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These days, entrepreneurs have more ways than ever to sell their products or services, including directly to consumers online. The trick is to identify which selling strategies will yield the right mix of profits and market share. While using direct sales methods enables you to pocket more of the margin and establish direct connections with your customers, indirect sales methods can spread your products far and wide quickly and help your brand gain a foothold fast. This learning stream delves into individual selling strategies, outlining the advantages and disadvantages of each, and provides a framework for evaluating which are most appropriate for your business. Tips for connecting your selling strategies to your marketing strategy and incorporating selling models into your company financials are also covered. Extensive worksheets and exercises enable you to identify the sales techniques that will win customers most profitably.

Unlock the secrets to maximizing restaurant profits with our specialized course. Learn essential techniques for analyzing financial data, optimizing menu pricing, and reducing costs. Gain practical insights into effective marketing strategies, customer retention, and operational efficiency. Whether you're a restaurant owner, manager, or aspiring entrepreneur, this course equips you with the tools and strategies to boost profitability and achieve success in the competitive restaurant industry.