along past the Cafe to the full glass door with the Birmingham Friends of the Earth hanging sign.

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