6 Marketing Strategy courses in Chigwell

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: * Understand the key questions that a strategic marketing plan should answer * Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan * Conduct a market analysis and identify the barriers and drivers to success * Learn how to build a customer buying journey and how to identify the most valuable customers * Develop a customer-focused strategy and customer engagement plans * Develop core messages and winning tactics to engage with your key customers * Identify the key metrics to review and measure to keep your plans on track 1 SITUATIONAL ANALYSIS * Introduction to marketing strategy * Market and competitor analysis and insight generation * Understanding the customer buying journey * How to segment customers to identify your most valuable customer opportunities * Identifying the barriers and drivers to your success 2 STRATEGY * Introduction to strategy * How to build strategic imperatives and SMART objectives * How brand vision and positioning drive customer focus * A guide to building key message themes 3 TACTICS, MESSAGING AND MEASUREMENT * Introduction to building customer-focused tactics * How to build a customer-engagement plan * How to build key messages and a customer-focused tactical plan * A practical guide to developing key metrics to review success and keep your plans on track ACTIONABLE OUTCOMES Throughout the programme we will use your own product examples to build your plan, participants will: * Learn best practice examples of strategic planning * Discover market and customer opportunities to strengthen your competitive edge * Create a strategic plan that can be implemented immediately within your business * Start planning compelling marketing messages to reach the right customer at the right time * Receive immediate feedback on your strategic marketing plan * Have the opportunity to share common issues and solutions with colleagues in the group

OVERVIEW -------------------------------------------------------------------------------- Digital technologies dramatically reshape your business. Almost all business, companies are trying to pursue significant changes to gain the beneficial effects of this new technological development and some are working hard to attain the benefit of this trend to survive. This has opened new economic opportunities which are progressively opening for organisations that need to reshape. The course will help to gain the knowledge to boost skills and to comprehend the procedures that are obligatory to communicate with clients in new ways and govern the rebellion of the media landscape. It will deliver the delegate's practises and procedures that will explain to them to cope with digital transformation, from organisational change to integrating new competencies. Participants will also learn the methods of developing a marketing strategy and managing a digital marketing Project.

OVERVIEW -------------------------------------------------------------------------------- Strategic planning enables an organisation to shape and guide its overall business objectives. Effective planning allows an organisation to create a framework for developing, adapting and aligning organisational vision and goals to achieve sustained competitive advantage or efficiency.

This half day course is designed for those people working or volunteering in groups or working on projects who would like some practical tips on making their marketing and publicity more effective.

Why Join Digital Marketing Training Course at Osborne Training * Osborne Training is well Recognised for quality * Regular Lectures led by Industry Expert Tutors * Unlimited Access to the State of the Art Virtual Learning Campus * Exclusive Access to High quality study materials * Flexible payment option available * Join Digital Marketing Training course as Pure Online or Blended with Classroom Delivery * Access to Digital Marketing Internship for 3 months at the end of the training * Unlimited Tutorial Support from expert tutors * Get a Student Discount Card from NUS* * Get a Free Tablet PC for limited period* * Practical Hands-on Projects, Practical focused Assignments and Group-work for greater skills enhancement and understanding real life issues for real life problems Once you complete the bookkeeping course, you will get a certificate from Osborne Training confirming your professional Digital Marketing Qualifications. What jobs could I qualify for? * Senior Digital Marketing Manager * Digital Marketing Coordinator * Executive Digital Marketing Strategist * Digital Marketing Consultant In these roles, you could earn on average more than £40,000 annually (source: Reed Salary Checker, UK). Moreover, many go on to become successful (Millionaire sometime) entrepreneur by offering Digital Marketing services or formulating successful Digital Marketing Strategy for their own business. DIGITAL MARKETING QUALIFICATIONS Digital Marketing Qualifications at Osborne Training are developed in Association with Google.  Osborne Training offers Total Digital Marketing Course which combines all major skills required to be a successful Digital Marketeer and you also have option to join a complementary Internship at the end of your course. In joining the Total Digital Marketing Course at Osborne Training, you will make one of the greatest decision of your career and can look forward to a successful career in digital marketing. DIGITAL MARKETING COURSE OVERVIEW Total Digital Marketing Course covers major areas of Digital Marketing to make you completely ready for the digital era. The Digital Marketing course comes with optional Internship at the end of the training making you highly employable. Practical  focused and hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems. DIGITAL MARKETING TRAINING COURSE CONTENT * Basics of marketing * Marketing In Digital Era * All About Web * Search Engine Optimization * Search Engine Marketing * Affiliate Marketing * Social Media Marketing * Email marketing and nurturing (inbound) * Mobile app marketing * Content marketing * Web, mobile and app analytics * Growth Hacking * Creating robust digital marketing strategy

