What problem does your company solve for customers? Your answer is the reason your business exists. The story of how your company addresses a specific customer need is an essential component of your business plan; not only does it validate your business strategy, but it convinces investors that your company solves a meaningful problem. This learning stream covers strategies for identifying and developing a compelling problem and solution statement, including how to identify customer pain points and highlight the tangible remedies your offering provides.
During this on-demand session tutor Dr Nikki Osborne discusses: * what makes a good research model, * the range of different research models that exist, and * how to search for alternative approaches. * freely available tools and resources to support individuals to develop their knowledge, understanding and skills further.
During this on-demand session tutor Dr Nikki Osborne discusses: * the different sources of information that you can use to inform your scientific ideas, * what makes a good hypothesis * how experiments differ depending on whether they are hypothesis generating or hypothesis testing. * freely available tools and resources to support individuals to develop their knowledge, understanding and skills further.
During this on-demand session tutor Dr Nikki Osborne discusses: * the historical context for animal use in research, * the range of Societal viewpoints on the use of animals in research and ethical theories unpinning them, * how animal use in scientific procedures legislation takes into account 'social ethics' through the process of ethical review, * the 3Rs principles of humane experimental technique. * freely available tools and resources to support individuals to develop their knowledge, understanding and skills further.
During this on-demand session tutor Dr Nikki Osborne discusses: *what responsible research means, * the role every individual play’s in shaping their local research culture, * a 6-step checklist for responsible research that participant can use to support the planning & delivery of rigorous & reproducible experiments. * freely available tools and resources to support individuals to develop their knowledge, understanding and skills further.