ABOUT COURSE
UNLOCK KEY INSIGHTS WITH OUR COMPREHENSIVE GUIDE TO MARKET RESEARCH - PROPEL
YOUR BUSINESS TOWARDS UNPRECEDENTED GROWTH
Our immersive online course on Market Research provides a comprehensive
exploration into the intricate art and science of understanding consumer
behaviour, trends, and market dynamics. Do you want to grow your business and
take it to new heights? Achieving sustainable growth requires a deep
understanding of your target audience and a keen awareness of industry trends.
This marketing course equips you with the knowledge and skills required to
understand your target customers and their needs. We start with a brief history
and definition of 'market research' before we lay out the six steps of the
market research process. This course examines the classifications of market
research and explains how to identify research problems to set up the market
research process. We show you how to develop and design a market research
approach. We also trace the relationship between market problems and research
design by distinguishing between exploratory, descriptive and causal research.
The course goes over data analysis techniques and discusses how to deliver
effective presentations of research findings to facilitate analysis and
discussion. We cover qualitative and quantitative market research methods and
provide examples to help you with questionnaire design with examples of open-
and closed-end questions. We demonstrate data analysis techniques to help you
leverage your research findings to make better business decisions. Finally, the
course explains how to communicate research results while adhering to market
research ethics. This course has no prerequisites and suits anyone interested in
business and marketing. It is particularly useful for small business owners,
entrepreneurs and marketers and helps you to create focused marketing campaigns
that connect with your audience to boost customer engagement, brand loyalty and
business success. Sign up to learn how to conduct market research that lets you
understand consumer behaviour, spot gaps in the market and grow your business.
Whether you're a budding marketer, a business owner, or a student of the
commerce field, this course offers a comprehensive and practical guide to
mastering market research. Enroll now to gain the knowledge and skills that can
help shape business strategies, influence product development, and drive
business success.
WHAT WILL YOU LEARN?
* Discuss the importance of market research in supporting marketing
decision-making
* Identify the factors that influence the decision to conduct market research
* Outline the key components of a market research proposal
* Discuss the significance of problem identification in marketing research
* Analyse the key characteristics and advantages of qualitative research
* Recognise the factors that affect the sample size and accuracy in
quantitative research
* Identify the key components and goals of a questionnaire
* Explain the importance of data validation and quality control
* Summarise the significance of the report and presentation as key components
of marketing research
* Discuss the ethical principles of research methodology and the importance of
integrity in market research
COURSE CONTENT
INTRODUCTION TO MARKET RESEARCH
* INTRODUCTION TO MARKET RESEARCH
THE MARKET RESEARCH PROCESS
* THE MARKET RESEARCH PROCESS
MARKET RESEARCH DESIGN
* MARKET RESEARCH DESIGN
DEFINING THE PROBLEM & DEVELOPING RESEARCH APPROACH
* DEFINING THE PROBLEM & DEVELOPING RESEARCH APPROACH
QUALITATIVE MARKET RESEARCH
* QUALITATIVE MARKET RESEARCH
QUANTITATIVE MARKET RESEARCH
* QUANTITATIVE MARKET RESEARCH
QUESTIONNAIRE DESIGN
* QUESTIONNAIRE DESIGN
DATA ANALYSIS
* DATA ANALYSIS
COMMUNICATING RESEARCH RESULTS
* COMMUNICATING RESEARCH RESULTS
RESEARCH ETHICS
* RESEARCH ETHICS
CONCLUSION
* CONCLUSION
A course by Xpert Learning Audience Marketers Current and aspiring product
managers Business executives Consultants Entrepreneurs