Whether you’re starting out in private practice, or have been in business for a while, this inspiring course will SAVE you time and money and help you build the practice and lifestyle you want … -------------------------------------------------------------------------------- * Accredited CPD Certificate: 6 hours * Length: 1 day (9.30am - 4.00pm GMT) -------------------------------------------------------------------------------- > Extremely helpful course. The real life, practical examples and advice were > invaluable... > > EMMA WARDROPPER Live Online Training –  Join Jennifer Broadley for this inspiring, practical training – you will have plenty of opportunity to ask questions. Simply book your place and we will email you details of how to join the Zoom training the day before the event. BONUS RECORDING – the training is recorded in case anyone experiences technical difficulties on the day, so you  also get a recording for a limited time afterwards to maximise your learning. WHY TAKE THIS COURSE Although word of mouth is one of the best ways to get business, being a good counsellor or therapist isn’t always enough to fill your practice with clients – and that’s where the easy-to-learn, simple but effective business and marketing skills you will learn on this online course come in. Jennifer Broadley has been a qualified and practising psychotherapist for 10 years and has been in business for herself for well over 20 years. She brings her extensive knowledge of the personal and professional ups and downs to life in this practical and motivating day. You will also gain a wealth of time-saving devices and tips that others who have successfully built their thriving practices have used, all of which will allow you to focus more time on your clients. Jennifer built her business, Healthy Chat, from no clients to full practice within 2 years. She has tried-and-tested marketing strategies and will share with you the ones that have worked for her and the ones that haven’t. She is fully transparent with her client numbers, systems and finances so that you will leave the course clear about whether a full-time or part-time therapy practice is for you – and how to go about getting the work/life balance you want. > I’ve learned so much! A must for everyone setting up a therapy business > > HEALTH VISITOR WHAT WILL YOU LEARN * The essential actions to take when starting your practice from scratch – what’s worth spending money on and what’s not * Confidence to take on your first client(s) or increase your client intake until you have a full practice * Clear systems for starting or growing your counselling / therapy practice * Tools to ensure clients easily find you, trust that you can help, and then book sessions with you * Clarity about how long to work with a client – average timings and outliers (for stress, trauma, panic attacks, relationships, etc); when to keep a client and when to let a client go * Key information that will help you decide how much to charge and when/whether to be flexible * Important things to remember if you work with clients online * Time-saving methods for client management: intake, treatment, ending well and future follow up * How to manage yourself as a business owner – when to work hard, when to take time out * How to make your therapy practice fit in with the lifestyle you want to live – and what to do to avoid becoming overwhelmed * When (or whether) to let go of your full or part-time work and shift to letting your counselling practice support you financially * How to get your 9 emotional needs met while working for yourself * How to define your ideal client(s) and where to find them * Practicalities: taking payments, tracking your numbers, meeting your targets, turnover v’s net income, paying VAT (or not), paying tax, chasing non-payments * Creating a healthy, open attitude and language around money and finances * How to set up your therapy practice to be financially successful and more [https://www.humangivens.com/college/how-to-build-a-successful-private-practice-live-online-training/#programme]… > Brilliant, this online course has shown me what I need to focus on to build a > successful private practice – and where to put my energy, money and time! > > COUNSELLOR -------------------------------------------------------------------------------- Course Programme The ‘Obsessive Compulsive Disorder – understanding OCD and how best to treat it’ online course starts at 9.15am and runs until 4.00pm. (GMT). * 9.15am Join the Zoom meeting * 9.30am A context for the demand for HG therapy and counselling * 11.00am Comfort break and discussion * 11.30am Private Practice Design * 1.00pm Lunch break * 1.45pm Marketing your practice * 2.45pm Comfort break and discussion * 3.00pm Effective Therapy Sessions & Client Follow up * 4.00pm Day ends -------------------------------------------------------------------------------- WHO IS THIS COURSE SUITABLE FOR? * Anyone who wants to set up a private therapy or counselling practice * If you’re already in private practice and want to increase your client numbers, work less and earn more, you’ll also benefit from attending * Anyone who is presently in full or part time salaried work and is considering moving to self employment or entrepreneurialism -------------------------------------------------------------------------------- https://directory.cpdstandards.com/providers/human-givens-college/ This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.