temple of art and music
The TAM is a concept that flourished from grief. Our founder, Sieng Van Tran,
spent the 90s and 2000s in tech working with his brother, Tam, who was
simultaneously studying internet law. “One of the areas Tam was passionate about
was music and creating a fairer record label,” says Sieng. When the company was
successfully sold to an investor and the brothers were out celebrating, Tam
began feeling ill. Within weeks, his life was upended by a diagnosis of a
brain-stem tumour. He was given a prognosis of three months. “I lived in the
staff annexe at Guy’s Hospital so I could be with him,” says Sieng, “and while
he never wanted to acknowledge or talk about not making it, one night he said
that if he didn’t make it, I had to promise him something.” That promise was to
launch an arts/music/entertainment venue/concept designed as a complete online
and offline ethical ecosystem, encompassing live and recorded music,
merchandise, visual art and dining. In its first incarnation, it was launched in
2020 as Theatrery, a mashup of ‘theatre’ and ‘eatery’, finding its ideal home in
the sprawling Mercato Metropolitano, in Elephant & Castle, London.
