podcode
Birmingham
Whether it was singing karaoke, listening to audiobooks, or devising a radio
station in his bedroom, Mark has always appreciated the power of the human
voice. His love for radio started at a local level, in the glory-days of
personality-based breakfast radio. That love affair was sparked at his city’s
famous BRMB, but a succession of cost-cutting measures, takeovers, and
technological advances would slowly snuff out that candle. Episode one Mark
studied Media & Communication at Birmingham City University, specialising in
Internet radio. He graduated the year the term “podcasting” was coined, but it
would be a further four years before he’d pluck up the courage to pick up a mic
and plug it into the Internet. But in 2008, the podcast bug finally bit, and
Mark started what would be a 14+ year career helping people make podcasts, first
in exchange for beer, and then for money. The little company with the robot fist
for a logo In 2016 Mark founded the media hosting company Podiant, which took
him to the British Podcast Awards, and saw him present at International Podcast
Day in 2020. The product served millions of listeners across thousands of
podcasts, and in 2021 Mark sold Podiant so he could focus on working more
closely with individuals and small teams, to set them up for podcasting success
from day one. From the ear to the brain to the heart Mark founded Origin in 2021
to help impact entrepreneurs build trust with their audiences, and catalyse
change. He does this through a combination of consulting, training, coaching,
and production. It centres around driving messages from the ear to the brain,
where – through consistency and authenticity – they eventually land in
listeners’ hearts.
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