Visual Merchandising - Retail

Description

If you love creating eye-catching displays and have a flair for fashion, a career in visual merchandising might be perfect for you. Visual merchandisers are responsible for designing and arranging products in a retail store, from window displays to pop-up shops. They attract customers and increase sales by utilising their creativity and knowledge of visual merchandising techniques.

Throughout this course, you will learn about visual merchandising, covering the role and responsibilities of a visual merchandiser, as well as the elements and principles of visual merchandising. Understand how to use mannequins, signage, lighting, colour, and layout to create effective and appealing displays. You will also learn how to plan and execute a pop-up shop, from selecting a location and theme to marketing and merchandising.

By the end of the course, you will have the knowledge and confidence to apply visual merchandising concepts to any retail setting, be it a jewellery store, boutique, or online store. This course will help you achieve your goals and turn your passion into a profession, whether you want to start your own business, work as a visual merchandiser, or join a retail company.

Learning Outcome of Visual Merchandising - Retail     

• Develop a thorough understanding of visual merchandising principles.
• Learn how to use design elements effectively for impactful displays.
• Master the roles and responsibilities of a visual merchandiser.
• Acquire expertise in planning and executing successful pop-up shops.
• Learn techniques for using fixtures and mannequins to enhance presentation.
• Enhance problem-solving abilities for product arrangement and customer engagement challenges.

Key Features of the Course

• A CPD certificate that is recognised worldwide.
• A great online learning experience.
• Interesting and unique online materials and activities.
• Expert guidance and support from the field leaders.
• Access to the study resources anytime you want.
• Friendly and helpful customer service and admin support by email, phone, and chat from Monday through Friday.
• Get a year-long access to the course.

Topics Covered in This Course

• Role of Visual Merchandiser
• Elements of Visual Merchandising
• Visual Merchandising Techniques
• Pop-Up Shops and Window Display
• Retail Signage 101
• Marketing Your Pop-Up Shop
• Merchandising Your Store
• Mannequins and Fixtures
• Floor Layouts and Aisle Spacing
• Visual Merchandising & Online Retailing

Who is this course for

This course is perfect for individuals with a passion for design and an interest in retail. Whether you're a budding entrepreneur, aspiring visual merchandiser, or retail enthusiast, this course provides valuable insights and practical skills to pursue a successful career in visual merchandising.

Requirements

• No prerequisites; suitable for individuals from any academic background.
• Accessible course materials from any internet-enabled device.

CPD Certificate from Course Gate

At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.

Career path

• Visual Merchandiser
• Retail Store Manager
• Boutique Owner
• Marketing Coordinator
• E-commerce Merchandiser
• Fashion Stylist
• Product Display Designer