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5 Marketing Strategy courses in Brighouse

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Strategic Marketing (In-House)

By The In House Training Company

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: * Understand the key questions that a strategic marketing plan should answer * Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan * Conduct a market analysis and identify the barriers and drivers to success * Learn how to build a customer buying journey and how to identify the most valuable customers * Develop a customer-focused strategy and customer engagement plans * Develop core messages and winning tactics to engage with your key customers * Identify the key metrics to review and measure to keep your plans on track 1 SITUATIONAL ANALYSIS * Introduction to marketing strategy * Market and competitor analysis and insight generation * Understanding the customer buying journey * How to segment customers to identify your most valuable customer opportunities * Identifying the barriers and drivers to your success 2 STRATEGY * Introduction to strategy * How to build strategic imperatives and SMART objectives * How brand vision and positioning drive customer focus * A guide to building key message themes 3 TACTICS, MESSAGING AND MEASUREMENT * Introduction to building customer-focused tactics * How to build a customer-engagement plan * How to build key messages and a customer-focused tactical plan * A practical guide to developing key metrics to review success and keep your plans on track ACTIONABLE OUTCOMES Throughout the programme we will use your own product examples to build your plan, participants will: * Learn best practice examples of strategic planning * Discover market and customer opportunities to strengthen your competitive edge * Create a strategic plan that can be implemented immediately within your business * Start planning compelling marketing messages to reach the right customer at the right time * Receive immediate feedback on your strategic marketing plan * Have the opportunity to share common issues and solutions with colleagues in the group

Strategic Marketing (In-House)
Delivered in-person, on-request, onlineDelivered Online & In-Person in Harpenden
Price on Enquiry

Digital Transformation

5.0(10)

By GBA Corporate

OVERVIEW -------------------------------------------------------------------------------- Digital technologies dramatically reshape your business. Almost all business, companies are trying to pursue significant changes to gain the beneficial effects of this new technological development and some are working hard to attain the benefit of this trend to survive. This has opened new economic opportunities which are progressively opening for organisations that need to reshape. The course will help to gain the knowledge to boost skills and to comprehend the procedures that are obligatory to communicate with clients in new ways and govern the rebellion of the media landscape. It will deliver the delegate's practises and procedures that will explain to them to cope with digital transformation, from organisational change to integrating new competencies. Participants will also learn the methods of developing a marketing strategy and managing a digital marketing Project.

Digital Transformation
Delivered in-person, on-request, onlineDelivered Online & In-Person in Internationally
£1718 to £3626

Strategic Planning, Thinking and Implementation

5.0(10)

By GBA Corporate

OVERVIEW -------------------------------------------------------------------------------- Strategic planning enables an organisation to shape and guide its overall business objectives. Effective planning allows an organisation to create a framework for developing, adapting and aligning organisational vision and goals to achieve sustained competitive advantage or efficiency.

Strategic Planning, Thinking and Implementation
Delivered in-person, on-request, onlineDelivered Online & In-Person in Internationally
£1718 to £3626

Introduction to Publicity and Marketing

By SAVO CIC

This half day course is designed for those people working or volunteering in groups or working on projects who would like some practical tips on making their marketing and publicity more effective.

Introduction to Publicity and Marketing
Delivered in-person, on-requestDelivered In-Person in Thetford
£150

CREATING AN INTERNATIONAL STRATEGY

By Export Unlocked Limited

Module 3 This module aims to develop knowledge and understanding as to how an organisation develops an international trade strategy. It includes establishing export goals, undertaking research into potential markets, developing an international pricing strategy, investigating shipping and logistics, marketing and promotion, documentation, distribution and review and monitoring. Agenda * Planning * Organisation mapping * Research   * Cultural differences * Applicable laws and regulations * Website management * Social media * Marketing strategies * Target marketing * Buyer attraction   * Export documentation * Licences and permits. * Currency * Certificates of Origin * Taxes * Excise duty * Exchange rates * Business competitors * Organisational structure * Cost   * Customs brokers * Freight forwarding costs. * Fees and duties associated with international trade transactions * Labelling and packaging * Distributors. * Retailers * Wholesalers   Examination: Certificate on completion and Pass on Multiple Choice Multiple choice questionnaire Credits: 1

