Certificate in Crisis Communications Planning

Description

This course focus is the management process and leadership skills necessary to anticipate, plan for and manage your organization's communications through a crisis. The course is built around the Crisis Communications section of ISO 22361, the new international standard for Crisis Management. This course includes the CCCM (Certified Crisis Communications Manager) exam and designation for free ($ 500 value).

The course does not take you step-by-step how to fill in a template. Instead, you will learn how to protect and manage your organization’s reputation, how to identify and influence the ways organizations represent themselves to various stakeholders, how to prepare your organization for any media or social media crisis, and the best principles and best practices for developing an effective Crisis Communications Program for your organization.

This course is designed first and foremost for executives, marketing managers, communications staff, business continuity practitioners, emergency managers, Crisis Management Team and Business Continuity Management Team members and their support staff. It is highly useful for health and safety staff, first responders, line managers, auditors, administrative and professional staff.

At the conclusion of this course, participants should:

- have a solid understanding of the overall Crisis Management lifecycle

- know how to create an effective Crisis Management Communications structure within their organization

- understand the key components of a Crisis Communications program including social media

- successfully challenge the CCCM (Certified Crisis Communications Manager) exam

The CCCM is one of the professional designations offered by the National Institute for Business Continuity Management (NIBCM.net). The exam is comprised of 100 Multiple Choice and T/F questions. You have 90 minutes to complete the exam. In order to obtain the CCCM designation, you must obtain a pass mark of at least 70%.

This online course has content equivalent to our 3-day in-person CMC-601 course. The course is comprised of 23 lessons, each being 1/2 hour or so in length, plus additional, optional 'homework' assignments, activities, and downloadable tools including templates.

The course also provides for regular asynchronous interaction with the course instructor for assignments and any questions that may arise.

CONTENT

INTRODUCTION TO CRISIS MANAGEMENT

Lesson I - Introduction to Crisis Management

Lesson 2 - Evolution of Crisis Management

Lesson 3 - Towards a Crisis Management Standard

Practice Test 1

CRISIS COMMUNICATIONS

Lesson 4 - Pre-Crisis Communications

Lesson 5 - Pre-Crisis Communications (cont'd)

Lesson 6 - Managing Relationships and Reputation

Lesson 7 - Key Roles

Practice Test 2

Lesson 8 - Crisis Communications Strategy

Lesson 9 - Crisis Communications Strategy (cont'd)

Lesson 10 - Key Principles and Activities of Crisis Communication

Lesson 11 - Key Principles and Activities of Crisis Communication (cont'd)

Lesson 12 - Key Principles and Activities of Crisis Communication (cont'd)

Practice Test 3

Lesson 13 - Consistency of Message

Lesson 14 - Barriers to Effective Commnication

Lesson 15 - Barriers to Effective Communication (cont'd)

Lesson 16 - Social Media - Opportunities and Threats

Lesson 17 - Social Media - Opportunities and Threats (cont'd)

Practice Test 4

Lesson 18 - A Crisis Communication Plan

BEST PRACTICES FOR CRISIS MANAGEMENT AND CMMUNICATIONS

Lesson 19 - Crisis Management Best Practices

Lesson 20 - Crisis Communications Best Practices

BONUS LESSONS

Bonus Lesson 21 - Pandemic Planning

Bonus Lesson 22 - Cyber Security and Crisis Management

Bonus Lesson 23 - Cyber Security and Crisis Management (cont'd)

CCCM EXAM

CCCM Practice Exam

CCCM Exam

COMPLETION RULES

You must complete the test "CCCM Exam"