5 E-Commerce courses in Walton-on-Thames

IP SECURITY TRAINING COURSE DESCRIPTION Connection to the Internet is becoming an essential business tool. This course looks at firewalls, digital certificates, encryption and other essential topics for e-commerce sites. A generic course that looks at firewalls and VPNs. Hands on sessions include using hacking tools and configuring firewalls. WHAT WILL YOU LEARN * Describe: Basic security attacks RADIUS SSL IPSec VPNs * Implement digital certificates * Deploy firewalls to protect Web servers and users. * Secure Web servers and clients. IP SECURITY TRAINING COURSE DETAILS * Who will benefit: Network administrators. Network operators. Security auditors * Prerequisites: TCP/IP foundation for engineers * Duration 2 days IP SECURITY TRAINING COURSE CONTENTS * TCP/IP review Brief overview of the relevant headers. Hands on Download software for course, use analyser to capture passwords on the wire. * Security review Policies, Types of security breach, denial of service, data manipulation, data theft, data destruction, security checklists, incident response. * Security exploits The Internet worm, IP spoofing, SYN attack, hijacking, Ping o' Death… keeping up to date with new threats. Hands on Use a port scanning tool, use a 'hacking' tool. * Firewalls Products, Packet filtering, DMZ, content filtering, stateful packet inspection, Proxies, firewall architectures, Intrusion Detection Systems, Viruses. Hands on Set up a firewall and prevent attacks. * NAT NAT and PAT, Why use NAT, NAT-ALG, RSIP. * Encryption Encryption keys, Encryption strengths, Secret key vs Public key, algorithms, systems, SSL, SSH, Public Key Infrastructures. Hands on Run a password-cracking program. * Authentication Types of authentication, Securid, Biometrics, PGP, Digital certificates, X.509 v3, Certificate authorities, CRLs, PPP authentication, RADIUS. Hands on Using certificates. * Web client and server security Cookies, browser certificates, censorship, PICS. Operating system security, Web server user authentication, Restricting access, Logging, Securing CGI scripts. Hands on Browser security. * VPNs and IPSec What is a VPN, tunnelling, L2F, PPTP, L2TP, IPSec, AH, ESP, transport mode, tunnel mode.

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. -------------------------------------------------------------------------------- COURSE OVERVIEW This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing -------------------------------------------------------------------------------- DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

ABOUT THIS VIRTUAL INSTRUCTOR LED TRAINING (VILT) This 5 half-day Virtual Instructor Led Training (VILT) course will assist energy professionals in the planning and operation of a power system from renewable energy sources. The VILT course will discuss key operating requirements for an integrated, reliable and stable power system. The unique characteristics of renewable energy are discussed from a local, consumer centric and system perspective, bringing to life the ever-changing paradigm in delivering energy to customers. The course will explore the technical challenges associated with interconnecting and integrating hundreds of gigawatts of solar power onto the electricity grid in a safe and reliable way. With references to international case studies, the VILT course will also demonstrate the state of the art methodologies used in forecasting solar power. The flexibility of the invertor-based resources will facilitate higher penetrations of photovoltaic, battery electricity storage systems and demand response while co-optimizing customer resources. The contribution of inverter-based generators that provides voltage support, frequency response and regulation (droop response), reactive power and power quality with a high level of accuracy and fast response will be addressed. Furthermore, this VILT course will also describe how microgrids' controllers can allow for a fully automated energy management. Distributed energy resources are analyzed in detail from a technical and financial aspect and will address the best known cost based methodologies such as project financing and cost recovery. Training Objectives Upon completion of this VILT course, participants will be able to: * Learn about renewable energy resources, their applications and methods of analysis of renewable energy issues. * Review the operational flexibility of renewable energy at grid level, distribution network and grid edge devices. * Understand and analyze energy performance from main renewable energy systems. * Get equipped on the insights into forecasting models for solar energy. * Predict solar generation from weather forecasts using machine learning. * Explore operational aspects of a complex power system with variability from both the supply & demand sides. * Manage the impact of the design of a Power Purchase Agreement (PPA) on the power system operation. Target Audience Engineers, planners and operations professionals from the following organizations: * Energy aggregators who would like to understand the system operations of renewable energy power plants * Renewable energy power system operator * Energy regulatory agencies who aim to derive strategies and plans based on the feedback obtained from the power system operations Course Level * Basic or Foundation Training Methods The VILT course will be delivered online in 5 half-day sessions comprising 4 hours per day, including time for lectures, discussion, quizzes and short classroom exercises. Course Duration: 5 half-day