Level 4: Copywriting Course

Description

Do you want to learn the skills required to become a professional copywriter? Then you have come to the right place. By enrolling on our exclusive Level 4: Copywriting Course, you will learn how to become an excellent copywriter and the go-to person for various lucrative projects. This Level 4: Copywriting Course takes you on a step-by-step tour of the copywriter's role and covers all of the skills and knowledge you need to succeed in this field. Through this Level 4: Copywriting Course, you will quickly gain the skills you will need to make a name for yourself in the commercial writing marketplace.

Learning Outcomes

After completing this Level 4: Copywriting Course, the learner will be able to:

• Understand the basics of Copywriting.
• Know how to write Headlines to get attention.
• Know the tips and tricks for writing clear copy.
• Gain a solid understanding of the writing process.
• Know how to write print advertisements.
• Know how to write direct mail.
• Gain in-depth knowledge about writing brochures, catalogues, and other sales materials.
• Know how to write commercials and multimedia presentations.
• Understand how to write for the Web.
• Have a thorough understanding of writing email marketing.

Why Choose Level 4 Copywriting Course from Us

• Self-paced course, access available from anywhere.
• Easy to understand, high-quality study materials.
• Level 4: Copywriting Course developed by industry experts.
• MCQ quiz after each module to assess your learning.
• Automated and instant assessment results.
• 24/7 support via live chat, phone call or email.
• Free PDF certificate as soon as completing the Course.

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***Others Benefit include in this Level 4: Copywriting Course ***

• Free One PDF Certificate
• Access to Content - Lifetime
  
• Exam Fee - Totally Free
• Unlimited Retake Exam

[ Note: Free PDF certificate as soon as completing the course]

By the end of this Level 4: Copywriting Course, you can be confident that you will have a distinct advantage in practising professional copywriting and attracting satisfying assignments. While you will learn the fundamentals of writing, you will also know how to create "eye-catching" headlines and "attention-grabbing" advertisements. Along with this, you will be taught how to constantly improve your writing style and how to adapt your material based on the expectations of your client or company.

The course curriculum of-

*** Level 4: Copywriting Course ***

Module 1: Introduction to Copywriting

• What is Copywriting?
• Benefits
• Focusing on the Customer
• Has the Internet Changed Copywriting?

Module 2: Writing to Get Attention

• The Headline
• How Headlines Get Attention?
• The Four Functions of the Headline
• Eight Basic Headline Types
• The 4 U'S Formula for Writing Effective Headlines
• More Headline Tips
• A Technique for Producing Headlines

Module 3: Writing to Communicate

• 11 Tips for Writing Clear Copy
• A Few Tricks of the Trade
• A Copywriter's Checklist

Module 4: Writing to Sell

• The Motivating Sequence
• The Unique Selling Proposition
• Know Your Customer
• The BFD Formula
• A Checklist of 'Copy Motivators'
• Long Copy Vs Short Copy

Module 5: Getting Ready to Write

• Intensive Research Gives You the Edge
• How to Prepare for a Copywriting Assignment
• Using Interviews to Gather Facts
• Organising Your Information
• The Writing Process
• Documenting Your Sources
• A Technique for Producing Profitable Advertising Ideas

Module 6: Writing Print Advertisements

• Types of Ads
• How to Write Good Advertisements
• Does Your Ad Need a Slogan?
• Manuscript Format for Ad Copy

Module 7: Writing Direct Mail

• A Personal Medium
• Sales Letter Mechanics
• 15 Ways to Start Sales Letter
• Should You Use an Envelope Teaser?
• How to Increase Response to Your Mailings?

Module 8: Writing Brochures, Catalogues, and Other Sales Materials

• 11 Tips on Writing Better Sales Brochures
• Catalogues
• Other Types of Sales Literature

Module 9: Writing Commercials and Multimedia Presentations

• Tips on Writing TV Spots
• Typing the Script
• How to Write Radio Commercials
• Non-Broadcast AV
• Writing for Powerpoint

Module 10: Writing for the Web

• What's Working in Online Marketing Today?
• Common Online Copywriting Assignments
• Writing a Catalogue Website
• Writing a Long-copy Landing Page
• SEO Copywriting
• Writing a Blog

Module 11: Writing Email Marketing

• Tips for Writing Effective Email Marketing Campaigns
• Getting Past the ISPS and Spam Filters
• How to Get Into the Recipient's Address Book or Whitelist
• Triggering Spam Filters
• Long VS. Short Email Copy
• Writing an Online Conversion Email Series
• Writing a Marketing E-zine

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Assessment Method

After completing each module of the Level 4: Copywriting Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks.

Certification

After completing the MCQ/Assignment assessment for this course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99.

Who is this course for?

Requirements

Career path

Certificates