Digital Skills: Digital Marketing

Description

Digital marketing is not just a "secure" professional route in today's economy, but it is also a flourishing employment market! Digital marketing is a terrific option because the need for it is growing every day in the UK. Companies used to promote on television, radio, and in newspapers, but now they are more focused on advertising on digital media. This course will get you up and running quickly in gaining the fundamental skills and training needed to establish your career as a digital marketer.

Digital Skills: Digital Marketing is the best digital marketing course for people who want to learn how to leverage social media and popular online apps to increase product and service recognition. You'll be led through real-world instances and methods, as well as learning activities designed to help you create extremely successful commercials. After completing this course, you will be able to develop and execute first-rate marketing campaigns utilising email, SEO, and a variety of other tactics. This knowledge will be important for your CV when applying for senior positions in this industry.

After this course, you will be able to:

• Learn the fundamentals of SEO
• Improve your understanding of Google AdWords and Google Analytics
• Learn efficient Facebook marketing strategies
• Learn about lead-creation tactics
• Discover the fundamentals of email marketing
• Learn about the Content Management System (CMS)
• Develop your knowledge of strategic marketing, sales growth, and other areas
• Discover the ideal step-by-step LinkedIn marketing strategy
• Learn how to create Instagram leads
• Discover how they increased their internet sales
• Learn how much money to put into internet marketing
• Discover how to boost their conversion rate and convert website visitors into paying clients
• Learn how Google, Facebook, Amazon, and other online "monsters" employ internet marketing methods
• Discover how to use a list-building method

Why Prefer this Digital Skills: Digital Marketing Course?

• Opportunity to earn a certificate accredited by CPD after completing this course
• Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery)
• Standards-aligned lesson planning
• Innovative and engaging content and activities
• Assessments that measure higher-level thinking and skills
• Complete the program in your own time, at your own pace
• Each of our students gets full 24/7 tutor support

Experts created the Digital Skills: Digital Marketing course to provide a rich and in-depth training experience for all students who enrol in it. Enrol in the course right now and you'll have immediate access to all of the course materials. Then, from any internet-enabled device, access the course materials and learn when it's convenient for you.

Start your learning journey straight away with this course and take a step toward a brighter future!

*** Course Curriculum ***

Here is the curriculum breakdown of the course:

Module 01: Introduction

This module covers the following topics:

• Welcome

Module 02: General Tips & Tricks Series

This module covers the following topics:

• How to register your company
• How to see Email Sender's Company and Logo in Your Gmail
• How to Generate a sitemap of a website
• How to protect a website from Spam on WordPress
• Quick way to identify whether the website is Mobile optimized
• How to identify registration data of website
• How to identify duplicate content from the web
• How to create google alerts
• How to find the age of the domain
• How to check if the website server is down
• How to create text notes that will self destruct after being read
• How to send google search information to your friends
• How to find webhost of any website
• Discover new sites that are similar to what you like alredy
• How to easily highlight the important parts of a web page
• How to share you email online without worrying about spam
• How to get compute level answers without searching
• The easiest way to setup email reminders
• How to find the original URL tht's hiding behind a short URL
• How to corrupt a file you shared online
• How to create a throwaway email
• How to check if your email account has been compromised

Module 03: SEO (Search Engine Optimisation)

This module covers the following topics:

• How to register website on Google search console
• How to Optimize your website homepage
• How to add a sitemap on google search
• How to shortlist targeted keyword list in google keyword planner
• How to set international targeting on google search
• How to remove a URL from google search engine
• How to identify competitors keyword
• How to leverage top sites to get on google search results
• Discover powerful data analytics to mesure SEO performance
• How to do keyword research
• How to write perfect title tags for search engines
• How to optimise heading tags, external and internal links
• What are backlinks & how to get them
• How to write a perfect Meta description
• How to enhance speed & performance of your website

Module 04: YouTube

This module covers the following topics:

• Youtube account setup
• Account optimization
• How to create & setup Youtube channel banner
• Youtube channel tags, thumbnails & custom thumbnails
• Analyse Youtube keyword research
• Youtube SEO techniques
• What are Youtube cards & how does it work
• How to optimise comments & reply them in bulk
• How to grow your channel with competitor Analysis
• How to manage multiple YouTube accounts
• A simple yet powerful trick to increase your subscribers list
• Youtube Paid Advertising
• How to monetise your YouTube channel

Module 05: Google AdWords

This module covers the following topics:

• What are Google Ads & how does it work
• Account setup
• Competitors analysis
• Campaign types & how to select the right campaign
• Bids & Budgets
• How to target the right audience
• Google Ads advance campaign settings
• Choosing the right keywords
• How to write ads that gets more clicks

Module 06: Google Analytics

This module covers the following topics:

• How to install tracking code on your website
• How to add filters & remove internal traffic
• How to track paid campaigns
• How to look and analyse different segment data
• How to configure goals in google analysics
• How to link google Adwords account
• How to manage multiple analytics accounts
• How to remove spam traffic

Module 07: Email Marketing

This module covers the following topics:

• Email marketing tools set up ( Mailchimp and Gestresponse)
• How to install signup or popup forms on the website
• How to collect email address without a wbsite
• How to create a 'Hook' to your signup forms
• Discover the psychology behind acquiring more leads
• Email marketing automation process
• Email analytics

Module 08: Linkedln

This module covers the following topics:

• How to increase your connections in no time
• Secret of LinkedIn InMails
• Discover the best ways to use Linkedin Groups
• How to setup a company page on Linkedin
• How to increase traffic to your website using Linkedin blog

Module 09: Twitter

This module covers the following topics:

• Twitter Account setup
• Knowing Twitter features
• Following twitter accounts
• Twitter profile optimisation
• How to get Twitter followers
• Posting first 5 tweets for engagement
• Leveraging Hashtags to increase your tweets visibility
• What are twitter polls & how do you use them
• A powerful trick to acquire customers on twitter
• How to get followers retweet your post
• How to embed a twitter button to your website or post
• Twitter analytics

Module 10: Facebook

This module covers the following topics:

• Set your Facebook page
• Facebook Icon, cover image & description
• How to get your first page likes
• Discover how to increase your page likes
• How to manage multiple Facebook page
• Facebook comments
• Leveraging Facebook groups
• Facebook Autoposting
• Run a competition
• Facebook Ads
• How to get best out of Facebook
• Facebook pixel & Re-marketing

Module 11: Instagram

This module covers the following topics:

• How to setup a Instagram business profile
• Set up Instagram bio & profile image
• Leveraging Instagram accounts
• A simple way to create free content on Instagram
• Secret of hashtags on Instagram
• Reposting Instagram App
• How to get genuine Instagram followers
• Discover how to grow your business through Instagram stories
• How to get your posts reposted on Instgram by influncers

Module 12: Mobile App

This module covers the following topics:

• A quick way to do App store marketing research
• How to discover the estimate size of your market
• Discover the best ways to promote your app
• App installs via Facebook Ads
• App installs via Google Ads
• How to make money from your app
• How to optimise your App store listing ?
• Discover growth hacking techniques for App downloads
• Techniques to get to the top of App store ranking

CPD

Who is this course for?

Requirements

Career path

Certificates