sessions, 4 hours per session (20 hours in total). Trainer Your first expert course leader is a Utility Executive with extensive global experience in power system operation and planning, energy markets, enterprise risk and regulatory oversight. She consults on energy markets integrating renewable resources from planning to operation. She led complex projects in operations and conducted long term planning studies to support planning and operational reliability standards. Specializing in Smart Grids, Operational flexibilities, Renewable generation, Reliability, Financial Engineering, Energy Markets and Power System Integration, she was recently engaged by the Inter-American Development Bank/MHI in Guyana. She was the Operations Expert in the regulatory assessment in Oman. She is a registered member of the Professional Engineers of Ontario, Canada. She is also a contributing member to the IEEE Standards Association, WG Blockchain P2418.5. With over 25 years with Ontario Power Generation (Revenue $1.2 Billion CAD, I/S 16 GW), she served as Canadian representative in CIGRE, committee member in NSERC (Natural Sciences and Engineering Research Council of Canada), and Senior Member IEEE and Elsevier since the 90ties. Our key expert chaired international conferences, lectured on several continents, published a book on Reliability and Security of Nuclear Power Plants, contributed to IEEE and PMAPS and published in the Ontario Journal for Public Policy, Canada. She delivered seminars organized by the Power Engineering Society, IEEE plus seminars to power companies worldwide, including Oman, Thailand, Saudi Arabia, Malaysia, Indonesia, Portugal, South Africa, Japan, Romania, and Guyana. Your second expert course leader is the co-founder and Director of Research at Xesto Inc. Xesto is a spatial computing AI startup based in Toronto, Canada and it has been voted as Toronto's Best Tech Startup 2019 and was named one of the top 10 'Canadian AI Startups to Watch' as well as one of 6th International finalists for the VW Siemens Startup Challenge, resulting in a partnership. His latest app Xesto-Fit demonstrates how advanced AI and machine learning is applied to the e-commerce industry, as a result of which Xesto has been recently featured in TechCrunch. He specializes in both applied and theoretical machine learning and has extensive experience in both industrial and academic research. He is specialized in Artificial Intelligence with multiple industrial applications. At Xesto, he leads projects that focus on applying cutting edge research at the intersection of spatial analysis, differential geometry, optimization of deep neural networks, and statistics to build scalable rigorous and real time performing systems that will change the way humans interact with technology. In addition, he is a Ph.D candidate in the Mathematics department at UofT, focusing on applied mathematics. His academic research interests are in applying advanced mathematical methods to the computational and statistical sciences. He earned a Bachelor's and MSc in Mathematics, both at the University of Toronto. Having presented at research seminars as well as instructing engineers on various levels, he has the ability to distill advanced theoretical concept to diverse audiences on all levels. In addition to research, our key expert is also an avid traveler and plays the violin. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

ABOUT THIS VIRTUAL INSTRUCTOR LED TRAINING (VILT) This Virtual Instructor Led Training (VILT) course presents advanced methodologies that implement demand response and energy conservation programs in light of the integration of new technologies, regulatory changes and the accelerated penetration of renewable energy resources. This VILT course provides examples and case studies from North American and European jurisdictions covering the operational flexibilities on the demand side including requirements for new building codes to achieve zero net energy. The course describes a public agency's goals and objectives for conserving and otherwise reducing energy consumption and managing its demand for energy. This course presents the demand response implemented for economics and system security such as system balancing and relieving transmission congestion, or for system adequacy. The course also presents the principal attributes of conservation programs and the associated success criteria. In a system with increased penetration of renewable resources, demand response provides flexibility to system operators, helping them to maintain the reliability and the security of supply. Demand response is presented as a competitive alternative to additional power sources, enhancing competition and liquidity in electricity markets. The unique characteristics are discussed from a local, consumer centric and also from a system perspective bringing to life the ever changing paradigm for delivery energy to customers. Interoperability aspects and standards are discussed, as well as the consumer centric paradigm of Transactive Energy with IOT enabled flexibilities at system level, distribution networks and microgrids. The VILT course introduces the blockchain as a new line of defense against cyber threats and its increasing application in P2P transactions and renewable certificates. Our trainer's industry experience spans three decades with one of the largest Canadian utilities where she led or contributed to large operational studies and energy policies and decades of work with IEEE, NSERC and CIGRE. Our key expert also approaches to