China Tourist Welcome Programme

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China Tourist Welcome Programme


China Tourist Welcome Programme

Preparing your Hospitality Business for the Chinese Tourist in 2023

Request a free call with an accredited COTRI practitioner to learn more about how the 'China Tourist Welcome' programme can provide your business with the tools to both attract and appropriately 'welcome' Chinese visitors. Register above for a free session with us and we will contact you to schedule an online call.

The COTRI ‘China Tourist Welcome’ (CTW) programme, is a bespoke accredited programme delivered in-company by the Centre for Competitiveness, as Ireland's COTRI Country Partner.

Our programme is certified by COTRI, (China Outbound Tourism Research Institute), the world's leading independent research institute for Chinese outbound tourism, and is recognised by Tourism NI, Fáilte Ireland and Tourism Ireland. The training and support programme helps Hotels, Restaurants, Coach Tour Companies and Tourist Destinations, Activities and Products to position themselves at the forefront of the biggest global outbound tourism source market, by understanding the different Chinese market segments, adapt products and services to meet the needs of the Chinese Tourist.

It will also provide access to a networking partnership that offers exclusive benefits designed to promote your hospitality & Tourism business in the Chinese marketplace. It is designed for individual organizations or groups of enterprises within a destination, and targets management and team leaders to develop their awareness and competences so that they can create and manage a special ‘Ireland Welcome’ for the Chinese Tourists.

 2023 is the Year of the Rabbit and the National Holiday period, or Golden Week for China is from the 1st of October to the 7th of October, so be ’China Ready’ and provide the products & services that meets the needs of this growing tourist market for the Island of Ireland.

Want more information?

To learn more on how the 'China Tourist Welcome' programme can help your business, register above for a free session with us and we will contact you to schedule an online call.


  • Delivered Online

  • All levels

  • 15 minutes

About Centre for Competitiveness

Centre for Competitiveness
Centre for Competitiveness

The Centre for Competitiveness is a private sector, not-for-profit, membership-led business improvement organisation. With over 25 years of industry experience, the Centre for Competitiveness supports organisations to become more competitive and deliver sustainable growth through training courses, workshops, accreditations & more.

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