CREATING AN INTERNATIONAL STRATEGY
Delivered Online4 hours, Sept 25th, 08:30
£395

Educators matching "Marketing Strategy"

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Empower UK Employment Training

empower uk employment training

Bradford

Welcome to Empower UK Employment Training, where your professional growth is our mission. We are a leading provider of bespoke education, offering tailored courses designed to meet the unique needs of every learner. Our team of skilled counsellors are dedicated to providing expert career guidance, helping you navigate your career path with confidence. WE WORK WITH LEADING INTERNATIONAL BRANDS AND BUSINESSES At Empower UK, we understand the importance of continuous professional development. That’s why our courses are designed to not only equip you with the skills you need today but also to foster your long-term career progression. Join us at Empower UK Employment Training and take the next step in your professional journey. WHY CHOOSE US? INTERACTIVE LEARNING SESSIONS AND COURSE PLANS One of the greatest advantages of joining Empower UK’s courses is the opportunity for knowledge acquisition and skill enhancement. Our courses are rich sources of industry-relevant information, perfect for those seeking to upskill. As your career guides, we understand your needs. CPD PROGRESSION Our courses are designed to aid you in your continuous professional development. EFFORTLESS ELEARNING EXPERIENCE Empower UK offers an engaging and informative platform for all learners, new and seasoned, delivering valuable content that will refine your skills. It’s an excellent way to build relationships with your peers, increase your knowledge, and create awareness of your professional potential. OPTIMISED FOR ANY DEVICE Our innovative learning platform is designed with your convenience in mind. Whether you're using a mobile, laptop, or tablet, you can access our courses anytime, anywhere. It's a strategic approach to learning, tailored to your goals and flexible to your lifestyle. AUDIENCE ENGAGEMENT We believe in nurturing our learners, helping them to continually develop their skills and knowledge. ASK US ANY QUESTION This might seem straightforward, but we encourage our learners to ask questions anytime. This not only enriches your learning experience but also fosters a deeper connection with the Empower UK community. Dive into our engaging courses and start your journey towards career advancement today.

