Designed for professional B2B salespeople to develop a modern approach to winning business
Thinking about learning more about how Artificial Intelligence can help in a business? The BCS Foundation Award - How AI Can Support Your Organisation explores the evolution of AI from its inception to present day, and identify potential future AI opportunities which exist to drive organisational strategy at all levels. It considers how AI can make improvements to processes, products and services, enabling an organisation to gain a competitive edge within the market, and the benefits and potential implications it has for the human workforce. You will learn the evolution of AI, an understanding of the shape and structure of organisations, an understanding of the role of AI in an organisation and an understanding of the art of the possible.
Agile Scrum is a highly effective approach for managing and successfully completing even the most complex projects. In this course, you will learn how to train and coach your product owner using Agile Scrum techniques and understand the difference between a traditional project manager and a Scrum Master. No prior experience is required to take this course.
Start your Mind Acceleration journey here and explore over the next 30 days how your life can become a whole new wonderful experience.
The Company Overview section of your business plan must excite investors. From the founders’ bios and company history to your business location and business model, it must be clear that you’re poised to succeed. This learning stream helps you navigate the five essential sections to include in your plan: company profile, team, staffing, business model, and current status—all with examples, as well as solid business mindset tips and how to talk to investors. The workshop provides a walk-through of the tactical aspects of the learning stream will be walked-through in the workshop step-by-step.
It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later. This learning stream offers guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you’ll stick to, and responses to questions about market defensibility. With examples of real companies cited throughout and workshop sessions for tailoring your own product or service strategy, this learning stream equips you with everything you need to build a product or service strategy that puts launch within reach.
Time to put pen to paper—or fingers to keyboard. Take a look inside the Prep Worksheet that prepares you to write the pricing strategy section of your business plan. The key to success is taking the time necessary to deeply understand your business and be prepared to run it—use this workshop and Prep Worksheet to do just that.
How are you going to create demand for your products and services? This two-part Learning Stream examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business. Explored in this Learning Stream are tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.