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Boost your career with our Business Communication Skills course, designed to hone assertive communication, understand behavioral styles, and navigate any business interaction effectively. Equip yourself with the essential tools for impactful communication in professional settings.

Earn a respected and highly recognized diploma as you sharpen your skills in english/spanish multicultural frameworks for social, official and business arenas

To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer. This learning stream will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies. You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight. Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.