ashley latter ltd
A great dentist goes way beyond his or her technical expertise. Studies at The
Carnegie Institute of Technology revealed that about 15 percent of one’s
financial success is due to technical knowledge and about 85 percent is due to
skill in “human engineering” – to personality and the ability to lead people. In
other words, your vast clinical knowledge can mean very little if a patient
can’t trust and build rapport with you. A great dentist must be able to
communicate with self-confidence, clarity and reassurance and good interpersonal
skills are perhaps THE most essential quality. They don’t care how much you
know, until they know how much you care. These skills are typically not taught
at dental school!