Mtm Educational Consultancy

mtm educational consultancy

London

For more than 35 years, MTM Consulting has supported schools (state and independent), universities and other education providers to remain in business and to develop and thrive, whatever the economic climate. We are all about providing solid data, insightful analysis and clear recommendations to enable organisations to plan for future stability and success and to uphold their responsibilities to parents who entrust them with their children’s education. In fact, we’ve worked with more than 500 schools and researched more than 250,000 parents. Our feasibility studies, supply and demand analyses and stakeholder research projects are all designed to help school business leaders to understand the potential of their organisation’s market, where they stand against their competitors, what the market wants and what it does not want. MTM equips education decision-makers with the information and insight they need to make the right choices for the future of their organisations. Education business expertise MTM’s team are all education business specialists with many years of experience. We understand the challenges and opportunities of the education sector and we want to use our expertise to help schools and other education providers to find the right course and achieve success. We are friendly and approachable We want to help We enjoy designing bespoke market research, marketing and business strategies to meet individual clients’ specific needs We encourage questions We communicate throughout We present or report on our findings and recommendations in a way that best suits each client We love to provide all the detail our clients need We follow up to see if we can help further We keep in touch Meet MTM’s expert team… Evidence-based decision-making MTM Consulting’s support of its education clients is based on facts, expertise and experience. Our market research projects focus on providing the data and information required to make crucial decisions on resourcing and activities to: improve recruitment and increase the school roll minimise student attrition and improve retention and raise the organisation’s profile in its target market and the education sector in order to attract families, teaching and non-teaching staff, leaders and governors who will bring their skills and work as a team to ensure the organisation’s future success MTM uses UK-wide demographic information and a combination of qualitative and quantitative research methods to acquire exactly the data required to inform clients of the realities of their organisation’s situation. Of course, we don’t expect our education clients to be experts in market research themselves – through a series of friendly, collaborative discussions our team members are able to work with clients to ascertain the information that would be of greatest benefit to them in their decision-making. We ensure that the pricing of our products is transparent, and realistic in relation to education organisations’ budgets. In fact, we have recently revisited our offer in order to break down projects into distinct elements to improve affordability, particularly with smaller organisations in mind. We also offer subscription packages and the opportunity to spread payments over time. MTM’s suite of market research projects is infinitely customisable to suit the needs of individual clients and can be combined to create a totally bespoke market research project designed to meet clients’ needs exactly. Real-world insight, analysis and recommendations for success MTM is a long-established education market research company, which has a true understanding – built over three decades – of education, coupled with unparalleled skills and experience to support education business leaders to make the decisions that will lead their organisations to be steadfast and successful in the long-term, for the benefit of their stakeholders, staff and students. Our researchers have at their fingertips many years’ worth of sector- and country-wide data and are adept at using this to benchmark our clients’ performance. This helps business leaders to develop a real understanding of their organisation’s position and to see ‘the bigger picture’ and the potential in their market. Sometimes it is not just about what the data shows, but what it doesn’t show – our experts are able to draw attention to the gaps in an education organisation’s performance that can be crucial when making decisions on areas of future development. MTM works with a team of business professionals, all with proven track records in their fields, who work with our clients to maximise the opportunities revealed by market research and analysis. Business, marketing and international expertise is on offer to ensure that the client is able to develop a practical action plan – and a set of key performance indicators that will allow it to be assessed and scrutinised – as the organisation heads towards achieving its objectives. Our business professionals are collaborative team-workers, but they also have the strength and experience to draw our clients’ attention to areas of weakness and aims that are unachievable. We know that facing up to realities makes for a healthier business in the long term and ensures that funds and resources are focused on attainable goals. Supporting education It is our great pleasure to see our education clients succeed. There can be no better business to be in than education, and MTM is a staunch supporter of parents’ right to choose the environment in which their children are taught – state or independent, small or large… We work with education providers of all kinds and we are firm believers in the importance of a breadth of offering to suit all families. Early Years: MTM’s Feasibility Studies provide vital market information to schools and groups considering opening a new nursery or re-shaping their existing provision. Independent schools: MTM’s market research, business and marketing strategy projects are designed to help schools to be successful and sustainable in the long-term so that they are able to offer their pupils the education they deserve for the duration of their school careers State schools: MTM offers great insights into pupil and parent satisfaction and staff wellbeing to help schools to engage with the school community and ensure that educational resources are being maximised. School groups: MTM is able to advise groups (independent and state academies) on the potential success of new acquisitions and to help streamline the business of education for efficiency and to ensure maximum resources are available for education. Higher education: universities and higher education providers turn to MTM to help them to understand the opinions of their students on the quality of education they are receiving and the potential effect on their next steps in education and employment. Long-standing relationships with education clients We maintain very strong relationships with our clients, many of whom we have worked with on a regular basis for decades. To see real examples of MTM projects, please read a selection of our case studies. Over the past three decades, MTM has worked with big and small names in independent and state education, early years providers, higher education providers and education suppliers and investors. Rather than engaging MTM as a supplier, we like to think we are part of the team, offering information, skills and experience to support education organisations to maximise their business potential and provide a secure learning experience for their students well into the future. Communication with our clients is on-going and we constantly ask which aspects of our service they have most appreciated, and which could be developed. We act on our clients’ feedback and hone our products and services to make sure that they offer our clients exactly what they need.