the cross sectional, interdisciplinary state of the art methodologies brings real life experience of recent industry developments. Training Objectives * Innovative Digital Technologies * How systems Facilitate Operational Flexibility on the Demand Side * The Ecosystem of Demand Side Management Programs * Advanced Machine Learning techniques with examples from CAISO * Regulatory Policy Context and how to reduce regulatory barriers * Industry Examples from NERC and ENTSO * Relevant Industry standards: IEEE and IEC * Manage Congestion with Distributed Operational Flexibilities: Grid to Distribution Controls; examples from NERC (NA) and ENTSO (Europe) * Grid solutions with IEC 61850 communication protocols * Decentralized grid controls * The New Grid with accelerated V2G and Microgrids * How DSM is and will be applied in Your System: Examples and discussions Target Audience * Regulators and government agencies advising on public energy conservation programs * All professionals interested in expanding their expertise, or advancing their career, or take on management and leadership roles in the rapidly evolving energy sector * Energy professionals implementing demand side management, particularly in power systems with increased renewable penetration, to allow the much needed operational flexibility paramount to maintaining the reliability and stability of the power system and in the same time offering all classes of customers flexible and economical choices * Any utility professional interested in understanding the new developments in the power industry Course Level * Basic or Foundation Training Methods The VILT course will be delivered online in 5 half-day sessions comprising 4 hours per day, with 2 x 10 minutes break per day, including time for lectures, discussion, quizzes and short classroom exercises. Course Duration: 5 half-day sessions, 4 hours per session (20 hours in total). Trainer Your first expert course leader is a Utility Executive with extensive global experience in power system operation and planning, energy markets, enterprise risk and regulatory oversight. She consults on energy markets integrating renewable resources from planning to operation. She led complex projects in operations and conducted long term planning studies to support planning and operational reliability standards. Specializing in Smart Grids, Operational flexibilities, Renewable generation, Reliability, Financial Engineering, Energy Markets and Power System Integration, she was recently engaged by the Inter-American Development Bank/MHI in Guyana. She was the Operations Expert in the regulatory assessment in Oman. She is a registered member of the Professional Engineers of Ontario, Canada. She is also a contributing member to the IEEE Standards Association, WG Blockchain P2418.5. With over 25 years with Ontario Power Generation (Revenue $1.2 Billion CAD, I/S 16 GW), she served as Canadian representative in CIGRE, committee member in NSERC (Natural Sciences and Engineering Research Council of Canada), and Senior Member IEEE and Elsevier since the 90ties. Our key expert chaired international conferences, lectured on several continents, published a book on Reliability and Security of Nuclear Power Plants, contributed to IEEE and PMAPS and published in the Ontario Journal for Public Policy, Canada. She delivered seminars organized by the Power Engineering Society, IEEE plus seminars to power companies worldwide, including Oman, Thailand, Saudi Arabia, Malaysia, Indonesia, Portugal, South Africa, Japan, Romania, and Guyana. Your second expert course leader is the co-founder and Director of Research at Xesto Inc. Xesto is a spatial computing AI startup based in Toronto, Canada and it has been voted as Toronto's Best Tech Startup 2019 and was named one of the top 10 'Canadian AI Startups to Watch' as well as one of 6th International finalists for the VW Siemens Startup Challenge, resulting in a partnership. His latest app Xesto-Fit demonstrates how advanced AI and machine learning is applied to the e-commerce industry, as a result of which Xesto has been recently featured in TechCrunch. He specializes in both applied and theoretical machine learning and has extensive experience in both industrial and academic research. He is specialized in Artificial Intelligence with multiple industrial applications. At Xesto, he leads projects that focus on applying cutting edge research at the intersection of spatial analysis, differential geometry, optimization of deep neural networks, and statistics to build scalable rigorous and real time performing systems that will change the way humans interact with technology. In addition, he is a Ph.D candidate in the Mathematics department at UofT, focusing on applied mathematics. His academic research interests are in applying advanced mathematical methods to the computational and statistical sciences. He earned a Bachelor's and MSc in Mathematics, both at the University of Toronto. Having presented at research seminars as well as instructing engineers on various levels, he has the ability to distill advanced theoretical concept to diverse audiences on all levels. In addition to research, our key expert is also an avid traveler and plays the violin. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. -------------------------------------------------------------------------------- COURSE OVERVIEW Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. -------------------------------------------------------------------------------- DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate